F

Facebook is one of the biggest and most popular social networking sites, with around 2.4 billion active users across the world.

Facebook Ads Manager is a powerful set of tools that allows businesses to create, manage, analyse and optimise their Facebook campaigns. It is available both on the Facebook Ads website and as part of the Facebook Ads Manager mobile app.

Facebook Business Manager is a free online tool provided by Facebook that helps to manage ad accounts, pages and other business assets across multiple platforms. It also allows for efficient collaboration between different tools, partners and employees, giving businesses the ability to streamline the way they advertise and manage their operations on Facebook and Instagram.

A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform. With billions of active users every month, it’s quickly become one of the best places to reach out to and engage with potential customers and to promote your brand.

Facebook marketing is an effective way for businesses and organisations to reach their target markets, grow their online presence and improve their online visibility. It is a fast and cost-effective way to reach potential customers and to promote your business and your brand.

FAQ stands for frequently asked questions, which are a set of commonly asked questions, and answers, provided in a concise and easy-to-understand format. They are used to provide customers with information about a product or service, and to help customers quickly find the answers they need.

A Featured Snippet (sometimes called a “position 0 snippet”) is a special type of snippet that appears in the search engine results when a user searches for something specific. This type of snippet is most often made up of a few lines of text, but might also include images, videos and other types of media.

Flat rate is a pricing model that allows customers to purchase services and/or products at a fixed cost, regardless of the size or quantity. This price structure means that buyers know exactly how much they'll be paying for a given product or service, rather than paying by the hour or the unit.

Flyer distribution is an effective form of marketing that involves designing and printing flyers, and then physically distributing them in target areas. It can be used to promote a business, event, product, or service, and can be an extremely cost-effective way to reach a large number of people.

A Focus group is an important tool for marketers, who use the information gathered from focus groups to inform marketing strategies, product development, and other crucial elements of their work. Focus groups involve bringing a small number of participants together (typically between 8-12 people) to discuss a specific product or service – either one already available to the public, or one in development.

A Franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol. A franchisor grants a licence to the franchisee (the operator) to operate a business that uses the franchisor’s product or service, business model, trademark and other commercial symbols.

Freelance writers are individuals who work independently, offering their writing services to companies and individuals who need content written on a contract basis. Freelance writers are in high demand due to the expansion in digital marketing, advertising, and e-commerce.

A Frequency cap is an important tool that marketers use in order to prevent overexposure of their promotional materials, such as pay-per-click (PPC) ads, to the same users. It helps enhance and customize customer experience, as well as maintain brand loyalty.

Google Freshness algorithm refers to the process by which Google search results are ordered by how relevant they are in relation to the search query. This process takes into account content that is recent and timely, allowing users to find the most up-to-date information on the web.

A marketing Funnel is a system used by marketers and businesses to guide potential customers from the top of the funnel (awareness) to the bottom of the funnel (conversion). It is an efficient way to graphically represent the path a customer takes from initial contact to final purchase.