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Sales agents are people responsible for selling products, services, or some other form of offering to customers or prospects. They are responsible for finding and connecting with potential buyers, setting and following up on purchase orders, understanding customer needs, and offering and explaining product features, prices, and other information.

A Sales letter is a targeted, written message composed by a company or sales person to persuade an individual or group to take action in the form of a purchase, subscription or trial product. A sales letter must be concise, persuasive, and leave the reader with a sense of urgency.

Sales pipeline is the term used to refer to the sales process—from start to finish—and the steps followed by salespeople. It’s also sometimes referred to as a sales cycle or a sales process.

A Sales quota is a target number or goal set by a business for its sales team. It is a method used to motivate and measure performance for the team.

Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services. Typically sales reps are located in different geographical locations and have direct interactions with customers whilst visiting them face-to-face.

Sales target is an integral part of any marketing plan or strategy. It is the objective that a business sets out to achieve in regards to the desired level of sales.

Scarcity is a powerful psychological motivator in marketing and refers to a concept in behavioural economics whereby, when we perceive something as scarce, we feel a heightened desire to have it. The presence of limited availability causes us to value the item more, increasing the likelihood of us wanting to buy or use it.

Schema Markup is a form of microdata that can be added to your website’s HTML to provide search engines with more information about a page. This makes it easier for search engines to understand what a page is about and can result in better placement for your website in the results of popular search engine queries.

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the internet.

A Scraper is a type of automated software tool used to retrieve data from websites and other web sources, usually through the process of web scraping. It is based on the idea of extracting useful information from web pages and making it available for later analysis and use.

Search algorithms are a critical part of the processes used by search engines to bring users the most relevant search results. Knowing how to use them, and how they work, is essential for getting the best possible search results.

A Search Engine is a web-based tool designed to help people find information on the internet. Search engines can be divided into two distinct types: general search engines and specialised search engines.

Search Network, also known as Search Network with Display Select, gives you access to both the Google Search Network and the Google Display Network. It helps you to reach the right people at the right time in the most cost-effective way.

Search Operators are powerful tools which give us more control over our search results. They are specially formatted words and symbols which when used with search engines yield different results to what we would normally get with just a free text search.

A ‘Search query’ is a phrase typed into a search engine to find relevant webpages related to the words entered. This phrase is usually entered into the search bar of a search engine such as Google, Yahoo, Bing and so on.

A "Search term" is an online search query that someone enters into a search engine in order to find specific information. It consists of one or more keywords that are related to the specific topic that the user is looking for.

Seasonal content is a type of content created and published to take advantage of the changing moods and trends associated with various periods in a year, such as holidays, festivals, anniversaries, and other major events. In simple terms, seasonal content is content that is created to capitalize on the positive sentiment surrounding special occasions and celebrate key dates.

Seeding is a marketing strategy used to increase brand awareness, grow an online presence, boost campaigns, interactions, and reach a large audience. It involves providing potential customers with exciting, valuable content in order to create a positive response.

Segmentation is a key part of any successful marketing campaign. It is the process of breaking down a customer base into smaller targeted groups based on factors like location, demographics, online behaviour and other characteristics.

Selling is the act of persuading or influencing a potential customer to buy a product or service. Selling techniques and strategies can help businesses increase their profits and build a loyal customer base.

Search Engine Marketing, or SEM, is the practice of using the internet to market and advertise your business, product or service. This practice includes pay-per-click (PPC) advertising, and search engine optimization (SEO) strategies.

Sentiment is a marketing term that is used to describe how positively or negatively customers feel about a particular product or topic. It is often used to inform consumer purchasing decisions or to gauge opinion on future products and services.

Search engine optimisation (SEO) is the process of improving a website's visibility in search engine results pages (SERPs) in order to increase the amount of organic traffic it receives. It aims to improve the quality and quantity of website traffic, as well as boost visibility in unpaid (‘natural’ or ‘organic’) search engine results.

SERP stands for Search Engine Results Page, which is the page of results you get when you type a query into a search engine such as Google. It is essentially the ‘answers page’ from a search engine, and is the main way people find the websites, products and services they are looking for.

