Ranking is a broad term that is used in marketing to refer to an action or process of measuring the relative importance or value of something. Ranking is commonly used in the context of search engine optimisation (SEO) to measure the performance of websites and their pages in terms of visibility.
Ranking signals are the metrics used by search engines to determine the ranking positions of webpages within search engine results pages (SERPs). Specifically, they are factors that are used to calculate how well a website will rank against other websites, in terms of its relevance to a specific search query.
Rational buying motives are the influences that drive people to purchase a product or service – consumers do not buy on a whim, but are instead responding to certain triggers. The idea is that customers will deliberately weigh the benefits of the purchase against the cost of the purchase, and make a rational decision based on their own personal needs.
Recession marketing is a term used to describe marketing strategies and tactics used when the economy is either stagnating or shrinking (recession). During a recession, businesses often experience decreased revenue, higher costs and greater competition, which makes marketing harder and requires a shift in approach.
Reciprocity is a powerful psychological tactic in marketing and sales, which can be used to build customer relationships and create customer loyalty. It is based on the concept of give and take, where people are encouraged by their peers to give something valuable in exchange for something of equal or greater worth.
A Recorded webinar is an online lecture, presentation, or workshop about a particular topic presented by an expert that has been recorded to allow people to watch at their own convenience. They are incredibly helpful for busy individuals or organisations as they allow access to useful information when time is of the essence.
Remarketing (also known as retargeting) is a popular digital marketing technique that involves targeting customers who have already expressed engagement with a brand’s product or service. Remarketing allows companies to create highly targeted campaigns, driving consumers back to their website to complete a purchase or take other desired actions.
Reputation capital is an important construct in modern marketing, which refers to the intangible value of a brand’s reputation, built over time through direct or indirect customer engagement. Reputation capital is an intangible asset, which means it can’t be seen or touched, but is just as valuable to a brand as any other asset.
Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it. It's becoming increasingly important in the modern digital world, where people are accessing content on a wide variety of devices, from laptops to tablets and smartphones.
Revenue is the money income a company generates from sales of products and services, as well as from other activities such as investing. It is a key measure of the success of a business and one of the three major financial statements that provide insight into the financial performance of a business.
Revenue share is a marketing technique that allows advertisers to generate revenue from sales made by using a particular affiliate. It works by the advertiser or product creator, also known as the vendor, offering a certain percentage of the total sale price to the affiliate for sending traffic or customers to their website.
Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs. This is done without damaging the surface, using a range of methods such as using stencils and brushes, using pressure washers, or even using chewing gum.
The ‘Right to be forgotten’ is a term used to refer to the right to have certain information about an individual erased or not made publicly available. In a digital world where the data that is being collected and stored is increasingly becoming more granular and wide-reaching, it is important that people have the right for some of this information to be forgotten.
ROAS, or return on advertising spend, is an important metric that measures the efficiency of your marketing campaigns and how much revenue you are able to generate for every pound (or other currency) spent. It’s a key indicator of how well your marketing activities are performing and a good way to determine profitability.
RSS, which stands for Rich Site Summary or Really Simple Syndication, is a form of web syndication that makes it easy for users to access content from websites in one central location. RSS is often used by bloggers, news sites, and other content-based websites in order to keep their readers up to date with the latest content on their site.