Public Relations (PR) is a powerful tool used in marketing to build relationships between an organisation and its target audience.
It's all about creating positive communications between an organisation and its stakeholders, such as the media, customers, and potential customers. Through the use of various forms of media, PR allows companies to influence public opinion, increase awareness about their brand, and position themselves as a leader in their industry.
PR is an important part of any marketing strategy and can help to build lasting relationships with current and potential customers.
A Boutique advertising agency is a small, focused agency that offers specialised, handcrafted and customised services. A boutique agency tends to focus on small- to mid-size companies and specialise in areas such as branding, campaigns, digital and social media, digital strategy, and media planning.
Crisis Communications is a term used to describe a set of communication strategies meant to help an organisation manage a potentially damaging public issue. It is a proactive method used to mitigate the effects of a crisis, such as a natural disaster, scandal, or business downturn.
Editors are responsible for a wide range of tasks including reading, editing, and approving materials for publication. They are the driving force behind a PR team, responsible for setting editorial policies, managing resources, setting deadlines, making sure that all content is accurate, and attractive to readers.
An Editorial Calendar is an important tool for any PR professional, and is used to plan and manage content for publications and online publications. Editorial calendars may be used for both online and print content, and are used by PR teams to organise activities, keep track of deadlines, and plan campaigns.
An Embargo is a tool used in public relations (PR) to attempt to generate interest in an event or news release. It is an agreement between the publicist and a journalist or media outlet whichrequires the journalist or media outlet to wait until a certain time or date to publish or broadcast certain material.
HARO, which stands for Help a Reporter Out, is a service that connects journalists to sources that they can use when writing an article, podcast, or even book. It works by allowing the journalist to post a request for certain types of information, and sources can respond and offer the information.
Lead Time is a term well-known to Public Relations practitioners and refers to the amount of time that elapses between the moment they first receive an assignment and the moment they can provide a finished product. The actual ‘lead time’ associated with any project will depend very much on the project itself in terms of its size, complexity and other factors.
An Online press room, sometimes called a virtual press room or media room, is a section of a company’s website where journalists, influencers and members of the public can find information about the company and its products. Generally speaking, an online press room is designed to make it easier for journalists, influencers, and industry commentators to access the latest information about the company.
A Pitch is an essential component of public relations, and refers to the process of presenting an idea to the media in order to gain coverage and improve an organization’s image. A good pitch should be persuasive and compelling to grab the attention of the media and get them interested in the story.
A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales. It involves using communication tools to get a message across to potential customers, such as press releases, blogs, and social media posts.
A Press Kit is a collection of documents and materials which provide an overview of a company, organization, individual, or special event, and is utilized to provide information to the press and media. The press kit is designed to provide relevant information about the subject quickly and efficiently and is often used to announce the launch of a new product, to announce a special event, or to showcase an individual or company publicly.
A Press release is a written document that informs the general public, members of the media, and potential customers about a new product, event, initiative, or other development from a company or organization. It is essentially a statement from a company or organization put out in the public sphere, typically via major news outlets, to create awareness of and interest in that particular topic.
A Technical writer is a professional writer who creates documents that explain, clarify and describe technical information ranging from software and hardware to processes and procedures. They are essential to any successful business, providing documentations and instruction manuals to enable customers and staff to understand and interact with your product or service.