DIGITAL MARKETING

A 404 Error is an important part of the web user experience, as it informs users when they have arrived at a page that doesn't exist, or is 'broken' in some way. It stands for the numerical response code generated by a server when a requested page doesn't exist.

Accessibility is a term which refers to the ability for people of all abilities and backgrounds to access and interact with websites, applications, and other digital tools. It includes people with disabilities, those with different language abilities and cultural backgrounds, those using different devices and operating systems, and people with disabilities who need assistive technologies such as screen-reading software.

An Affiliate marketing program is an arrangement between a merchant, retailer or advertiser and an affiliate. Basically, it involves the affiliate placing a link or button featuring the merchant’s products or services on their webpage.

Affiliate marketing is a promotional strategy used by companies in which commission is earned for referring customers to their products and services. 

It works by having affiliates (publishers) promote a company’s product or service to consumers, typically through an online platform such as a website, banner ad or social media post, in exchange for a commission.

Amazon Alexa is a virtual assistant developed by Amazon, and is available on many devices from various manufacturers. It uses natural language processing and artificial intelligence to respond to voice queries issued by users.

API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications. It provides developers with a standardised way of interacting with other software applications, allowing them to access information and perform specific actions.

An App is a type of application software designed to enable users to perform a specific task on a mobile or computing device. Apps provide users with an easy to use, highly interactive platform for accessing online content, products, and services.

Bookmarking is the act of saving links to webpages, or other content, that you might want to come back to or share with others. It is both a tool that is used to keep track of webpages relevant to you, and a way of sharing online content with the other users of the same website or tool.

Breadcrumb links are a type of navigational element used in websites and other types of content. They allow a user to quickly identify where they are in a website and how to get back to a higher level of navigation.

CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. It is a type of security or authentication method used to protect websites from automated bots and malicious users that might cause damage to a website’s data or content.

Click bait is a type of online advertising that is designed to entice users to click on a link. This link usually leads to a website where the user can find more information or purchase a product or service.

Cookies are small text files that are stored on a user’s web browser when they visit a website. They are used to store and retrieve data about user activity, preferences and adverts that have been seen on specific websites.

CSS stands for Cascading Style Sheets and it is a design language used to control the way web pages look. It was developed in the late 1990s and is now used by all web developers.

CSV is an acronym for "Comma Separated Values," and is a common format used when transferring or sharing data. It is a plain text file that contains one record per line, with each value or field separated by a comma (or other delimiter).

The Dark Web (also known as the darknet or deepnet) is a digital marketplace hidden from public view and accessible only through anonymized and encrypted networks. It is an environment where individuals, vendors, or businesses can buy or sell products and services without their activities or identities being easily traced.

Data entry is a crucial step in every business’s operations as it is used to store and manage data at scale. Without the accuracy of the data, a company’s entire operations can be affected in a negative way.

Data extraction is a process of extracting data from various sources such as websites, databases, and other files. The purpose of data extraction is to gather raw data and convert it into useful information for organisations, customers, and other stakeholders.

Data mining is a powerful and valuable tool for marketers, businesses, and researchers across a variety of industries. It is the automated process of exploring and extracting large data sets to uncover patterns, meaningful correlations and data segmentation, as well as to increase the power of knowledge and decision-making.

A Database is a collection of organised data that serves to store, retrieve, and manage information. It is an organised and electronic structure designed to store a large amount of data in a structured manner for easy access, retrieval, and manipulation.

Database marketing is a practice of using customer data that has been accumulated and stored in a business’ database, to optimize its marketing efforts. This is done by using existing data such as customer characteristics, purchase history, and other customer engagement data, to personalize and target consumers with the most suitable products, services, and offers.

Deep Web, also known as the ‘hidden web’ or ‘invisible web’, is part of the Internet which is not indexed by search engines and can’t be accessed directly by users. It is often referred to as ‘dark’ due to its mysterious and often uncontrolled nature, but is much larger than the ‘surface web’.

Device detection is a process of ensuring that prospects, leads and customers receive the optimal customer experience when visiting a website or using a mobile app. Device Detection enables businesses to tailor web experiences and content deliveries specific to the device being used to view the website or app.

Digital Assistant is the term used to describe a form of artificial intelligence (AI) designed to simulate human conversations with users and to provide assistance with a range of tasks. Digital assistants are designed to understand human language and respond in kind, often by use of pre-programed 'chat-bots'.

