Marketing Glossary


CRM stands for 'Customer Relationship Management' and it's all about building relationships with customers and keeping them engaged. It's one of the key strategies in marketing that enables businesses to understand their customers better and foster better communication with them.

The premise of CRM is to build relationships with customers and keep them coming back. It starts with understanding who the customer is, what they want, and what their experience with the business should be like. This understanding then helps businesses develop a personalised approach to engaging customers.

CRM also allows businesses to stay up to date with their customers and target them more effectively. By gathering powerful customer insights, marketers are able to create better campaigns that target customers in a more meaningful way. Analysing customer data helps businesses target customers with messages they'll respond to better.