Sales agents are people responsible for selling products, services, or some other form of offering to customers or prospects. They are responsible for finding and connecting with potential buyers, setting and following up on purchase orders, understanding customer needs, and offering and explaining product features, prices, and other information.
Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services. Typically sales reps are located in different geographical locations and have direct interactions with customers whilst visiting them face-to-face.
Scarcity is a powerful psychological motivator in marketing and refers to a concept in behavioural economics whereby, when we perceive something as scarce, we feel a heightened desire to have it. The presence of limited availability causes us to value the item more, increasing the likelihood of us wanting to buy or use it.
Schema Markup is a form of microdata that can be added to your website’s HTML to provide search engines with more information about a page. This makes it easier for search engines to understand what a page is about and can result in better placement for your website in the results of popular search engine queries.
Seasonal content is a type of content created and published to take advantage of the changing moods and trends associated with various periods in a year, such as holidays, festivals, anniversaries, and other major events. In simple terms, seasonal content is content that is created to capitalize on the positive sentiment surrounding special occasions and celebrate key dates.
Search engine optimisation (SEO) is the process of improving a website's visibility in search engine results pages (SERPs) in order to increase the amount of organic traffic it receives. It aims to improve the quality and quantity of website traffic, as well as boost visibility in unpaid (‘natural’ or ‘organic’) search engine results.
A Service level agreement (SLA) is a written agreement between two parties – typically a service provider and customer – that outlines the level of service expected from the service provider and how service performance will be measured. Generally, SLAs are legally binding contracts that set out the details of the specific services to be provided, including performance standards, warranties, service availability and recovery, responsibility for problem resolution, and the parties' compensation for the service.
Showroom promotion is an important marketing tool for businesses to drive sales by drawing customers into their physical showrooms or stores. Showroom promotion involves using tactics to engage customers that come into a showroom, making use of visual display techniques, floor plans and other marketing techniques to make sure customers know about the products and services available inside the showroom.
Siri is Apple’s revolutionary digital assistant, allowing you to use voice commands to access your phone, such as making calls, sending messages, playing music, and researching topics, all without the need for manual typing. Siri is exclusive to Apple mobile and tablet devices, including the iPhone, iPad, Apple Watch and the HomePod smart speaker.
Sitelinks are links to different pages within a website that appear beneath the main search engine results page when searching for something online. They are designed to help people quickly access the content they’re looking for, as they save precious seconds that could be spent scrolling to the desired page.
A Sitemap is a document that contains a list of the webpages on a website and their associated URLs (Uniform Resource Locators), these are links pointing to other webpages. It provides an overview of the website's structure, including page hierarchy and navigation links, and helps search engine spiders find and index webpages more efficiently.
Social graph is a term used to describe the connections, relationships and interests that people form through social networks, such as Facebook and Twitter. It is an invaluable tool for marketers who aim to use social media to understand user engagement and influence, and to target customers with the right messages and content.
Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content. It is becoming increasingly popular among individuals, organisations, and businesses, as it offers an effective and cost-efficient way to reach out to their target market.
Social media advertising is the practice of advertising on social media platforms to reach a particular audience and promote a product, service or message. It is one of the most important digital marketing techniques and can be used to reach customers and prospects across all social networks.
Social media groups refer to online communities that exist within the context of the many different social networks and platforms available to users. These groups can be used as a way to connect with other people with similar interests, discuss related topics, and even collaborate on projects.
Social optimisation is the process of optimising your digital presence to make sure your business is represented in the most efficient and effective way across social media platforms. It uses techniques such as content curation, scheduling, analytics, and engagement technologies to ensure your brand is engaging with the right audience in the right way.
A Spider, also known as a web crawler, is a program designed to scour the web and collect data from websites in order to create an index of content. It is an automated tool that is used to reduce the time and cost of web based research by going from one website to another to scan, gather, and collect data.
Split testing (also known as A/B testing) is a popular and effective marketing technique used to test content and design changes, with the aim of increasing conversions and optimising the user experience. By comparing two versions of a web page or email, digital marketers can determine which works best in terms of visuals, wording, and call-to-action (CTA) buttons.
Sponsored links are a type of online advertisement used mainly by companies and organisations to promote their products and services. They typically appear as hyperlinks at the top or bottom of a web page, often in a separate box, and often distinguishable by a small text that says “sponsored” or “ad.
Sticker marketing is a relatively low-cost, creative way of raising public awareness of a product or brand, and it is often used within digital marketing strategies, but it can be used as stand-alone promotion too. Its main objective is to allow businesses to capture more attention from their target audience and acquire more brand exposure.
Storytelling is a powerful tool used by marketers to engage and captivate potential customers. It is the art of taking a brand message, or stories about a product or service, and crafting it into an emotionally and intellectually stimulating tale, which aims to capture the attention of the target audience.
A Style Sheet is a document that provides the written foundation for the design of a website. It outlines the specifics of how web pages should be constructed and structured, covering everything from how contents are structured in order to ensure consistency, to what the website’s look and feel should be for users.
SWOT analysis is a strategic planning tool that businesses and entrepreneurs use to assess their internal strengths and weaknesses, as well as external opportunities and threats. It is a useful tool that can be used by both small and large businesses to gain insight into how their products, services, and operations stack up against the competition.
SXO, which stands for search experience optimization, is a relatively new approach to SEO that focuses on improving the overall user experience of a website, rather than just optimizing search engine rankings. It is an important part of an online marketing strategy, as it helps to ensure that users are satisfied with their experience on a website and are more likely to return and/or recommend the site.