Digital Marketing is a term used to refer to the process of promoting products and services to potential customers through digital channels. This includes a variety of platforms, such as search engines, websites, social media, email, and mobile applications.

Digital TV is a new way of receiving television which has been developed over recent years. It is an alternative to the traditional method of watching television over the airwaves, and requires the use of a set-top box or an integrated ‘Freeview’ receiver to access digital channels and other content.

A Directory is a type of advertising medium which allows companies to advertise their products, services or websites. It is similar to the classified section of a newspaper, but instead of being printed on paper it exists online.

DNS stands for Domain Name System and is a critical component of the Internet. It is responsible for translating human-readable domain names (such as ”example.

A Drip campaign is a marketing concept that involves expanding a message across a series of emails, sent out over a period of time, to target a specific audience. It is automated, so the messages can be tailored to the specific interests and needs of the recipient.

An eBook, or electronic book, is a type of digital book that can be digitally downloaded and read on a range of digital devices, such as computers, smartphones, and tablets. Unlike physical books, eBooks are usually inexpensive, quick to acquire, and can be read anywhere.

Ecommerce, short for ‘electronic commerce’, is the process of buying or selling products and services online, over the internet. Most of the time, when consumers and businesses purchase goods and services, it involves a complex flow of data, money, and products, with many elements such as payment, delivery, and customer service.

eCommerce SEO is a term used to describe the practice of optimising an online store for search engines. It refers to the practices used to help a website rank higher in search engine rankings for important keywords, generate more organic traffic and ultimately make more sales.

eCRM stands for electronic Customer Relationship Management. It is a way of managing customer relations – both with existing customers and prospective customers – through the use of digital technology.

An Entry page, also referred to as a landing page, is a webpage specifically designed to get people to take a desired action, such as signing up, subscribing, or buying a product or service. It is one of the most important components of any online advertising campaign as it serves as a link between ads and offers, making it the first page through which customers must pass in order to engage with a brand or business.

An Ezine (sometimes written ‘ezine’, or ‘e-zine’) is a type of digital magazine or newsletter, typically distributed via email and often published monthly or weekly. The term is derived from the combination of the words ‘electronic’ and ‘magazine’ and the “e-” prefix, which is a nod to the digital age in which we all live.

A marketing Funnel is a system used by marketers and businesses to guide potential customers from the top of the funnel (awareness) to the bottom of the funnel (conversion). It is an efficient way to graphically represent the path a customer takes from initial contact to final purchase.

Gamification is the art of taking concepts from game playing, such as competition, challenge, rewards, and achievement and applying them to non-game contexts, such as customer loyalty programs, workplace motivation, or educational or health-related programs. It is a way to modify behaviour by transforming everyday tasks into engaging activities.

Google is a market leader in digital advertising and search engine technology that has been around since the late 1990s. Its search engine, which began as a simple index of websites, has since become a powerful platform that enables users to quickly and easily find information around the world.

Google Maps is an online mapping service provided by Google. It offers street maps, satellite imagery, real-time traffic updates, route planning and public transport information, business listings and other location-based services.

Google My Business is Google’s free tool which allows businesses to manage their presence across Google services, including Google Search and Maps. This handy piece of technology allows businesses to take control of the way they appear on Google, as well as allowing them to reach customers in their local area.

Google News is a free web-based news aggregator service offered by Google. It is designed to highlight top news stories from around the world, making it easier for users to find and share reliable and comprehensive news content.

Google reviews is a feature used by customers to rate a business or product on Google in the form of a written review. Reviews can be left on a business’s website, or if the business is using Google My Business, they can be left directly on the search engine results page.

Graph Search is a type of search engine which crawls through the vast network of user connections. It looks at the connections and relationships between people, pages, groups, events, and so on.

An H1 tag is an HTML (Hypertext Markup Language) element used to identify the title of a webpage in the code. It is the most prominent headline on a webpage and is usually larger than other text, making it stand out more than the other headlines on the page.

A Hashtag (or 'hash tag', to give its full name) is a label or keyword phrase used on social media platforms such as Twitter and Instagram to categorise or identify content relevant to a particular topic. Hashtags sit on the center of the internet and social media circles, allowing users to find and engage with content based on the hashtagged topic.

A Homepage is the main page or starting point of a website. Its purpose is to inform visitors what a website is about and to explain what they do.

