The Dark Web (also known as the darknet or deepnet) is a digital marketplace hidden from public view and accessible only through anonymized and encrypted networks. It is an environment where individuals, vendors, or businesses can buy or sell products and services without their activities or identities being easily traced.
Data mining is a powerful and valuable tool for marketers, businesses, and researchers across a variety of industries. It is the automated process of exploring and extracting large data sets to uncover patterns, meaningful correlations and data segmentation, as well as to increase the power of knowledge and decision-making.
Database marketing is a practice of using customer data that has been accumulated and stored in a business’ database, to optimize its marketing efforts. This is done by using existing data such as customer characteristics, purchase history, and other customer engagement data, to personalize and target consumers with the most suitable products, services, and offers.
The Decoy effect is a marketing psychology phenomenon that explains how humans tend to make decisions between two options when a third, ‘decoy’ option is added. This phenomenon is closely related to behavioural economics, the study of decision making, and the well-known concept of choice architecture.
Deep linking is a technique used in digital marketing that provides web users with a direct link to a specific and more relevant page within a website. It gives customers a more tailored and convenient online experience as they don’t need to search through the whole website to find the information they need.
Deep Web, also known as the ‘hidden web’ or ‘invisible web’, is part of the Internet which is not indexed by search engines and can’t be accessed directly by users. It is often referred to as ‘dark’ due to its mysterious and often uncontrolled nature, but is much larger than the ‘surface web’.
A Demand Side Platform (DSP) is a type of online advertising platform used by advertising buyers to help manage, bid for, and execute ad campaigns. It's an automated system used to purchase targeted advertising space on a range of digital properties, including websites, mobile apps, video sites, out of home (OOH) networks, and digital TV providers.
Device detection is a process of ensuring that prospects, leads and customers receive the optimal customer experience when visiting a website or using a mobile app. Device Detection enables businesses to tailor web experiences and content deliveries specific to the device being used to view the website or app.
Digital Assistant is the term used to describe a form of artificial intelligence (AI) designed to simulate human conversations with users and to provide assistance with a range of tasks. Digital assistants are designed to understand human language and respond in kind, often by use of pre-programed 'chat-bots'.
Digital TV is a new way of receiving television which has been developed over recent years. It is an alternative to the traditional method of watching television over the airwaves, and requires the use of a set-top box or an integrated ‘Freeview’ receiver to access digital channels and other content.
The Disavow tool is a powerful tool that can help in repairing the reputation of a website if it has been damaged by link building tactics deemed less than optimal by search engines such as Google. It can be used to indicate to search engines that links coming from certain websites to your own website should not influence your overall rankings.
A Discovery call is a marketing strategy that uses phone conversations to assess the customer's needs, identify potential solutions and determine if the customer and the business are mutually beneficial for a successful, ongoing business relationship. A discovery call is typically performed at the onset of a business relationship, after the customer has already expressed some interest in the services offered by the company.
The Display Network is a powerful tool for marketers who want to expand their reach and drive more engagement with their campaigns. Display Network is one of Google’s advertising networks, and it is one of the best ways to capture qualified leads and increase your visibility in search engine results pages (SERPs).
A Dofollow link is a type of link that links two web pages together, typically from one website to another, and passes along link equity in the process. Dofollow links are essential for SEO because they provide a “vote” of confidence for a website, which helps boost overall site visibility, as well as building trust with visitors.
Door-to-door sales refers to a direct sales strategy whereby salespeople knock on residential or business doors and attempt to make sales directly with the people behind those doors. This is a classic sales technique that has been used for many years, primarily by door-to-door vacuum cleaners and encyclopedia salespeople.
Double opt-in is an important part of email marketing, as it improves the accuracy of your contact list and helps ensure that those added to it have actually given their consent. Also known as confirmed opt-in or double opt-in authentication, double opt-in requires people to confirm their interest in receiving emails or newsletters in two different ways, usually by clicking a link or replying to a confirmation email.
Dynamic keyword insertion (DKI) is a process which lets advertisers dynamically insert keywords into their advertisement texts; this helps their advertisements to perform better in search engine results pages (SERPs). It is a targeting strategy which allows businesses to tailor their advertisements to each individual user, ensuring that the advertisement is relevant and engaging.