What does H1 tag mean in marketing terminology?

H1 tag

An H1 tag is an HTML (Hypertext Markup Language) element used to identify the title of a webpage in the code. It is the most prominent headline on a webpage and is usually larger than other text, making it stand out more than the other headlines on the page. An H1 tag is used to create clear structure and organisation to your webpage and makes it easier for search engines to identify the page’s content. An H1 tag is a valuable tool for search engine optimisation (SEO) and helps to ensure that a page is more visible to search engines.

The different HTML elements are often described as a hierarchy and the H1 tag is at the top of the hierarchy. As a result, it is seen as the most important element on a page and it should contain the primary subject of the page such as the title of an article or the main subject of the blog. Generally speaking, a website should contain no more than one H1 tag per page, as it reduces the impact of the overall message that is being communicated by the HTML elements on the page.

How to Use H1 Tags

Although H1 tags are generally used to identify the title of the webpage they can also be used to provide clarity to the primary topics on the page. For example, an article could have a primary heading such as “5 Benefits of Clean Eating” followed by five subsections that each addressed one of those benefits, with each of those subsections having an H1 tag.

H1 tags can also be used to break up paragraphs of text, giving a page more structure and making it more reader friendly. This can help you to break up content into sections rather than one large block of text, making it easier for people to skim read or search for particular information more easily.

The guidelines for using H1 tags vary from website to website, but in general the following should be taken into account:

• Ensure that your H1 tag reflects the content on the page;

• Use only one H1 tag on a page;

• Try to make your H1 tag as specific as possible;

Become a Sales & Marketing Rainmaker

Learn valuable skills to win more customers, grow your business, and increase your profits.
The Rainmakers Club

• Consider the user experience;

• Do not stuff keywords into your H1 tag;

• Try to make your H1 tag proportionate with the content;

• Do not try to use the same H1 tag multiple times on a website;

• Consider using multiple H1 tags when necessary.

When it comes to using multiple H1 tags on a page, the best practice is to avoid it, as it can make it difficult for search engines to interpret the page’s content. However, in some cases it may be necessary, such as when there are multiple sections of content all related to the same topic on the page. In such cases it is advisable to use different H1 tags for each topic so that search engines can more easily identify the content of the page.

Best Practices

When it comes to best practices for using H1 tags there are a few things to keep in mind. Firstly, the H1 tag should always reflect the content of the page, as this will help both search engines and users to understand what the page is about. Secondly, it is important to remember that the H1 tag should be used to break up large blocks of text, making it easier for users to find the information they are looking for. Thirdly, it is important to ensure that the H1 tag does not contain too many keywords, as this may reduce the impact of the tag and affect the overall SEO of the page. Finally, try to make sure that the size and font of the H1 tag is proportionate with the content of the page and does not eclipse the other elements of the page’s content.


In conclusion, an H1 tag is an important element of website development as it helps to create a structure and hierarchy to the page. It also helps search engines identify the primary topic of the webpage and is an important tool for SEO. When using an H1 tag it is important to adhere to guidelines and best practices such as ensuring the H1 tag reflects the content on the page, avoiding keyword stuffing, and making sure the font and size of the tag is proportionate with the content of the page.