Q

The Q-sort technique is a powerful and essential marketing research tool. It is used to quickly and accurately identify key elements or attributes among a large set of data or opinions.

Q&A stands for “questions and answers” and is simply a format where a question is asked and an answer is provided by an informed expert or opinion lead. In this format, the expert is able to provide immediate feedback and answers in a cohesive form.

A QR Code, or a ‘Quick Response Code’, is a two-dimensional barcode which stores a variety of data, such as text, numbers, URLs, and other types of information, and which can be read by a mobile device by taking a picture of it. It has been designed to allow companies and organisations to quickly and easily share or exchange information, such as a website or contact details, with users.

A Qualified lead is a person or organisation who has met a certain criteria or shown certain behaviours that make them a potential customer. In marketing, qualified leads are generally considered to be the most valuable prospects that companies have, as they are closer to being customers than those at the top of the marketing and sales funnel.

Qualified traffic refers to the visitors to a website that are targeted and likely to convert into leads or sales. This type of traffic is typically obtained through digital marketing, such as search engine optimisation (SEO), pay-per-click (PPC) ads, display advertising and other forms of digital marketing.

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does. This type of data provides insight into why people behave in a certain way, their preferences and opinions, and perceptions of specific topics or products.

Qualitative forecasting is a forecasting technique used by businesses when attempting to understand future market trends. It is a subjective, non-numerical method of forecasting, based on expert opinion and qualitative data, rather than quantitative data.

Qualitative media effect is a term used in marketing to describe the impact of various forms of media (such as television, radio and print advertising, etc.) on consumers.

Quality assurance (QA) is the practice of implementing steps in a product’s development cycle to ensure that the final product is of high quality. It’s typically the responsibility of a quality assurance team and encompasses the various processes involved in creating a product.

Quality controls are an aspect of quality management which focuses on the monitoring and assessment of product or service quality throughout a business's various processes. Quality control is concerned with monitoring and maintaining the quality of finished products and service standards, in order to ensure that they meet customer needs and expectations.

Quality creep is a phenomenon in which customer expectations, quality standards, and product or service features tend to increase over time, either through the development of new products or services, or due to customer feedback or suggestions. This can be an issue for businesses, as it means they must continually work harder to ensure that their products and services meet customers' ever-growing expectations.

Quality Score is a metric used to measure the quality of an advertisement on Google Ads. It is a numerical grade from one to ten assigned to an advertisement based its overall relevance to user queries and the quality of its landing page.

Quantitative data is information that is expressed in numerical terms and measured as a quantity. It is most commonly used in market research and provides a numerical representation of the characteristics, opinions and behaviours of customers.