Marketing Glossary


Public Relations (PR) is a powerful tool used in marketing to build relationships between an organisation and its target audience.

It's all about creating positive communications between an organisation and its stakeholders, such as the media, customers, and potential customers. Through the use of various forms of media, PR allows companies to influence public opinion, increase awareness about their brand, and position themselves as a leader in their industry.

PR is an important part of any marketing strategy and can help to build lasting relationships with current and potential customers.