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Value in marketing is the relative worth of a product, service, or brand against its perceived advantages and disadvantages. It is an important concept because it helps marketing leaders and team members decide what marketing initiatives to pursue, and how to position and price their products accordingly.

A Value proposition is a statement that clearly outlines the tangible benefits your products and services provide to both potential and existing customers. It gives customers a reason to choose your business over competitors.

The Vampire effect is a term used to describe and analyse the impact of Digital Marketing on customer behaviour. It is based on the assumption that when customers are exposed to a vast number of Digital Marketing tactics and strategies, the customer's behaviour can shift, subtly and subconsciously, towards the marketing messages being presented.

Variable costs, also known as marginal costs, are those costs that rely heavily on the fluctuations in production and output. They do not remain constant and instead, the amount spent on them will constantly adjust with the change of production output.

The Veblen effect is an economic phenomenon which takes its name from the American economist Thorstein Veblen, who first wrote about it in 1899. It is used to explain the observation that when a product's price goes up, people often perceive it as being of higher quality and are more likely to buy it.

Vehicle wrapping is the process of using heavy-duty vinyl to cover the entire body of the car. It is an effective way to make a statement with your car and stand out from the crowd.

A Vendor is a person, organisation or business that sells goods or services to another business. They are also known as suppliers, service providers or sellers.

Verbatim effect is the term used to describe the increased effectiveness of marketing messages when the exact words used are repeated by customers. The Verbatim effect is an important part of a successful marketing strategy and is used in various aspects of marketing, including direct mail, radio, television, and print.

Vertical channel conflict is a situation when there is a disagreement between different levels within a distribution channel. In this type of channel conflict, the channel's manufacturer and its distributors (normally wholesalers and retailers) disagree on who is authorised to resell and how the product is advertised and priced.

Vertical integration is a type of business strategy used by companies to gain control over the full range of their products or services. It is a form of cooperation between different stages of production, where there is usually a common ownership of the major parts of a process.

Vertical search is an approach to search engine optimization that is targeted to a specific industry or market niche. It is a way of customizing a website’s content and structure to use terms, phrases, and keywords that are attractive to the particular type of searchers a business wants as customers.

Video blogging, or ‘vlogging’ as it is commonly referred to, is an offshoot of social media that has seen a huge surge in popularity in the last few years. It is the process of creating digital video content for an audience primarily via the internet, but can also be distributed locally.

Video marketing is a powerful tool that can help businesses of all sizes grow and reach the widest possible market. It is a form of content marketing, where businesses create and share video content with their audiences.

Vimeo is a video-sharing website, co-founded in 2004 by Jake Lodwick and Zach Klein. It was founded to provide a platform for creative professionals to share and collaborate on high-quality video content.

Viral marketing is a type of marketing which focuses on getting people to share information about a product or service. This type of marketing relies heavily on social media platforms to spread the word about a service or product and is often used to generate leads and increase brand recognition.

Virality is the concept of creating something that is capable of being spread rapidly and efficiently across various networks, to the point of becoming something almost ‘viral’. It’s a term that has become common in the digital age, as we’re able to share things like videos, images and news stories with amazing speed.

Visit duration is a measure of the amount of time customers spend on a particular website or webpage. It is also a metric that is used by businesses to measure the effectiveness of their online presence, as well as to track the user experience of their customers.

Visit referrer is a term used in digital marketing that defines the combination of methods used to bring potential customers to a website. It looks at the sources of traffic, the paths taken to reach the website and the behaviour of those visitors once they are on the site.

Visitor sessions, also known as user sessions, refer to the period of time a visitor is actively engaging on a website. During the session, a visitor carries out specified activities such as viewing pages, making purchases and signing up to receive notifications.

Visual content has become a powerful tool in modern marketing and communications, and its importance is increasing. It is any form of content that uses images, videos, illustrations, or even animation to communicate a message, an idea, or any other form of visual communication.

A Vlog is a video blog, which is essentially a way of sharing your thoughts, ideas, and experiences through video content. It’s a type of content that is rapidly growing in popularity, and one that is becoming an important part of digital marketing.

Voicemail is a type of telecommunications technology that enables an individual to record and store a voice message in order to be retrieved and listened to at a later time. The technology also typically allows the user to be notified of the receipt of messages and to access them remotely, providing a convenient and efficient way to stay connected while away from the office or when in another location.

VoIP stands for Voice over Internet Protocol, and refers to a technology that enables users to make and receive telephone calls over the internet rather than over a conventional telephone line. VoIP is also known as internet telephony or internet calling, and is becoming increasingly popular as more users start to use the internet to make and receive calls, as opposed to relying exclusively on traditional telecommunication networks.