P

Page exit ratio is a key metric used in digital marketing to measure how successful a website or page is in engaging users and retaining their interest. It measures the percentage of website visitors who leave the page without taking any action or going further into the website.

A Page title is the most important element of SEO (search engine optimization). It is a headline of sorts that not only tells visitors what is on the page, but also appears in search engine results.

Page views refers to the number of times a particular webpage has been viewed. It is a metric used to measure the effectiveness of internet marketing campaigns and the success of a website.

PageRank is an algorithm used by Google to measure the relevance of your website page in relation to other websites on the internet. It is a measure by which Google assesses its pages when deciding how to rank them in its search engine results pages (SERPs).

Paid inclusion is a form of online marketing where companies pay to have their website included in a search engine's results. This way, companies can get their website prominently placed in the search listings, which can drive more traffic and, consequently, more sales.

Paid search, also known as pay-per-click (PPC) advertising, is a business model where an advertiser pays a fee every time a user clicks on their ad. It's become a popular method for businesses to acquire short-term traffic and leads.

Pain points are areas within a customer’s life that create distress or need some form of improvement. They are identified through customer surveys, focus groups, and market research.

The Panda algorithm is the name given to one of Google’s major algorithms which was initially released in 2011. It plays a significant role in helping to decide the rankings of websites on Google’s SERPs (search engine results pages).

Party plan is an effective and engaging sales model that uses interpersonal relationships to create an enjoyable buying experience. This model of marketing typically involves hosting or attending parties at which products and services are promoted in an entertaining environment.

Pass on rate (POR) is a metric used to measure the effectiveness of a project or campaign. It is a measure of how successful campaigns are at influencing potential customers and achieving a desired outcome.

A Private Blog Network (PBN) is a collection of websites that are owned and controlled by the same person or entity. These websites generally have similar domain names, design, format, and content, and are interlinked with each other to form an interconnected digital web.

PDF stands for Portable Document Format, and it is one of the most popular document formats available today, used in almost every industry. PDFs allow users to create, edit, view, and store content of any kind for almost any purpose.

A Permalink, or permanent link, is a URL that is used to directly link to a specific page or post on a website or blog. It can be used to share links with others or to reference content that readers have seen previously.

Permission marketing is a type of marketing approach in which customers give their express consent for a company to market their products or services to them. This consent is typically given in a variety of ways such as through a customer signing up for email newsletters or providing personal information in a store in exchange for discounts.

A customer Persona is a semi-fictional representation of your ideal customer. It serves as a tool to help your business understand who they are selling to and how best to market to them.

Personalisation is a cornerstone of modern marketing. By personalising specific aspects of your marketing, you can engage your customers on a deeper level, building loyalty and boosting customer satisfaction.

Phishing is a type of cybercrime that involves social engineering techniques to manipulate unsuspecting victims into providing confidential or financial information. It usually takes place through email, text messages, or other messaging applications.

Pinterest is an online social media platform that allows users to share images and videos as 'Pins'. It was created in March 2010, and although it was initially targeted at women and fashion, it has since broadened its scope significantly, reaching a wide range of different users and topics.

A Pitch is an essential component of public relations, and refers to the process of presenting an idea to the media in order to gain coverage and improve an organization’s image. A good pitch should be persuasive and compelling to grab the attention of the media and get them interested in the story.

Plagiarism is the practice of taking someone else’s work (or ideas) and claiming it as your own. This can either be intentional - where you knowingly pass off someone else’s work as your own - or unintentional - where you mistakenly pass off someone else’s work as your own.

Podcasting is one of the latest and most popular forms of media with the ability to reach an ever-growing audience. In general, a podcast is a series of audio-based episodes, given out either as a download or stream, which you can listen to on your computer, mobile device, or over the internet.

A Point of sale display (POS display) is a marketing tool used to draw attention to a particular product or offer at a store checkout. It can be used to increase a product’s visibility, entice customers, and ultimately increase sales.

A pop-up store is an innovative way to market and promote a business or brand. It is essentially a temporary store that features products or services in a physical location, often for a limited period of time.

POS kiosk stands for Point of Sale Kiosk. It is a computerised terminal that enables customers to make transactions and purchases without the assistance of a cashier.

Positioning is the process of positioning a brand or product within the minds of a customer or target audience. It is a form of strategic marketing that looks at how a product, service or brand is perceived by customers, and then works to make sure that this perception is one that aligns with the company’s goals and objectives.

Poster advertising is a marketing tool which can be used to get your message across to a potential customer quickly and effectively. It can be used to promote a product, an event, or a company.

PPC stands for Pay Per Click, and it is an online advertising model which advertisers use to generate traffic to their websites. PPC campaigns are a great way to bring visitors who are looking for what you are offering and with an ability to target specific audiences.

