The World Wide Web Consortium, or W3C, is a well-respected and widely-used organisation dedicated to the development of standards, tools, and guidelines for the continual advancement of content and services accessible through the World Wide Web. Established in 1994 by Tim Berners-Lee, the man widely-recognised as the founder of the internet, the W3C sets standards, outlines best practices, and provides the resources needed to ensure the highest possible quality in online content and services.
Web analytics is the process of analyzing and understanding how people interact with webpages, websites, and other web-based resources. It is the practice of making sense of all the data that is collected on any online asset, and then using that data to make decisions and optimize the performance of a website.
Web presence is a term used to describe an internet-based presence of an organisation or individual.It encompasses all of the ways that a business or individual can have an online presence, including websites, social media accounts, online listings, email campaigns, and other digital assets.
A Webinar is a type of online seminar, an engaging live video conference that connects multiple people located in different physical locations. The primary purpose of a webinar is to facilitate educational activities, such as lectures, seminars, discussion groups, or presentations, over the internet.
Website Analytics can be defined as the analysis, measurement, and interpretation of quantitative data regarding visitors to a website. It is a key tool that provides insight into website performance, user experience, and more generally, the effectiveness of a website’s marketing and communication efforts.
A ‘Website Copyright Notice’ is a statement which appears on a website's homepage, footer, or a separate legal page. It informs website visitors and users of the copyright owner's rights regarding the website's text, design, images, audio and video content, and other intellectual property.
A Website penalty, also known as Search Engine Optimisation (SEO) penalty, is a key topic of discussion when it comes to website optimisation and ranking strategies in the eyes of search engine providers. The general objective of website owners and marketers today is to ensure that their websites appear higher on the list of Search Engine Results Pages (SERPs) and so remain at the top of their consumers’ minds.
A Website popup, also known as a pop-up message, is a computer window that appears unexpectedly and without the user’s consent on a computer or mobile screen. They are commonly used by websites to display messages, advertisements, or promotions, with the intention of providing users with more information or offer special deals which the user can engage with.
Weighted pipeline in marketing is a technique used to measure a team’s performance in terms of activity and sales. This technique combines the overall performance of a sales team and its individual members with an understanding of the number of sales opportunities — also known as the 'pipeline' — by weighing them according to their value, likely success, and probability of closing.
Word-of-Mouth (WOM) marketing is a powerful tool for businesses of all sizes because it allows you to reach people through the personal experiences and conversations of your customers. WOM marketing uses the power of social networks and other channels to increase brand awareness and drive demand for your product or service.