What does Google My Business mean in marketing terminology?

Google My Business

Google My Business is Google’s free tool which allows businesses to manage their presence across Google services, including Google Search and Maps. This handy piece of technology allows businesses to take control of the way they appear on Google, as well as allowing them to reach customers in their local area.

The first step to using Google My Business is to create an account. To do this, you’ll need to head to the Google My Business website and click on the sign-up button. You’ll then need to enter some basic details about yourself, such as your name, business name, and contact email address. Once you’ve done this, you’ll be asked to confirm a few more details, such as your location.

The next step is to set up a profile for your business. This is where you’ll provide information about your business, including its physical address, opening hours, contact number, website URL, and any other important information. It’s also important to provide a good quality profile image, as this is what customers will see when they view your business on Google Maps and Google Search.

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Once you’ve filled out all of these details, the next step is to set up your Google My Business listing. This is a separate page where businesses can provide additional information, such as photos and reviews, as well as managing their reviews, which are key to getting customers to visit your store or website.

When setting up your Google My Business listing, it’s important to ensure that your business is listed in the correct category so that customers can find you easily. It’s also important to provide accurate and up-to-date information, as this will ensure that customers are able to find the information that they need and that they don’t miss out on any updates.

Businesses should take the time to actively monitor their Google My Business listings, responding to customer reviews and enquiries in a timely and professional manner. This will help to maintain a positive reputation and ensure that customers have the best possible experience when they visit your business. Additionally, businesses should always make sure that they are up to date with any changes or updates happening to their Google My Business listings, as this can have a direct impact on how customers engage with them.