PRICING

BOGOF stands for Buy One, Get One Free and is a type of marketing strategy used by retailers to encourage customers to purchase from them. It is based on the premise of customers receiving a free item when they purchase one.

Cost plus pricing is a pricing strategy used by businesses when they are looking to determine the price point of their product or service. This method takes into account all costs related to the production and sale of the product or service, as well as a mark-up to ensure the company’s desired profit margin.

Flat rate is a pricing model that allows customers to purchase services and/or products at a fixed cost, regardless of the size or quantity. This price structure means that buyers know exactly how much they'll be paying for a given product or service, rather than paying by the hour or the unit.

Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share. Put simply, it is a method of pricing that is set at a level so high that it’s unattractive to potential competitors.

A Loss leader is a marketing tactic used by retailers to attract customers to their store and/or website as well as to promote a product. It refers to a product that is sold below the normal retail price, and therefore the retailer incurs a loss on that goods.

Offers refer to a product or service promotion used by businesses to generate interest in their products or services, usually through enticing incentives or discounts. When creating an offer, there are a number of general guidelines and best practices that should be followed, in order to ensure successful marketing campaigns.

Price is a vital part of any product and service, and plays a key role in customer decisions. It does not always have to be the same from one customer to another - in fact, even if the same product is being sold, customer demand and preferences may cause business owners to vary the prices they charge.

Product bundling is the practice of combining multiple products or services into a single package, priced as one. It’s often used to encourage loyalty and drive sales.

Profit margin is one of the most important aspects of running a business. It is a measure of the amount of money your business makes compared to the amount of money it spends on running its activities.

Unbundling is a marketing term used to describe the process of separating products, services and their associated costs before they are marketed and sold. Put simply, it is a way of breaking down a product or service into its component parts, so that customers can pick and choose which elements they want to buy and how much they are willing to spend on each one.

Unit cost is an important measure used in various areas of business and can be referred to as cost per unit or average cost. It provides a way of comparing products or services and understanding the overall expense that needs to be taken into account when making purchase decisions.

Unit margin is an important concept in marketing that helps a business to understand the profitability of a product and to monitor and adjust the cost of the product to determine its true return. Unit margin is a measure of profitability that takes into account both the cost of producing the product and the revenue generated by selling it.

Unit market share is a measure of the amount of total sales of a given product, brand, or service relative to the total sales of all competing products, brands, or services in the same market. It is typically expressed as a percentage and is calculated by dividing the sales volume of an individual product or service by the total sales of all products and services in the same market.