Hosting is a service provided by a third-party that enables businesses and individuals to store, manage, and distribute content over the internet. It basically involves renting space, bandwidth, and other computing services from a hosting provider, who allows the user to store their data and content on their servers.

Hreflang Tags are recommendable elements to include in the HTML code of a website, as it helps inform search engines about the intended language of its content. Hreflang tags provide search engine crawlers with the information they need to associate content written in different languages with each other, and they always appear in the HTML header.

HTML, or HyperText Markup Language, is the standard language for structuring and presenting content on the World Wide Web. It is used to create documents for internet browsers, and to apply styling, layout and other aspects of design to a webpage.

HTTP, which stands for Hypertext Transfer Protocol, is a protocol used for exchanging data across the web - it's basically the language of the internet. It's the basis on which the World Wide Web runs, and the majority of webpages are composed with code written in the HTTP protocol.

HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of the hypertext transfer protocol, which is the foundation of data communication over the internet. Commonly used by websites to protect the privacy and integrity of the data exchanged with visitors, it provides an extra layer of security for online transactions, making it harder for malicious actors to access information travelling between two sites.

An Iframe (or Inline Frame), is a HTML element which allows webpages to embed content from other sources directly into their page. This can be used to display content such as videos, maps, advertisements, and widgets.

Instant Messaging (IM) is a type of online communication that allows users to send and receive text and audio messages in real-time. It is a quick and easy way for people to connect and communicate without having to pick up the phone or go through the more formal process of emailing.

In-app advertising is a type of digital marketing strategy that involves delivering advertisements directly within a mobile application. This type of advertising allows companies to reach customers while they are using their device, providing them with a more targeted and personalised experience.

Influencer outreach involves reaching out to individuals who have a significant reach and impact on their chosen audience, often through social media, in order to collaborate on a marketing campaign for a particular product, service, or cause. An influencer refers to someone who has the power to influence their followers and fans through their promotion or endorsement of a product, service, or idea.

Information architecture (IA) is an important concept when it comes to the marketing and design of websites and other digital products. It is the practice of structuring, organizing, and categorizing content to make it easier for users to find the information they need.

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world. It has been available since 1995 and is an important part of most Windows operating systems.

Internet marketing is a relatively new and ever-evolving form of marketing, defined by interactions and activities that take place online. It is an umbrella term that encompasses various activities, such as search engine optimization (SEO), content marketing, email marketing, social media promotion, display advertising and more.

An Internet Protocol address, commonly referred to as an IP Address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. It is an identifier for a particular device which is used to locate and identify the device within a network.

IxD stands for Interaction Design, and it's a process used to research, plan and implement interactive experiences designed for people who use interactive products such as websites, web applications and mobile apps. The main goal of interaction design is to make sure that the interaction between people and products is successful - it should be both efficient and satisfying for users.

Java is a general-purpose programming language that is widely used in software engineering and web development. It is class-based and object-oriented, meaning that a program is made up of objects that interact with each other.

JavaScript is a programming language commonly used to create interactive web and mobile applications that can be run within a web browser. It is one of the three core languages of the web (HTML and CSS being the other two).

Joomla is a powerful content management system (CMS) that allows users to build websites and manage web content quickly and easily. It’s one of the most popular CMSs available today and is used by many web developers across the globe for creating websites for businesses of all kinds.

Landing pages are one of the most important marketing tools available to businesses, offering them an incredible opportunity to convert website visitors into customers, subscribers, or high-value leads. They are dedicated pages of a website that have been designed with the express purpose of capturing user attention and converting them into customers.

Link bait is a type of content that is designed to attract attention and encourage people to share it with others. It can be text, visuals, or even audio, but its goal is always to be compelling and engaging enough to prompt a user to link back to the original source.

A Link checker is an essential tool available to marketers that allows them to see where their website’s internal and external links are pointing and ensure they are working properly. It may also be referred to as a link tester, and it is used to analyse the structure and navigation of a website, as well as to check the authenticity of websites where links are being redirected.

Live chat is a form of online customer service wherein customers can interact with businesses instantly. It provides customers with immediate support, and businesses can benefit by increasing satisfaction and loyalty which can, in turn, lead to increased sales.

Load time is an important concept to understand if you are involved in any type of digital marketing, including search engine marketing, content marketing and direct marketing. Put simply, it is the length of time a user has to wait before they can access the content they were trying to access, typically measured in seconds.

