Marketing Glossary


Sales refers to activities designed to generate revenue by bringing potential buyers and sellers together.

It may involve such activities as assessing customer needs, promoting new products and services, creating promotional campaigns, monitoring customer feedback, and developing relationships with customers. Sales personnel often use different methods and tactics to increase sales, such as special offers, discounts, or incentives.

Sales teams usually analyse and use customer data to develop strategies and create better sales and marketing campaigns.

In short, sales is an essential part of any marketing strategy, whether you're operating a small one-man-business or a multinational company.