About us

Welcome to our comprehensive marketing glossary! We are dedicated to providing you with a one-stop resource for all the marketing words, phrases, and acronyms you need to know.

Hi, I'm Chris Haycock, a marketing expert with over two decades of experience in planning, executing and measuring successful marketing campaigns. I saw the need for a comprehensive glossary that would make it easy for everyone to understand the complex language of marketing. After years of seeing confusion and misunderstanding among clients, colleagues, and students, I decided to create this website to help bridge the gap between marketing jargon and everyday language.

Over time, I've carefully curated a database of marketing terms, phrases, and acronyms, ensuring that every definition is clear, concise, and easy to understand. Whether you're a marketing professional, a business owner, a student, or just someone curious about the marketing industry, this website has got you covered.

I honestly believe that knowledge should be accessible to everyone, and that's why I've made this marketing glossary completely free to use. It's my goal to empower our users with the knowledge and confidence to navigate the marketing landscape with ease.

Thank you for choosing my website as your go-to resource for all things marketing. I'm excited to help you on your journey to becoming a marketing expert!

Chris Haycock

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Chris Haycock, Founder, Marketing Glossary