Google Map Pack is a set of local search results that appear on Google’s first page whenever someone searches for local businesses, services or products. It prominently displays a listing of local businesses related to the search query, all of which are marked on Google Maps.

Marketing automation is a term used to describe a range of tools available to businesses and organisations that can help to streamline and improve their marketing efforts. The aim of these tools is to provide marketers and business owners with a more efficient and data-driven approach to their campaigns and activities, allowing them to focus their time and resources on other critical areas of their business.

Meta data is a term used to refer to data or information within a larger body of content or information. It is often used in the context of computer or internet-based applications, such as websites, but is also applicable to other forms of content and data.

Microblogging is a form of communications that uses a range of formats, such as text, photos, videos and audio clips, to quickly express ideas, thoughts and feelings in a very concise way. It is typically used on social media platforms, such as Twitter, and when compared to blogging, involves far less detail and is much faster to produce.

A Mini browser is a streamlined web browser application designed primarily for mobile devices. Its main objective is to provide quick and easy access to the internet, while taking up minimal space on the device itself.

As the name suggests, a mirror site is an exact copy of an existing website. Mirror sites are commonly used to store archived content and to provide alternate access to the site’s content in case of disruptions to the main site.

MMS, or Multimedia Messaging Service, is an integral part of the expanding range of mobile communication services. It is a way to send and receive content such as text messages, images, music and videos over mobile phones.

Mobile marketing is defined as the process of promoting and marketing products or services through mobile digital media, such as cell phones, tablets, and other devices. The aim of mobile marketing is to reach potential customers and current users of products or services in an easy and cost-effective manner and at the appropriate time and place.

NAP, or Name, Address, Phone Number, is an acronym often used in online business listings, such as those found on Google, Facebook, Yelp, and other popular directories. It is used to show prospective customers the company's basic contact information, allowing them to quickly and easily call, email, or visit the business.

Net promoter score (NPS) is a customer loyalty metric that measures customer satisfaction with a company’s products and services. It is not only a measure of customer loyalty, but also a measure of how likely customers are to recommend a company to others.

Netiquette, short for 'network etiquette', refers to etiquette guidelines for the internet. It's the way in which people communicate and behave across the internet, such as in emails, message boards, social networking sites and chatrooms.

New media marketing is the use of digital and interactive technologies to market products and services to consumers. It involves related advertising and digital media, such as websites, online videos, online forums, and social media networks, to name a few.

A News reader, also known as a news aggregator, is a software program which collects and displays news in a single user interface. It enables users to quickly and easily find the most recent news and content from a range of sources, including websites, blogs and RSS feeds.

A Newsgroup is an online space where users can gather and discuss various topics online. They differ from forums because they are often moderated and run by news servers and usually contain specific topic threads.

Online reputation management (ORM) is the practice of strategically crafting, building and maintaining a positive online reputation for a company, individual, product, or brand. In the digital age, where information can spread at lightning speed and literally be seen around the world within seconds, an online reputation can make or break a business’s success.

Open Graph is an important part of modern digital marketing as it helps to increase user engagement and brand visibility. It is an initiative of social media giant Facebook and is a part of their larger platform allowing sites and apps to easily integrate with the Facebook platform.

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention. It is expressed as a percentage and is calculated by dividing the number of emails that were opened by the total number of emails sent.

Open source refers to software that is made available to anyone, for free, and where the source code is available for others to view, modify, and improve upon. Open source software is often seen as being more secure, stable, and cost-effective than proprietary software, as well as being relatively easy to use.

OpenSearch is an open standard for search engine web APIs. It was developed to give users more control over their own Internet searches by allowing web developers to easily create custom web-based search engines hosted on their own websites.

Original referrer is a marketing term which describes the source of the original visit to a website. This can be used to measure website performance and marketing effectiveness for businesses.

PDF stands for Portable Document Format, and it is one of the most popular document formats available today, used in almost every industry. PDFs allow users to create, edit, view, and store content of any kind for almost any purpose.

Phishing is a type of cybercrime that involves social engineering techniques to manipulate unsuspecting victims into providing confidential or financial information. It usually takes place through email, text messages, or other messaging applications.

Q&A stands for “questions and answers” and is simply a format where a question is asked and an answer is provided by an informed expert or opinion lead. In this format, the expert is able to provide immediate feedback and answers in a cohesive form.