SERP Position is a term used to refer to the placement of a website or page on the search engine results page (SERP). It depends on the keyword relevance, content, competition and other factors to determine where a given website or page will be displayed on a SERP.

A Service level agreement (SLA) is a written agreement between two parties – typically a service provider and customer – that outlines the level of service expected from the service provider and how service performance will be measured. Generally, SLAs are legally binding contracts that set out the details of the specific services to be provided, including performance standards, warranties, service availability and recovery, responsibility for problem resolution, and the parties' compensation for the service.

Sessions, sometimes also referred to as ‘session times’, is an essential concept in marketing, which until recently had become overlooked, but is now enjoying renewed focus. This article will provide a comprehensive overview, guide and guidelines for best practices with sessions.

A Short URL is a way to create a shorter link for sharing content online quickly and easily. They are also known as shortlinks, short URLs, shortlinks, and vanity URLs.

Showroom promotion is an important marketing tool for businesses to drive sales by drawing customers into their physical showrooms or stores. Showroom promotion involves using tactics to engage customers that come into a showroom, making use of visual display techniques, floor plans and other marketing techniques to make sure customers know about the products and services available inside the showroom.

Siri is Apple’s revolutionary digital assistant, allowing you to use voice commands to access your phone, such as making calls, sending messages, playing music, and researching topics, all without the need for manual typing. Siri is exclusive to Apple mobile and tablet devices, including the iPhone, iPad, Apple Watch and the HomePod smart speaker.

Sitelinks are links to different pages within a website that appear beneath the main search engine results page when searching for something online. They are designed to help people quickly access the content they’re looking for, as they save precious seconds that could be spent scrolling to the desired page.

A Sitemap is a document that contains a list of the webpages on a website and their associated URLs (Uniform Resource Locators), these are links pointing to other webpages. It provides an overview of the website's structure, including page hierarchy and navigation links, and helps search engine spiders find and index webpages more efficiently.

A Slug is the part of a URL (Uniform Resource Locator) that typically identifies a page or post with a few words, based on the page or post title. In other words, it is the segment of a URL that comes after the domain name and before any query parameters.

Smarketing is an approach to marketing that combines traditional sales techniques with modern digital marketing to give customers the best of both worlds. It’s based on the idea that an effective marketing and sales strategy should be a two-way street.

A Smartphone app is a computer program or software application designed to run on a mobile device such as a smartphone or tablet. Smartphone apps are typically downloadable from an app store such as Apple’s App Store or Google Play, and can offer a range of functions and features.

SMS stands for Short Message Service and is a form of communication that involves sending and receiving messages via mobile phone.

It is used by individuals and businesses every day to send messages quickly and cost-effectively.

Snapchat is a photo-sharing app that allows users to share short-lived photo and video messages with their friends and other Snapchat users. It was created in 2011 by Evan Spiegel and Robert Murphy, and was then bought by Snapchat Inc.

Social graph is a term used to describe the connections, relationships and interests that people form through social networks, such as Facebook and Twitter. It is an invaluable tool for marketers who aim to use social media to understand user engagement and influence, and to target customers with the right messages and content.

Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content. It is becoming increasingly popular among individuals, organisations, and businesses, as it offers an effective and cost-efficient way to reach out to their target market.

Social media advertising is the practice of advertising on social media platforms to reach a particular audience and promote a product, service or message. It is one of the most important digital marketing techniques and can be used to reach customers and prospects across all social networks.

Social media groups refer to online communities that exist within the context of the many different social networks and platforms available to users. These groups can be used as a way to connect with other people with similar interests, discuss related topics, and even collaborate on projects.

A Social media profile is an online digital representation of a person, business, brand, or entity on a social networking platform. It is typically used to interact with other users, share content, distribute information, build a network, and engage in conversations.

Social newsjacking is a marketing technique used to inject a brand or product into trending news or discussions. It is considered a powerful tool with the ability to provide high brand awareness and exposure if done correctly.

Social optimisation is the process of optimising your digital presence to make sure your business is represented in the most efficient and effective way across social media platforms. It uses techniques such as content curation, scheduling, analytics, and engagement technologies to ensure your brand is engaging with the right audience in the right way.

