Marketing Glossary


Pricing in marketing is the set of strategies and tactics used to determine the price of a product or service.

Through pricing, companies can influence the public's perception of their offerings and make them stand out from the competition. Pricing also reflects the value of a product or service and helps inform potential customers about the level of quality they can expect.

Companies might use a variety of pricing strategies to ensure that their products or services are seen as desirable and are selling at the desired rate. These strategies often involve adjusting prices to meet the changing needs of customers or to reflect changing market conditions.

Companies also have to factor in their own costs, which can range from manufacturing and overhead costs to freight, taxes, and shipping. Proper pricing is an important part of any company's overall marketing strategy, and it can make the difference between a successful product launch and a failed one.