Marketing Glossary


Market research is a critical aspect of marketing. It helps you figure out what your audience wants and how they think, so you can make the best decisions when it comes to promoting and advertising your product or service.

Market research involves researching the buying landscape (the market), getting feedback from potential customers, either by talking to them in person, or by using surveys or questionnaires.

You can also use market research to learn more about what competitors in your industry are doing, to better understand your industry and make sure you stand out from the competition.

By undertaking market research you'll be better prepared to create a successful marketing plan and ultimately win over more customers.