A QR Code, or a ‘Quick Response Code’, is a two-dimensional barcode which stores a variety of data, such as text, numbers, URLs, and other types of information, and which can be read by a mobile device by taking a picture of it. It has been designed to allow companies and organisations to quickly and easily share or exchange information, such as a website or contact details, with users.

Qualified traffic refers to the visitors to a website that are targeted and likely to convert into leads or sales. This type of traffic is typically obtained through digital marketing, such as search engine optimisation (SEO), pay-per-click (PPC) ads, display advertising and other forms of digital marketing.

A “repeat visitor” is someone who has visited your website, online store or digital application more than once. Acquiring and retaining them is an important part of digital marketing and selling, as these users are more likely to convert from just browsing to an actual purchase.

Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it. It's becoming increasingly important in the modern digital world, where people are accessing content on a wide variety of devices, from laptops to tablets and smartphones.

RSS, which stands for Rich Site Summary or Really Simple Syndication, is a form of web syndication that makes it easy for users to access content from websites in one central location. RSS is often used by bloggers, news sites, and other content-based websites in order to keep their readers up to date with the latest content on their site.

Schema Markup is a form of microdata that can be added to your website’s HTML to provide search engines with more information about a page. This makes it easier for search engines to understand what a page is about and can result in better placement for your website in the results of popular search engine queries.

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the internet.

A Short URL is a way to create a shorter link for sharing content online quickly and easily. They are also known as shortlinks, short URLs, shortlinks, and vanity URLs.

Siri is Apple’s revolutionary digital assistant, allowing you to use voice commands to access your phone, such as making calls, sending messages, playing music, and researching topics, all without the need for manual typing. Siri is exclusive to Apple mobile and tablet devices, including the iPhone, iPad, Apple Watch and the HomePod smart speaker.

A Slug is the part of a URL (Uniform Resource Locator) that typically identifies a page or post with a few words, based on the page or post title. In other words, it is the segment of a URL that comes after the domain name and before any query parameters.

A Smartphone app is a computer program or software application designed to run on a mobile device such as a smartphone or tablet. Smartphone apps are typically downloadable from an app store such as Apple’s App Store or Google Play, and can offer a range of functions and features.

SMS stands for Short Message Service and is a form of communication that involves sending and receiving messages via mobile phone.

It is used by individuals and businesses every day to send messages quickly and cost-effectively.

Source is a term which is used to describe how a product or service came to be, or how it is marketed or presented. It is also used to refer to how an individual's opinion or interest in a product or service has been established, or the methods used to build trust and loyalty from customers.

Spam is an unwelcome (infuriatingly-so) electronic communication, usually in the form of emails or advertising, that has been sent to a user without their consent.

Spam can take a variety of forms, including unsolicited emails, SMS messages, blog comments, and pop-up ads.

Split testing (also known as A/B testing) is a popular and effective marketing technique used to test content and design changes, with the aim of increasing conversions and optimising the user experience. By comparing two versions of a web page or email, digital marketers can determine which works best in terms of visuals, wording, and call-to-action (CTA) buttons.

An SSL Certificate is a type of digital certificate used to create a secure connection between a client and server. It provides a layer of security by encrypting the data sent between them, and authenticating the identity of the server.

Streaming media refers to a type of media content delivery that allows users to access real-time, continuous media such as video or audio. Instead of users downloading the content, it is played online from a specific source and watched or heard in real-time.

A Style Sheet is a document that provides the written foundation for the design of a website. It outlines the specifics of how web pages should be constructed and structured, covering everything from how contents are structured in order to ensure consistency, to what the website’s look and feel should be for users.

A third-party cookie is a type of cookie that is stored on a web user's computer by a website other than the website that the user is visiting. The website that sets the cookie is referred to as the third-party website, as it is neither the website the user is visiting nor a website operated by the user's internet service provider.

Twitch is a live streaming video platform that first launched in 2011. It initially focused primarily on video gaming and esports before broadening its scope to lifestyle, music, and other topics.

UI stands for User Interface, and in a general sense it describes how a user interacts with or perceives a product. In the context of software and digital products, this includes everything from the visuals, sounds, and animations, to the layout and navigation.

Universal search is a term used to describe the fusion of different digital media and information gathering sources, such as web search, image search and video search, within a single search engine result page (SERP). It can be seen as a move away from the traditional notion of search that has been associated with the internet, as it attempts to move beyond the traditional concept of just web based search and into the digital world of social media, images and videos, and other forms of media.

