Marketing Glossary


Psychology in marketing is the application of psychological principles to the field of marketing.

It can be used to study consumer behaviour, craft the perfect ads and improve the overall marketing strategy. It covers areas like the psychology of persuasion, the development of effective branding, the perception of value and how to create an emotional connection with customers.

Psychology in marketing is not just about understanding why people buy; it's also about understanding what prompts them to take action. It involves understanding a customer's current knowledge, attitude and behaviour. A deep understanding of all three helps marketers craft messaging that resonates and makes a lasting impact.