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Radio advertising is an effective way of reaching potential customers and is used by many companies to advertise their products and services. Radio can reach a wide audience, depending on the station and catchment area, and can be tailored to target specific demographics.

RankBrain is an AI system developed by Google to help improve their search results. It was first introduced in October 2015 and uses machine learning algorithms to interpret search queries and refine its responses.

Ranking is a broad term that is used in marketing to refer to an action or process of measuring the relative importance or value of something. Ranking is commonly used in the context of search engine optimisation (SEO) to measure the performance of websites and their pages in terms of visibility.

Ranking signals are the metrics used by search engines to determine the ranking positions of webpages within search engine results pages (SERPs). Specifically, they are factors that are used to calculate how well a website will rank against other websites, in terms of its relevance to a specific search query.

Rational appeals in advertising are appeals that are based on logic, facts, and evidence, rather than emotions. They are designed to persuade consumers to make a purchase decision based on the logical merits of the product or service, rather than sentiments.

Rational buying motives are the influences that drive people to purchase a product or service – consumers do not buy on a whim, but are instead responding to certain triggers. The idea is that customers will deliberately weigh the benefits of the purchase against the cost of the purchase, and make a rational decision based on their own personal needs.

Reach is a term used in marketing to refer to the size of the audience being exposed to an advertisement or other marketing message. It is generally measured by the number of people who are potentially exposed to the message.

Readability is the ease at which a written text can be understood by a reader. It is used in marketing to ensure that messages are easy to comprehend and encourage engagement.

Recession marketing is a term used to describe marketing strategies and tactics used when the economy is either stagnating or shrinking (recession). During a recession, businesses often experience decreased revenue, higher costs and greater competition, which makes marketing harder and requires a shift in approach.

A 'Reciprocal link' is a link on both your website and another website that leads back and forth between the two. Essentially, it is a type of link exchange; you link to the other website and they link to you.

Reciprocity is a powerful psychological tactic in marketing and sales, which can be used to build customer relationships and create customer loyalty. It is based on the concept of give and take, where people are encouraged by their peers to give something valuable in exchange for something of equal or greater worth.

A Recorded webinar is an online lecture, presentation, or workshop about a particular topic presented by an expert that has been recorded to allow people to watch at their own convenience. They are incredibly helpful for busy individuals or organisations as they allow access to useful information when time is of the essence.

Reddit is one of the most popular social media and news websites in the world today. It is a platform used by millions of people to discuss and share information, news, and their opinions.

Referral marketing is a type of marketing which encourages customers to refer a business’s services or products to their friends and family. The customer would receive a reward if the referral is successful.

Relationship marketing is a strategy used by organizations or businesses to develop a long-term relationship with their customers. It focuses on the customer’s needs and satisfaction rather than the individual purchase.

Remarketing (also known as retargeting) is a popular digital marketing technique that involves targeting customers who have already expressed engagement with a brand’s product or service. Remarketing allows companies to create highly targeted campaigns, driving consumers back to their website to complete a purchase or take other desired actions.

A “repeat visitor” is someone who has visited your website, online store or digital application more than once. Acquiring and retaining them is an important part of digital marketing and selling, as these users are more likely to convert from just browsing to an actual purchase.

Repurposing content is an invaluable marketing tool as it helps businesses to reach out to more audiences by presenting old content in a new form. The basic concept is to reuse existing content and make it more accessible and engaging to different types of audiences.

Reputation capital is an important construct in modern marketing, which refers to the intangible value of a brand’s reputation, built over time through direct or indirect customer engagement. Reputation capital is an intangible asset, which means it can’t be seen or touched, but is just as valuable to a brand as any other asset.

Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it. It's becoming increasingly important in the modern digital world, where people are accessing content on a wide variety of devices, from laptops to tablets and smartphones.

A ‘Return visitor’ is a customer who returns to a website or store and makes multiple purchases, visits or views. It is an important concept in marketing, as return visitors can often indicate loyalty and brand loyalty.

Revenue is the money income a company generates from sales of products and services, as well as from other activities such as investing. It is a key measure of the success of a business and one of the three major financial statements that provide insight into the financial performance of a business.

Revenue share is a marketing technique that allows advertisers to generate revenue from sales made by using a particular affiliate. It works by the advertiser or product creator, also known as the vendor, offering a certain percentage of the total sale price to the affiliate for sending traffic or customers to their website.

Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs. This is done without damaging the surface, using a range of methods such as using stencils and brushes, using pressure washers, or even using chewing gum.

The ‘Right to be forgotten’ is a term used to refer to the right to have certain information about an individual erased or not made publicly available. In a digital world where the data that is being collected and stored is increasingly becoming more granular and wide-reaching, it is important that people have the right for some of this information to be forgotten.

ROAS, or return on advertising spend, is an important metric that measures the efficiency of your marketing campaigns and how much revenue you are able to generate for every pound (or other currency) spent. It’s a key indicator of how well your marketing activities are performing and a good way to determine profitability.

Robots.txt is a file used by webmasters to tell search engine crawlers (also known as robots, spiders, or simply ‘bots) which parts of their website they want indexed.

Return On Investment, or ROI, is a key marketing metric used by businesses to measure the profitability of a given activity. ROI measures the performance of an investment against its cost, usually expressed as a percentage.

RSS, which stands for Rich Site Summary or Really Simple Syndication, is a form of web syndication that makes it easy for users to access content from websites in one central location. RSS is often used by bloggers, news sites, and other content-based websites in order to keep their readers up to date with the latest content on their site.