Marketing Glossary


Content marketing is a form of marketing which involves creating and sharing content (such as articles, videos, podcasts and social media posts) with the aim of entertaining, informing and educating an audience.

This content is customised to suit the audience and to achieve a particular marketing objective such as attracting new customers, building brand awareness or generating leads. Content marketing gives businesses an opportunity to showcase their knowledge and expertise, as well as build a meaningful relationship with customers by providing helpful information that engages and entertains.

The goal of content marketing is ultimately to raise brand awareness, create trust and drive sales.