METRICS

Annual Recurring Revenue, also known as ARR, is a business metric used to measure a company's financial health and growth over a period of time. It is the total expected revenue that is expected to be generated from existing customers and services on a year-to-year basis.

BANT stands for Budget, Authority, Need and Timing. It is a key factor in any successful marketing or sales campaign, as it helps determine whether a person or organization is actually a potential customer, and if so, what type of marketing or sales approach would best be used to reach that customer.

Creating and managing a Marketing budget is an important aspect of planning any marketing campaign. It requires taking a close look at your company's resources and developing a well-thought-out structure for how you will use them to support your goals.

MRR, or 'Monthly Recurring Revenue', is a term used in marketing to refer to the regular income that is generated consistently over time. It is a measure of a company's long-term financial health and is used to evaluate how a product or service is performing in the market.

Pass on rate (POR) is a metric used to measure the effectiveness of a project or campaign. It is a measure of how successful campaigns are at influencing potential customers and achieving a desired outcome.

Profit is the result of successful pricing, sales, operations, and other activities within a business, and the financial results of your business activities. By understanding what constitutes a profit, businesses can achieve greater success and increase their overall value.

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does. This type of data provides insight into why people behave in a certain way, their preferences and opinions, and perceptions of specific topics or products.

Qualitative media effect is a term used in marketing to describe the impact of various forms of media (such as television, radio and print advertising, etc.) on consumers.

Quality assurance (QA) is the practice of implementing steps in a product’s development cycle to ensure that the final product is of high quality. It’s typically the responsibility of a quality assurance team and encompasses the various processes involved in creating a product.

Quality controls are an aspect of quality management which focuses on the monitoring and assessment of product or service quality throughout a business's various processes. Quality control is concerned with monitoring and maintaining the quality of finished products and service standards, in order to ensure that they meet customer needs and expectations.

Quality creep is a phenomenon in which customer expectations, quality standards, and product or service features tend to increase over time, either through the development of new products or services, or due to customer feedback or suggestions. This can be an issue for businesses, as it means they must continually work harder to ensure that their products and services meet customers' ever-growing expectations.

Quantitative data is information that is expressed in numerical terms and measured as a quantity. It is most commonly used in market research and provides a numerical representation of the characteristics, opinions and behaviours of customers.

Reach is a term used in marketing to refer to the size of the audience being exposed to an advertisement or other marketing message. It is generally measured by the number of people who are potentially exposed to the message.

Revenue share is a marketing technique that allows advertisers to generate revenue from sales made by using a particular affiliate. It works by the advertiser or product creator, also known as the vendor, offering a certain percentage of the total sale price to the affiliate for sending traffic or customers to their website.

Return On Investment, or ROI, is a key marketing metric used by businesses to measure the profitability of a given activity. ROI measures the performance of an investment against its cost, usually expressed as a percentage.

A Sales quota is a target number or goal set by a business for its sales team. It is a method used to motivate and measure performance for the team.

Sales target is an integral part of any marketing plan or strategy. It is the objective that a business sets out to achieve in regards to the desired level of sales.

Variable costs, also known as marginal costs, are those costs that rely heavily on the fluctuations in production and output. They do not remain constant and instead, the amount spent on them will constantly adjust with the change of production output.