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Offers refer to a product or service promotion used by businesses to generate interest in their products or services, usually through enticing incentives or discounts. When creating an offer, there are a number of general guidelines and best practices that should be followed, in order to ensure successful marketing campaigns.

Omnichannel is an approach to customer experience that takes into account all the different channels and mediums customers use to interact with your business. It’s designed to provide a seamless customer experience across every device and medium, from your website to your brick-and-mortar store and everything in-between.

An On-hold message is a type of audio message that is broadcast to callers when they are placed on hold by a call centre or business. It is designed to keep the customer informed and entertained while the representative is handling their call.

On-page SEO (Search Engine Optimisation) is the practice of optimising a website’s content, structure, and code to make it as search engine-friendly as possible. The aim of on-page SEO is to ensure all content is properly placed, indexed and ranked accurately.

An Online press release is an effective tool for getting attention for your business, organisation, or event on the internet. It is an easy way to reach out to potential customers, partners, and influencers about news and developments within your organisation.

An Online press room, sometimes called a virtual press room or media room, is a section of a company’s website where journalists, influencers and members of the public can find information about the company and its products. Generally speaking, an online press room is designed to make it easier for journalists, influencers, and industry commentators to access the latest information about the company.

Online reputation management (ORM) is the practice of strategically crafting, building and maintaining a positive online reputation for a company, individual, product, or brand. In the digital age, where information can spread at lightning speed and literally be seen around the world within seconds, an online reputation can make or break a business’s success.

Open Graph is an important part of modern digital marketing as it helps to increase user engagement and brand visibility. It is an initiative of social media giant Facebook and is a part of their larger platform allowing sites and apps to easily integrate with the Facebook platform.

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention. It is expressed as a percentage and is calculated by dividing the number of emails that were opened by the total number of emails sent.

Open source refers to software that is made available to anyone, for free, and where the source code is available for others to view, modify, and improve upon. Open source software is often seen as being more secure, stable, and cost-effective than proprietary software, as well as being relatively easy to use.

OpenSearch is an open standard for search engine web APIs. It was developed to give users more control over their own Internet searches by allowing web developers to easily create custom web-based search engines hosted on their own websites.

Opt-in is a marketing strategy that allows businesses to save time, effort and increase revenue by creating more efficient, targeted campaigns that customers can opt-in to receive. This is achieved by asking if customers would like to consent to receive tailored emails, SMSs, targeted marketing offers and other related content.

Opt-Out is a term used in the world of marketing to describe the process by which an individual can indicate that they do not want to receive further communications from a specific organisation. The aim of opt-out marketing is to ensure that people do not receive unwanted communications from companies and to ensure that their contact details are only used for legitimate purposes.

Organic search is the process of finding information on internet-based search engines such as Google or Bing, without relying on any paid marketing tactics such as deep links, targeted ads, or sponsored results. Organic searches are conducted by web users when they type a question or phrase into a search engine and view the resulting web pages, links, and websites that make up the results.

Original referrer is a marketing term which describes the source of the original visit to a website. This can be used to measure website performance and marketing effectiveness for businesses.

Outbound links in marketing are links that you include on your web pages and other digital platforms that direct your audience to other websites. They are often referred to as external links or external hyperlinks and are a key component of SEO - or search engine optimization.

Outdoor advertising is one of the oldest forms of advertising and it is an effective way to reach certain audiences. Outdoor advertising includes billboards, signs, shelters, kiosks and other forms of outdoor display.

Outreach is an important concept in the world of marketing. It is the process of an organization actively seeking out potential customers or partners in order to inform them about their products and services, acquire new customers or partners, generate sales, and ultimately increase overall success.

Owned media is a term used in marketing that refers to the channels in which a company has direct control. This covers electronic media such as websites, blogs, and social media sites, as well as physical media like product packaging, store signage, and company-produced publications.