A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales. It involves using communication tools to get a message across to potential customers, such as press releases, blogs, and social media posts.

The Pratfall effect is a behavioural phenomenon which suggests that demonstrating a weakness can actually endear someone to you in the eyes of others. It has been widely documented in marketing psychology and suggests that a small mistake or shortcoming makes someone more appealing and well liked by people around them.

A Press Kit is a collection of documents and materials which provide an overview of a company, organization, individual, or special event, and is utilized to provide information to the press and media. The press kit is designed to provide relevant information about the subject quickly and efficiently and is often used to announce the launch of a new product, to announce a special event, or to showcase an individual or company publicly.

A Press release is a written document that informs the general public, members of the media, and potential customers about a new product, event, initiative, or other development from a company or organization. It is essentially a statement from a company or organization put out in the public sphere, typically via major news outlets, to create awareness of and interest in that particular topic.

Price is a vital part of any product and service, and plays a key role in customer decisions. It does not always have to be the same from one customer to another - in fact, even if the same product is being sold, customer demand and preferences may cause business owners to vary the prices they charge.

Priming is a sub-field of psychology that explores how exposure to events and behaviours can influence later behaviour. It is based on the idea that when a person is exposed to stimuli that activates a certain response in the mind, they are more prone to exhibit the same behaviour in the future.

A Privacy Policy is a document which outlines a company’s commitment to users, visitors and customers with regard to the collection and use of their personal data. It also explains the type of data that is collected, as well as how that data is used and stored.

Product bundling is the practice of combining multiple products or services into a single package, priced as one. It’s often used to encourage loyalty and drive sales.

Product placement is a marketing technique used by brands to promote a product or service through featuring them in media such as television, film, radio, or even video games. The purpose of product placement is to draw attention to a particular brand or product, to increase its visibility, and ultimately to persuade consumers to buy the product.

Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales. Sample marketing is a cost-effective way of advertising an item, and can be an effective way of engaging potential customers.

Products are items or services that the company makes or provides that meet the expectations and needs of their customers. They can range from tangible items such as clothes, furniture, and electronics, to intangible items such as professional services and holiday packages.

Profit margin is one of the most important aspects of running a business. It is a measure of the amount of money your business makes compared to the amount of money it spends on running its activities.

Profit is the result of successful pricing, sales, operations, and other activities within a business, and the financial results of your business activities. By understanding what constitutes a profit, businesses can achieve greater success and increase their overall value.

Programmatic advertising is an automated form of online advertising which uses sophisticated technology to streamline and improve the effectiveness of the process. It is quickly becoming the industry standard among marketers, as it allows them to target their audience more accurately and efficiently than ever before.

Promoted content is the term used to describe content that has been placed in a prominent position on media platforms, such as search engine results, websites, and social media, for the purpose of increasing visibility and gaining more attention than regular content. It is typically created by a marketer or a digital marketing agency with the purpose of achieving a specific campaign or marketing goal.

Promotion is the process of raising public awareness of a product, service, or event. It is an essential component of any successful marketing campaign, as it helps to capture a potential customer’s attention and encourages them to take action in favour of a particular brand.

Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea. It is an effective way to get the message out and increase brand recognition and loyalty.

Promotional teams are groups of people whose goal it is to generate attention for a brand, product, or idea. The team will work together to create an effective, unified message that is designed to engage the target audience, and to drum up support for a given product or concept.

A Prospect is a person who is likely to be interested in buying a product or service that a business has to offer. It is an individual or organization considered to have a certain level of potential as a buyer, based on their demographics and/or other characteristics.

A Prospect data list is a list of customer information that's used by businesses and organisations as part of their marketing, sales and lead generation efforts. It’s a compilation of key data points, such as customer demographics and contact details, that's used to identify potential customers and expand product and services into new markets.

Prospecting is the process of targetting potential customers and identifying the most promising among them to pursue as leads or potential sales opportunities. Prospecting is a critical part of any sales process, as it sets the foundation for effective selling and helps businesses identify the most viable targets for their products or services.

Public Affairs is the practice of communicating information about an organisation to the public and media. It is both a process and an outcome of long-term activities, which involve engaging with a variety of stakeholders and managing messaging to key audiences.

Publicity is a vital component of public relations and an essential element of any successful PR strategy. Publicity involves creating and harnessing interest and awareness in a brand, product, service, or event by leveraging the media to deliver messages about it.

A Publicity stunt is an unconventional marketing tactic used to draw attention to a product, service, or cause. It is typically carried out in front of the media and involves some type of spectacle or event.

The Pygmalion effect is a phenomenon which refers to the idea that the higher expectations one has of someone, the better the person performs. This effect typically goes beyond simple self-fulfilling prophecies, and is thought to be a result of the particular behaviours and expectations that are associated with higher expectations.