Business-to-business (B2B) is a type of commerce transaction that exists between two businesses, typically characterized by a higher complexity and longer duration than consumer-based sales. This type of transaction is common in industries such as manufacturing, suppliers, services, and IT and in which large financial transactions take place.
The Baader-Meinhof phenomenon is a phenomenon in which a person experiences sudden repetition of a word, phrase, experience, or even a seemingly random event after having experienced an initial occurrence of it only once. It has also been described as “frequency illusion” or “recurrence illusion,” as the person builds an expectation of repetition after the initial occurrence of this phenomenon.
In marketing, ‘Bad leads’ are essentially prospective customers that have been targeted by a company’s sales and marketing efforts, but that don’t represent actual good sales opportunities. Bad leads tend to be customers who are unlikely to convert into paying customers, or who are a poor fit for the product or service being offered.
A Banner Ad is a form of digital advertising that appears in the form of a banner or other graphic on a web page. Banner ads are typically displayed in top, side, and bottom areas of the page and are designed to draw the attention of visitors with engaging visuals, as well as to provide useful information about products and services.
BANT stands for Budget, Authority, Need and Timing. It is a key factor in any successful marketing or sales campaign, as it helps determine whether a person or organization is actually a potential customer, and if so, what type of marketing or sales approach would best be used to reach that customer.
"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services. It is designed to influence behaviour by promoting the target product or service without relying on traditional advertising techniques such as television, radio or print advertising.
Big data is a term used to describe immense and complex datasets which can be difficult to process using traditional methods of data analysis. It is often referred to as a type of analytics, or ‘business intelligence’, and refers to the large amounts of structured and unstructured data that can be collected, stored and mined for patterns and insights.
A Billboard is an outdoor advertising space which is typically found along both sides of busy roads, particularly in metropolitan areas or near heavily populated areas. They are a type of out-of-home or out-of-store (OOH/OOS) advertising and are used to promote products and services to potential customers who are driving or walking past.
Bing SEO, also known as Bing search engine optimisation, is the process of customizing webpages and websites to improve their visibility and ranking in search engine results pages (SERPs) generated by the Microsoft-owned Bing search engine. It’s important for businesses to understand Bing SEO if they are looking to reach new customers and increase their online presence.
Black Hat marketing is a type of marketing approach that is employed by businesses that aim to increase their web traffic, visibility, and sales with aggressive tactics that may be considered unethical. It is also referred to as ‘spamdexing’, as this type of marketing is known for using techniques such as creating automated programs and scripts to artificially boost search engine rankings and visibility.
Bleed is a technical printing term used to describe when a document designed for printing requires content to run off the edge of the page in order for it to appear as it was intended when printed professionally. A bleed occurs when the artwork or content of a printed product extends beyond the trim area, which is the designated edge of the page that will be cut down to the finished size when printed.
A Blog (short for “web log”) is an online platform which allows you to express your thoughts, opinions, ideas and interests to a wider audience. It is similar to an online diary or journal, giving people the chance to share their experiences and insights with other people who may be interested in the same topic or subject.
Bounce rate is a metric used to measure the effectiveness of website content and its ability to keep visitors engaged. It is usually expressed as a percentage, and is determined by dividing the total number of visitors who leave a website after only viewing one page, by the total number of visitors to the site.
A Boutique advertising agency is a small, focused agency that offers specialised, handcrafted and customised services. A boutique agency tends to focus on small- to mid-size companies and specialise in areas such as branding, campaigns, digital and social media, digital strategy, and media planning.
Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand. It involves researching, writing, and editing content that can be distributed across a variety of platforms to boost the company's visibility, create relationships with customers, and establish a thought leadership position within the industry.
A Business award is a type of recognition or accolade that acknowledges the exceptional achievements of a business, organisation, or individual in an area of professional or personal development, such as finance, customer service, or marketing. The award might be given to recognise the quality of a business's people, products, or practices, or it might be a recognition of a significant milestone or achievement.
A Business card is a timeless and powerful branding tool, used to make a good first impression when introducing yourself to a potential customer, partner or associate. They are an essential part of every successful businessperson's identity and can be an invaluable asset in both the competitive corporate world and in our increasingly digital and socially-connected era.
The buyer’s journey is the process of a potential customer becoming aware of a product or service, learning about it, and then eventually making a purchase decision that they believe is the right one for them. This journey is made up of three distinct stages; awareness, consideration, and decision.
The Buying cycle is an important concept for marketers to consider during the planning process - it is the journey the customer takes from the moment they recognize a need or want and end with a purchase. The buying cycle is an integral part of a successful marketing strategy and understanding each of the stages involved can help a company target their customers more effectively.