Permission marketing is a type of marketing approach in which customers give their express consent for a company to market their products or services to them. This consent is typically given in a variety of ways such as through a customer signing up for email newsletters or providing personal information in a store in exchange for discounts.
Pinterest is an online social media platform that allows users to share images and videos as 'Pins'. It was created in March 2010, and although it was initially targeted at women and fashion, it has since broadened its scope significantly, reaching a wide range of different users and topics.
A Pitch is an essential component of public relations, and refers to the process of presenting an idea to the media in order to gain coverage and improve an organization’s image. A good pitch should be persuasive and compelling to grab the attention of the media and get them interested in the story.
Podcasting is one of the latest and most popular forms of media with the ability to reach an ever-growing audience. In general, a podcast is a series of audio-based episodes, given out either as a download or stream, which you can listen to on your computer, mobile device, or over the internet.
Positioning is the process of positioning a brand or product within the minds of a customer or target audience. It is a form of strategic marketing that looks at how a product, service or brand is perceived by customers, and then works to make sure that this perception is one that aligns with the company’s goals and objectives.
A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales. It involves using communication tools to get a message across to potential customers, such as press releases, blogs, and social media posts.
The Pratfall effect is a behavioural phenomenon which suggests that demonstrating a weakness can actually endear someone to you in the eyes of others. It has been widely documented in marketing psychology and suggests that a small mistake or shortcoming makes someone more appealing and well liked by people around them.
A Press Kit is a collection of documents and materials which provide an overview of a company, organization, individual, or special event, and is utilized to provide information to the press and media. The press kit is designed to provide relevant information about the subject quickly and efficiently and is often used to announce the launch of a new product, to announce a special event, or to showcase an individual or company publicly.
A Press release is a written document that informs the general public, members of the media, and potential customers about a new product, event, initiative, or other development from a company or organization. It is essentially a statement from a company or organization put out in the public sphere, typically via major news outlets, to create awareness of and interest in that particular topic.
Price is a vital part of any product and service, and plays a key role in customer decisions. It does not always have to be the same from one customer to another - in fact, even if the same product is being sold, customer demand and preferences may cause business owners to vary the prices they charge.
Priming is a sub-field of psychology that explores how exposure to events and behaviours can influence later behaviour. It is based on the idea that when a person is exposed to stimuli that activates a certain response in the mind, they are more prone to exhibit the same behaviour in the future.
Product placement is a marketing technique used by brands to promote a product or service through featuring them in media such as television, film, radio, or even video games. The purpose of product placement is to draw attention to a particular brand or product, to increase its visibility, and ultimately to persuade consumers to buy the product.
Programmatic advertising is an automated form of online advertising which uses sophisticated technology to streamline and improve the effectiveness of the process. It is quickly becoming the industry standard among marketers, as it allows them to target their audience more accurately and efficiently than ever before.
Promoted content is the term used to describe content that has been placed in a prominent position on media platforms, such as search engine results, websites, and social media, for the purpose of increasing visibility and gaining more attention than regular content. It is typically created by a marketer or a digital marketing agency with the purpose of achieving a specific campaign or marketing goal.
A Prospect data list is a list of customer information that's used by businesses and organisations as part of their marketing, sales and lead generation efforts. It’s a compilation of key data points, such as customer demographics and contact details, that's used to identify potential customers and expand product and services into new markets.
Prospecting is the process of targetting potential customers and identifying the most promising among them to pursue as leads or potential sales opportunities. Prospecting is a critical part of any sales process, as it sets the foundation for effective selling and helps businesses identify the most viable targets for their products or services.
The Pygmalion effect is a phenomenon which refers to the idea that the higher expectations one has of someone, the better the person performs. This effect typically goes beyond simple self-fulfilling prophecies, and is thought to be a result of the particular behaviours and expectations that are associated with higher expectations.