UNIX is a computer operating system that has provided the bedrock for many of the technologies we use today. It was first developed by AT&T’s Bell Labs in the 1970s and it rapidly became popular with organisations and universities, who used it for research and development projects.

A URL, or Uniform Resource Locator, is an address used to identify the location of a file or resource. The most common type of URL is one that points to a web page, and they typically begin with the protocol (e.

URL rewriting is a process that allows you to make your website URLs more user-friendly and search engine friendly. It involves rewriting the structure of URLs, usually by making them shorter and easier to read.

Usability is a term used in marketing to describe the effectiveness, efficiency, and satisfaction a user has when interacting with an interface or product. It is a measure of how well a product or service meets the needs of the user, and a critical component of user-centred design.

A User interface (UI) is the interface between the user (the person using the product or service) and the system they use. It allows the user to interact with the technology they’re using, whether its a software application, website, or any other system, in order to carry out specific tasks.

UXT stands for User Experience (UX) Design and Testing. It is the process of designing systems that focus on the user interface, usability, product design, and user experience.

Vertical integration is a type of business strategy used by companies to gain control over the full range of their products or services. It is a form of cooperation between different stages of production, where there is usually a common ownership of the major parts of a process.

Vertical search is an approach to search engine optimization that is targeted to a specific industry or market niche. It is a way of customizing a website’s content and structure to use terms, phrases, and keywords that are attractive to the particular type of searchers a business wants as customers.

Vimeo is a video-sharing website, co-founded in 2004 by Jake Lodwick and Zach Klein. It was founded to provide a platform for creative professionals to share and collaborate on high-quality video content.

Viral marketing is a type of marketing which focuses on getting people to share information about a product or service. This type of marketing relies heavily on social media platforms to spread the word about a service or product and is often used to generate leads and increase brand recognition.

VoIP stands for Voice over Internet Protocol, and refers to a technology that enables users to make and receive telephone calls over the internet rather than over a conventional telephone line. VoIP is also known as internet telephony or internet calling, and is becoming increasingly popular as more users start to use the internet to make and receive calls, as opposed to relying exclusively on traditional telecommunication networks.

The World Wide Web Consortium, or W3C, is a well-respected and widely-used organisation dedicated to the development of standards, tools, and guidelines for the continual advancement of content and services accessible through the World Wide Web. Established in 1994 by Tim Berners-Lee, the man widely-recognised as the founder of the internet, the W3C sets standards, outlines best practices, and provides the resources needed to ensure the highest possible quality in online content and services.

Web 2.0 is a term used to refer to the way in which the internet has evolved over time.

A Web application, or Web app, is a software program designed to run within a web browser. It’s different from a website in that a web application typically involves a user performing an action or task, rather than just reading information for the web page.

Web design is the entire process of creating and organising sites on the internet which can be accessed by users via a web browser. This includes all aspects of the site, both on the surface and behind the scenes.

Web presence is a term used to describe an internet-based presence of an organisation or individual.It encompasses all of the ways that a business or individual can have an online presence, including websites, social media accounts, online listings, email campaigns, and other digital assets.

A Webinar is a type of online seminar, an engaging live video conference that connects multiple people located in different physical locations. The primary purpose of a webinar is to facilitate educational activities, such as lectures, seminars, discussion groups, or presentations, over the internet.

A Website is a collection of webpages, often referred to as an online store but more accurately described as an online presence. It consists of multiple webpages that are connected and related to one another, generally with a common navigational framework.

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible. It allows website visitors to easily access the information they want quickly, helping to create a positive user experience.

A Website popup, also known as a pop-up message, is a computer window that appears unexpectedly and without the user’s consent on a computer or mobile screen. They are commonly used by websites to display messages, advertisements, or promotions, with the intention of providing users with more information or offer special deals which the user can engage with.

Wireframe is a design tool used by marketers and developers to create the shell of a website to be fleshed out later on. As the name suggests, this shell resembles a bare-bones frame, outlining the general appearance, layout and functionality of the website.

XMLA stands for eXtensible Markup Language for Analysis. It is a language used in business intelligence (BI) and analytics to query, specify and manipulate the data in an Excel-like query, a feature of the Microsoft company's range of business intelligence and analytics products.

Zoom Video is an online video conferencing platform that enables its users to communicate with anyone in the world remotely. The software allows its users to host and participate in meetings, webinars, conferences, and training sessions.