Marketing Glossary


SEO stands for Search Engine Optimisation and it's a strategy used by marketers to help their websites rank higher in search engine results pages (SERPs).

This is done by optimising website content, page structure, page titles and meta descriptions, as well as off-page activities such as link building and social media engagement.

The main goal of SEO is to attract more organic search traffic to a website and ultimately convert more of that traffic into leads and customers.

SEO involves improving the website's visibility and authority, while increasing overall relevancy to the search topic. With proper SEO techniques applied, websites can rank higher and improve digital presence.