A Mail order brochure is a printed advertisement, usually in the form of a booklet, pamphlet, or leaflet, that marketers and businesses use as a tool to advertise their products and/or services. This brochure is typically mailed directly to potential customers, typically through a direct mail campaign.
Marketing is a broad term used to encompass the activities a company takes to generate awareness, interest, and ultimately, sales in their products or services. Often referred to as the '4 Ps of Marketing' - Product, Promotion, Price, and Placement - it is the process which drives customers (both existing and new) to purchase from a business.
Marketing assets are any pieces of content or materials that could be used to communicate a message to potential customers. They are an essential part of any successful marketing strategy, and can be applied to any type of marketing activity, from traditional advertising campaigns to digital marketing content.
Marketing automation is a term used to describe a range of tools available to businesses and organisations that can help to streamline and improve their marketing efforts. The aim of these tools is to provide marketers and business owners with a more efficient and data-driven approach to their campaigns and activities, allowing them to focus their time and resources on other critical areas of their business.
A Marketing Consultant is a professional with expertise in marketing, brand positioning and promotion, who is hired to provide advice and guidance to help businesses reach their target audience and achieve their marketing goals.In order to be a successful marketing consultant, you need to have a comprehensive understanding of how to strategize, execute, and measure the success of marketing campaigns.
A Marketing dashboard is a powerful report that is used to provide business owners with a clear overview of their company's marketing efforts. The dashboard presents data in an organised and visual way that allows marketers to analyse trends and accurately measure the success of their marketing activities.
A Marketing Director is a senior leadership role that is responsible for driving an organisations overall marketing strategy and initiatives. Their main job is to develop, execute and monitor the effectiveness of, marketing campaigns and programmes that bring in potential customers, increase brand awareness and help the organisation meet their overall business objectives.
A Marketing Executive is an individual responsible for developing, implementing, and monitoring marketing campaigns for a business or organisation. They also work closely with other departments, such as sales and operations, to ensure the company's overall strategy and marketing plan are successfully executed.
Marketing psychology is the study of how the mind processes information in order to influence and shape the decisions and choices we make in the commercial world. It combines psychological principles and marketing strategies to gain insight into how people think, act, and respond to marketing activities, allowing brands to more effectively target and influence their target customers and audiences.
Markets, or marketplaces, are the places that buyers and sellers come together to conduct transactions in goods, services or investments. They are the economic mechanism of balance and competition that allows the free exchange of goods and services, and the determining of prices in an efficient and fair way.
A Mashup is a term used to describe a combination of existing data and sources, to create a product that is greater than the sum of its parts. For example, a popular website might take content from several sites to create an amalgamation of resources that can be easily searched or presented in a single page.
Mass customisation is a marketing approach which seeks to tailor products to fit the unique needs and wants of individual customers. It is a type of personalisation in which standardised products, such as cars and clothes, are produced or modified for each customer based on their preferences.
A ‘Meme’ is a term that has been used in the marketing and advertising world for some time to refer to an idea, or a unit of cultural information, that is shared from person to person through communications media, such as the internet. Contrary to popular belief, the concept of memes did not originate on the internet, and can be traced back to evolutionary biologist Richard Dawkins who coined the term in 1976.
Meta Keywords are words or phrases used in the HTML code of a website to help describe the content of a website and tell search engines what the website is about. Meta keywords are an important part of SEO (Search Engine Optimisation) as they provide search engines with additional information about a website that can be used in their rankings.
Microblogging is a form of communications that uses a range of formats, such as text, photos, videos and audio clips, to quickly express ideas, thoughts and feelings in a very concise way. It is typically used on social media platforms, such as Twitter, and when compared to blogging, involves far less detail and is much faster to produce.
The Microsoft Search Alliance is a partnership between Microsoft Search Marketing (formerly Microsoft adCenter) and Yahoo! Search Marketing that allows businesses to manage their search engine advertising campaigns across multiple search engines. The Microsoft Search Alliance makes it easier and more efficient for businesses to reach potential customers on search engines like Bing, Yahoo!, and other Microsoft adCenter partners.
Middle of the funnel (MoFU) is a term used in digital marketing to refer to the steps taken in converting a customer from an inactive state – where they are not actively in contact or interested in a brand or its services or products – to a point where they start to actively consider working with the brand. MoFU is usually contrasted with top of the funnel (ToFU) and bottom of the funnel (BoFU) steps, which describe the very first interaction with a customer and the final steps of conversion, respectively.
Mobile marketing is defined as the process of promoting and marketing products or services through mobile digital media, such as cell phones, tablets, and other devices. The aim of mobile marketing is to reach potential customers and current users of products or services in an easy and cost-effective manner and at the appropriate time and place.
A money-back guarantee is a type of promise made between the buyer and seller that the buyer has the right to return a product or service for a full refund or exchange if it does not meet the agreed-upon quality or performance standards. Simply put, it is a commitment from the seller that the buyer won’t lose money or be left with an unsatisfactory product or service.
Multipurpose content is a type of content created with the intention of being used across different channels and platforms. It is often used to improve the customer experience and boost customer engagement, as it is an efficient way of sharing the same message in a way that is tailored to different customer segments and channels.
Mystery shopping is a research method that is used in the marketing psychology field to help companies measure the quality of customer service or the shopper experience. It involves sending ‘mystery shoppers’ or undercover test customers to observe and evaluate a business’ customer service, product availability, pricing and overall quality.