An Ultimate user (sometimes also referred to as an ‘ultimate user experience’) is a type of user-experience approach which seeks to provide the best overall experience for a user on a given platform, often a website. It is generally met when all of the design, usability and marketing aspects of the platform have been perfected to create a flawless experience that is unrivalled by any rival platform.
Unbundling is a marketing term used to describe the process of separating products, services and their associated costs before they are marketed and sold. Put simply, it is a way of breaking down a product or service into its component parts, so that customers can pick and choose which elements they want to buy and how much they are willing to spend on each one.
Undifferentiated marketing, also known as mass marketing and monolithic marketing, is an approach used by organisations that simplifies the process of selling products and services by targeting the maximum number of people with a single message. In this strategy, the business pursues a wide target market and uses a single marketing mix to reach them.
Unique Visitors refer to a specific metric in web analytics and marketing, and it is used to measure the number of distinct individuals who have visited a specific site or page within a given period of time. It is important to understand the concept of unique visitors, as it helps to measure the popularity of a website and assess its success in engaging with an audience.
Unit margin is an important concept in marketing that helps a business to understand the profitability of a product and to monitor and adjust the cost of the product to determine its true return. Unit margin is a measure of profitability that takes into account both the cost of producing the product and the revenue generated by selling it.
Unit market share is a measure of the amount of total sales of a given product, brand, or service relative to the total sales of all competing products, brands, or services in the same market. It is typically expressed as a percentage and is calculated by dividing the sales volume of an individual product or service by the total sales of all products and services in the same market.
Universal search is a term used to describe the fusion of different digital media and information gathering sources, such as web search, image search and video search, within a single search engine result page (SERP). It can be seen as a move away from the traditional notion of search that has been associated with the internet, as it attempts to move beyond the traditional concept of just web based search and into the digital world of social media, images and videos, and other forms of media.
Upselling is the practice of pushing customers to buy a higher-end version of a product or service they are already considering. There are many reasons to upsell, but the bottom line is that upselling increases profits, either by outright sales or by generating customer loyalty among those purchasing improved products and services.
A User advocate is a professional focused on making a product or service more user-friendly by working to ensure that the needs of users are taken into account during the design and development process. They collaborate with product teams to make sure the user experience is tailored to the wants and needs of the end user, while taking into account the company’s goals.
A User interface (UI) is the interface between the user (the person using the product or service) and the system they use. It allows the user to interact with the technology they’re using, whether its a software application, website, or any other system, in order to carry out specific tasks.