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  • 301 REDIRECT

    A 301 Redirect is a way to permanently reroute the URL of a webpage or website. It is the most efficient and Search Engine Friendly method for webpage redirection.

  • 302 REDIRECT

    A “302 Redirect” is used in website development and online marketing to temporarily redirect visitors from one webpage or website to another. It is a type of “server-side redirect” that can be used for various purposes and is a key tool in digital marketing campaigns, being one of the most frequently used redirect codes in online marketing.

  • 404 ERROR

    A 404 Error is an important part of the web user experience, as it informs users when they have arrived at a page that doesn't exist, or is 'broken' in some way. It stands for the numerical response code generated by a server when a requested page doesn't exist.

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Email marketing

Email marketing | Marketing Glossary

Email marketing is a form of direct digital marketing where businesses, organisations, or individuals use email to communicate either with other businesses, organisations, or individuals, or to communicate with their own customers, market members, or subscribers. The purpose of this type of marketing is to build relationships with current and prospective customers, build trust and loyalty, increase brand awareness, promote products and services, and generate leads and sales.


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Marketing Glossary

The Marketing Glossary is an online resource created by a team of experienced marketing professionals to provide clear and concise definitions of marketing terms, phrases, and acronyms.

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