A QR Code, or a ‘Quick Response Code’, is a two-dimensional barcode which stores a variety of data, such as text, numbers, URLs, and other types of information, and which can be read by a mobile device by taking a picture of it. It has been designed to allow companies and organisations to quickly and easily share or exchange information, such as a website or contact details, with users.
A Qualified lead is a person or organisation who has met a certain criteria or shown certain behaviours that make them a potential customer. In marketing, qualified leads are generally considered to be the most valuable prospects that companies have, as they are closer to being customers than those at the top of the marketing and sales funnel.
Qualified traffic refers to the visitors to a website that are targeted and likely to convert into leads or sales. This type of traffic is typically obtained through digital marketing, such as search engine optimisation (SEO), pay-per-click (PPC) ads, display advertising and other forms of digital marketing.
Quality controls are an aspect of quality management which focuses on the monitoring and assessment of product or service quality throughout a business's various processes. Quality control is concerned with monitoring and maintaining the quality of finished products and service standards, in order to ensure that they meet customer needs and expectations.
Quality creep is a phenomenon in which customer expectations, quality standards, and product or service features tend to increase over time, either through the development of new products or services, or due to customer feedback or suggestions. This can be an issue for businesses, as it means they must continually work harder to ensure that their products and services meet customers' ever-growing expectations.