Marketing Glossary


Email marketing is a type of digital marketing that involves sending promotional emails to potential customers.

It can be used to let customers know about special offers, discounts, new products, as well as build relationships with customers. With email marketing, a company will create an email that contains the advertising or content and then send it out to a list of email addresses of customers and potential customers.

Emails are usually tracked to ascertain how successful the campaign was, such as how many people opened the email, clicked on any links and interacted with the content.

Email marketing is a highly effective way for companies to stay in contact with their customers, as well as advertise products and services to customers and prospects.