What does Google Maps mean in marketing terminology?

Google Maps

Google Maps is an online mapping service provided by Google. It offers street maps, satellite imagery, real-time traffic updates, route planning and public transport information, business listings and other location-based services. It is available on desktop browsers, mobile web browsers and via mobile apps.

Google Maps was launched in 2005 and has grown significantly in the last 15 years. It is the world's most popular mapping service and has become a fundamental part of everyday life for many people. It is used by billions of people around the world for navigation, local search and general research.

Google Maps offers a range of features and options for users. It has a search engine which can help users quickly find addresses, landmarks, businesses and other destinations. It also offers detailed location information with an interactive map, including roads and streets, topography, buildings and landforms. Users can also access real-time traffic updates which give them an overview of traffic flow in their area.

Google Maps also provides an amazing array of options for customising the user experience. The ‘My Maps’ feature allows users to create their own custom maps and save them for later use. Users can add points of interest, lines and shapes, as well as edit existing locations. They can also add photos, labels and descriptions to the map.

Become a Sales & Marketing Rainmaker

Learn valuable skills to win more customers, grow your business, and increase your profits.
The Rainmakers Club

Route planning is another useful feature of Google Maps. It allows users to search for specific routes and plan their journey, taking into account time, distance, and type of transport they wish to take. It also offers public transport information including schedules, routes, and fares. It also allows users to customise their route by adding or removing stops, swapping routes and changing their destination.

Google Maps offers business listings which give users detailed information about local businesses. It includes information such as opening times, contact details and reviews. It even provides directions for driving, walking or cycling to the business.

Google Maps also provides extensive services for businesses as well. Businesses can use the platform to create a business presence on Google Maps. They can add location information and details, photos and reviews, as well as manage their listing. Businesses can also track activity on their listing and use Google Ads to promote their business and reach out to new customers.

Google Maps is an indispensable tool for anyone looking for a comprehensive overview of their local area. It is a great tool for users looking to plan their journey, find local businesses or explore their local area. With its comprehensive features and options, Google Maps will continue to be a valuable resource for many time to come.