Social proof is the notion that if people see others engaging with something, or believing in something, then they are more likely to do it themselves. This is especially relevant when it comes to things such as products, services and opinions.

Social selling is a form of online marketing that utilises social media platforms, such as Twitter and Instagram, to engage with customers. By connecting with potential customers, sales team can provide advice, solutions, and products, as well as build longer-term relationships.

Social share is a type of marketing that leverages social networks to increase brand and product awareness. It is a simple and cost-effective way to reach out to more potential customers and generate leads.

Social signals are the public signals a company sends out in order to communicate with its customer base. They can be seen as a form of communication that combines traditional advertising, public relations, and public awareness.

Soft bounce is an email marketing term used to describe a scenario where an email message is sent out, but is not successfully delivered to the recipient's inbox. It is also known as a soft rejection or deferred email.

A Sound bite is a brief segment of audio or video content that can be used to capture the essence of a larger topic in a media format. It is typically used to seize the attention of viewers and listeners by providing a memorable moment or phrase that summarises a topic succinctly.

Source is a term which is used to describe how a product or service came to be, or how it is marketed or presented. It is also used to refer to how an individual's opinion or interest in a product or service has been established, or the methods used to build trust and loyalty from customers.

Spam is an unwelcome (infuriatingly-so) electronic communication, usually in the form of emails or advertising, that has been sent to a user without their consent.

Spam can take a variety of forms, including unsolicited emails, SMS messages, blog comments, and pop-up ads.

A Spider, also known as a web crawler, is a program designed to scour the web and collect data from websites in order to create an index of content. It is an automated tool that is used to reduce the time and cost of web based research by going from one website to another to scan, gather, and collect data.

Split testing (also known as A/B testing) is a popular and effective marketing technique used to test content and design changes, with the aim of increasing conversions and optimising the user experience. By comparing two versions of a web page or email, digital marketers can determine which works best in terms of visuals, wording, and call-to-action (CTA) buttons.

Sponsored links are a type of online advertisement used mainly by companies and organisations to promote their products and services. They typically appear as hyperlinks at the top or bottom of a web page, often in a separate box, and often distinguishable by a small text that says “sponsored” or “ad.

Sponsorship is the practice of providing financial or other support, typically to an event, organisation, or individual. It's an effective way for organisations to increase their visibility and reach a large target audience.

An SSL Certificate is a type of digital certificate used to create a secure connection between a client and server. It provides a layer of security by encrypting the data sent between them, and authenticating the identity of the server.

Sticker marketing is a relatively low-cost, creative way of raising public awareness of a product or brand, and it is often used within digital marketing strategies, but it can be used as stand-alone promotion too. Its main objective is to allow businesses to capture more attention from their target audience and acquire more brand exposure.

Storytelling is a powerful tool used by marketers to engage and captivate potential customers. It is the art of taking a brand message, or stories about a product or service, and crafting it into an emotionally and intellectually stimulating tale, which aims to capture the attention of the target audience.

Streaming media refers to a type of media content delivery that allows users to access real-time, continuous media such as video or audio. Instead of users downloading the content, it is played online from a specific source and watched or heard in real-time.

A Style Sheet is a document that provides the written foundation for the design of a website. It outlines the specifics of how web pages should be constructed and structured, covering everything from how contents are structured in order to ensure consistency, to what the website’s look and feel should be for users.

SWOT analysis is a strategic planning tool that businesses and entrepreneurs use to assess their internal strengths and weaknesses, as well as external opportunities and threats. It is a useful tool that can be used by both small and large businesses to gain insight into how their products, services, and operations stack up against the competition.

SXO, which stands for search experience optimization, is a relatively new approach to SEO that focuses on improving the overall user experience of a website, rather than just optimizing search engine rankings. It is an important part of an online marketing strategy, as it helps to ensure that users are satisfied with their experience on a website and are more likely to return and/or recommend the site.

Syndicated content is content that has been published and distributed across multiple platforms and websites. It is often used as a marketing strategy to reach a broader audience, promote brand recognition, and generate website traffic.