Marketing Glossary


Digital marketing is a broad term that refers to various ways of promoting goods and services online.

It includes activities such as search engine optimisation (SEO), paid search, social media marketing, email marketing, display advertising, content marketing and more. In essence, it's using the internet to get your message out to potential customers and build a connection with them.

It can help businesses build a following, reach new customers and increase sales. Digital marketing involves using modern technologies like analytics, automation and machine learning to better target audiences.

As the internet continues to evolve to the growing needs of consumers, digital marketing is becoming an ever more important part of any successful business.