N

NAP, or Name, Address, Phone Number, is an acronym often used in online business listings, such as those found on Google, Facebook, Yelp, and other popular directories. It is used to show prospective customers the company's basic contact information, allowing them to quickly and easily call, email, or visit the business.

Narrow and deep is a marketing approach that focuses on targeting a specific niche market in order to achieve more success. It allows businesses to identify and focus on a specific area, and it can be used to differentiate their offerings from those of their competitors.

Native advertising is a form of marketing that uses content that is integrated within a particular platform or publisher to capture the attention of its audience. It is a relatively new way of connecting with potential customers that has been growing in popularity over the past decade.

Natural search is the process of optimising a website for the purpose of appearing in the organic search results of search engines such as Google. It is a form of search engine optimisation (SEO) that focusses on improving the organic search rankings of a website in an organic and natural way, instead of through paid advertising.

Need profiling is a method used in marketing to gain insight into customer needs and preferences in order to develop products and services that meet those needs better. Need profiling can also be used for lead generation, segmentation, and campaign targeting.

Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility. It is typically used when a website’s competitor hopes to sabotage their success in search engine rankings.

Net promoter score (NPS) is a customer loyalty metric that measures customer satisfaction with a company’s products and services. It is not only a measure of customer loyalty, but also a measure of how likely customers are to recommend a company to others.

Netiquette, short for 'network etiquette', refers to etiquette guidelines for the internet. It's the way in which people communicate and behave across the internet, such as in emails, message boards, social networking sites and chatrooms.

Networking groups are an effective way of developing and fostering professional relationships. They can be an excellent source of ongoing business opportunities, leads, and ideas, as well as a great way of keeping in touch with industry peers and staying up to date on the latest developments in your particular field.

Neuromarketing is an emerging field of marketing psychology. It combines neuroscience and marketing in order to help better understand consumer behaviour and decision-making.

New media marketing is the use of digital and interactive technologies to market products and services to consumers. It involves related advertising and digital media, such as websites, online videos, online forums, and social media networks, to name a few.

New product development is a process used by businesses to identify, design, and create new products that could be sold to customers. It's a key part of any company's marketing and growth plans, as well as a critical step in the product life cycle.

A new-to-the-world product is a type of product that is completely new and revolutionary, designed either to significantly improve an existing product, or to offer an entirely new solution to a previously unsolved problem. This type of innovative product has the potential to be particularly successful, as it provides a unique opportunity to bring something brand new to the competitive marketplace.

A New visitor to a website can be described as an absolutely fresh website visitor - somebody who has never been on the website before. As any online business understands, new visitors to their website represent potential opportunities for conversion, whether that is sales, appointments, leads, or subscribing to a newsletter.

A News reader, also known as a news aggregator, is a software program which collects and displays news in a single user interface. It enables users to quickly and easily find the most recent news and content from a range of sources, including websites, blogs and RSS feeds.

A Newsgroup is an online space where users can gather and discuss various topics online. They differ from forums because they are often moderated and run by news servers and usually contain specific topic threads.

Newsjacking is a term typically used to refer to the practice of taking advantage of current news topics - or ‘newsjacking’ - to promote a brand or product. The concept first appeared in the marketing world in David Meerman Scott’s book, The New Rules of Marketing & PR, where he refers to it as the process of ‘infiltrating the news cycle with clever guerrilla marketing tactics that capitalize on current events’.

Newsletter marketing is a cost-effective form of marketing that allows companies to keep in touch with their customers and target audience. By sending out regular newsletters, a business can build relationships with readers and make sure that its message is regularly seen.

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market. It is a process of targeting particular buyers who are more likely to be interested in a product due to their unique characteristics, needs or preferences.

A NoFollow link is a type of link in website programming that tells search engines not to take the link into account when crawling or indexing the site. This type of link usually will not pass ‘link juice’ or authority from the referred page to the referring page.

NoIndex is a meta tag used in the HTML code of a website. It is used to instruct search engine robots not to index a page or the website in its entirety.

Notice board advertising is a form of marketing where commercial messages are placed on physical notice boards, generally in public areas. These boards serve to inform the public of upcoming events, services, products, and more.