What does IM mean in marketing terminology?


Instant Messaging (IM) is a type of online communication that allows users to send and receive text and audio messages in real-time. It is a quick and easy way for people to connect and communicate without having to pick up the phone or go through the more formal process of emailing.

IM offers a lot of advantages for both personal and professional communication. It allows people to have more personal conversations that are informal in nature. These discussions can take place over a period of time and are not restricted to one-off conversations like emails. They also offer a way for many people to actually converse with one another in a group chat, which can be incredibly valuable in a business environment.

IM also allows users to quickly access their communications wherever they are. Many instant messaging applications allow users to log in and view their conversations whether they are at home or on the go. This makes it easier to stay connected and respond to communications in a timely manner.

Before beginning to use IM, it is important to consider some general guidelines and best practices. For instance, it is essential to respect the privacy of your conversation partners. Do not share private conversations with anyone outside of your conversations, including family and friends. It is also important to maintain proper etiquette and avoid the use of profanity.

It is also important to consider the security of your communication. Ensure that your instant messaging app is secure by using strong passwords and keeping them safe. It is also beneficial to use an encryption service to further protect your messages from being intercepted.

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When using IM, make sure to communicate in a clear and concise manner. Try to avoid sending long messages that require a lot of effort to read, as this can become tedious for other users. Additionally, reply to conversations in a timely manner, as leaving a message unchecked too long can make the conversation awkward and cause it to end prematurely.

When writing messages, it is also important to be mindful of the tone of your conversations. Try to use a tone that is polite, informative and helpful, and never become confrontational with other users. It is also wise to avoid making assumptions or radical statements, as this may make other users feel uncomfortable.

Finally, make sure to utilise the multiple features that IM offers to ensure that you have the clearest and most productive conversations. Features such as file sharing, video and audio calls can help to increase productivity and make discussions more interesting.

IM is a powerful tool for both personal and professional conversations, and following the guidelines provided should help you make the most of your Instant Messaging experience.