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The World Wide Web Consortium, or W3C, is a well-respected and widely-used organisation dedicated to the development of standards, tools, and guidelines for the continual advancement of content and services accessible through the World Wide Web. Established in 1994 by Tim Berners-Lee, the man widely-recognised as the founder of the internet, the W3C sets standards, outlines best practices, and provides the resources needed to ensure the highest possible quality in online content and services.

Web 2.0 is a term used to refer to the way in which the internet has evolved over time.

Web analytics is the process of analyzing and understanding how people interact with webpages, websites, and other web-based resources. It is the practice of making sense of all the data that is collected on any online asset, and then using that data to make decisions and optimize the performance of a website.

A Web application, or Web app, is a software program designed to run within a web browser. It’s different from a website in that a web application typically involves a user performing an action or task, rather than just reading information for the web page.

Web design is the entire process of creating and organising sites on the internet which can be accessed by users via a web browser. This includes all aspects of the site, both on the surface and behind the scenes.

Web presence is a term used to describe an internet-based presence of an organisation or individual.It encompasses all of the ways that a business or individual can have an online presence, including websites, social media accounts, online listings, email campaigns, and other digital assets.

A Webinar is a type of online seminar, an engaging live video conference that connects multiple people located in different physical locations. The primary purpose of a webinar is to facilitate educational activities, such as lectures, seminars, discussion groups, or presentations, over the internet.

A Website is a collection of webpages, often referred to as an online store but more accurately described as an online presence. It consists of multiple webpages that are connected and related to one another, generally with a common navigational framework.

Website Analytics can be defined as the analysis, measurement, and interpretation of quantitative data regarding visitors to a website. It is a key tool that provides insight into website performance, user experience, and more generally, the effectiveness of a website’s marketing and communication efforts.

A ‘Website Copyright Notice’ is a statement which appears on a website's homepage, footer, or a separate legal page. It informs website visitors and users of the copyright owner's rights regarding the website's text, design, images, audio and video content, and other intellectual property.

Website curation is the process of tracking, collecting and displaying content from a variety of online sources that are relevant to a specific topic or theme. This content can be presented in multiple formats such as text, images, video, or audio.

A Website hit is a measure of traffic to a website, often used to estimate the total number of visitors to a website in a given period. It is one of the most basic metrics used when assessing the popularity of a website, and it is generally the first indicator used to gauge performance.

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible. It allows website visitors to easily access the information they want quickly, helping to create a positive user experience.

A Website penalty, also known as Search Engine Optimisation (SEO) penalty, is a key topic of discussion when it comes to website optimisation and ranking strategies in the eyes of search engine providers. The general objective of website owners and marketers today is to ensure that their websites appear higher on the list of Search Engine Results Pages (SERPs) and so remain at the top of their consumers’ minds.

A Website popup, also known as a pop-up message, is a computer window that appears unexpectedly and without the user’s consent on a computer or mobile screen. They are commonly used by websites to display messages, advertisements, or promotions, with the intention of providing users with more information or offer special deals which the user can engage with.

Website Terms and Conditions should be an integral part of any website. They outline the rules and guidelines for users as they interact with a website, as well as providing legal protections for the website owners.

WeChat is an incredibly popular social media and communication platform developed by Tencent that is used by people in countries all around the world. It has over 1 billion users, making it the world’s third most used social app.

Weighted pipeline in marketing is a technique used to measure a team’s performance in terms of activity and sales. This technique combines the overall performance of a sales team and its individual members with an understanding of the number of sales opportunities — also known as the 'pipeline' — by weighing them according to their value, likely success, and probability of closing.

WhatsApp is an instant messaging app that allows users to quickly and easily communicate on their smartphones and tablet devices. It is an online based application with a user friendly design.

White hat SEO describes a set of SEO techniques that strictly adhere to search engine guidelines. This practice is carried out to ensure the long-term success of a website, and its pages, in obtaining organic rankings for relevant keywords.

A White paper is an authoritative document that outlines an idea, proposal, and explains the process behind it. It is intended to provide information to a target audience in order to influence thought and action.

Wireframe is a design tool used by marketers and developers to create the shell of a website to be fleshed out later on. As the name suggests, this shell resembles a bare-bones frame, outlining the general appearance, layout and functionality of the website.

Word-of-Mouth (WOM) marketing is a powerful tool for businesses of all sizes because it allows you to reach people through the personal experiences and conversations of your customers. WOM marketing uses the power of social networks and other channels to increase brand awareness and drive demand for your product or service.