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  • 301 REDIRECT

    A 301 Redirect is a way to permanently reroute the URL of a webpage or website. It is the most efficient and Search Engine Friendly method for webpage redirection.

  • 302 REDIRECT

    A “302 Redirect” is used in website development and online marketing to temporarily redirect visitors from one webpage or website to another. It is a type of “server-side redirect” that can be used for various purposes and is a key tool in digital marketing campaigns, being one of the most frequently used redirect codes in online marketing.

  • 404 ERROR

    A 404 Error is an important part of the web user experience, as it informs users when they have arrived at a page that doesn't exist, or is 'broken' in some way. It stands for the numerical response code generated by a server when a requested page doesn't exist.

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Link rot

Link rot | Marketing Glossary

Link rot is a term used in the marketing industry to describe the process of web page links becoming broken or outdated overtime. This is a common problem that businesses face and it can damage search engine rankings, impair user experience, and lead to the loss of important web traffic.


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Marketing Glossary

The Marketing Glossary is an online resource created by a team of experienced marketing professionals to provide clear and concise definitions of marketing terms, phrases, and acronyms.

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