NAP, or Name, Address, Phone Number, is an acronym often used in online business listings, such as those found on Google, Facebook, Yelp, and other popular directories. It is used to show prospective customers the company's basic contact information, allowing them to quickly and easily call, email, or visit the business.
Native advertising is a form of marketing that uses content that is integrated within a particular platform or publisher to capture the attention of its audience. It is a relatively new way of connecting with potential customers that has been growing in popularity over the past decade.
Natural search is the process of optimising a website for the purpose of appearing in the organic search results of search engines such as Google. It is a form of search engine optimisation (SEO) that focusses on improving the organic search rankings of a website in an organic and natural way, instead of through paid advertising.
Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility. It is typically used when a website’s competitor hopes to sabotage their success in search engine rankings.
Networking groups are an effective way of developing and fostering professional relationships. They can be an excellent source of ongoing business opportunities, leads, and ideas, as well as a great way of keeping in touch with industry peers and staying up to date on the latest developments in your particular field.
A new-to-the-world product is a type of product that is completely new and revolutionary, designed either to significantly improve an existing product, or to offer an entirely new solution to a previously unsolved problem. This type of innovative product has the potential to be particularly successful, as it provides a unique opportunity to bring something brand new to the competitive marketplace.
A New visitor to a website can be described as an absolutely fresh website visitor - somebody who has never been on the website before. As any online business understands, new visitors to their website represent potential opportunities for conversion, whether that is sales, appointments, leads, or subscribing to a newsletter.
Newsjacking is a term typically used to refer to the practice of taking advantage of current news topics - or ‘newsjacking’ - to promote a brand or product. The concept first appeared in the marketing world in David Meerman Scott’s book, The New Rules of Marketing & PR, where he refers to it as the process of ‘infiltrating the news cycle with clever guerrilla marketing tactics that capitalize on current events’.
Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market. It is a process of targeting particular buyers who are more likely to be interested in a product due to their unique characteristics, needs or preferences.