Gamification is the art of taking concepts from game playing, such as competition, challenge, rewards, and achievement and applying them to non-game contexts, such as customer loyalty programs, workplace motivation, or educational or health-related programs. It is a way to modify behaviour by transforming everyday tasks into engaging activities.
A Gatekeeper is a sales term for a person or contact that a sales representative needs to gain access to in order to reach their actual decision-maker or target within an organisation. The gatekeeper is almost always a lower-level staff member who is responsible for filtering appropriate requests, managing the flow of information, and generally serving as the first line of defence for the customer.
GCLID (Google Click Identifier) is a unique code that Google assigns to each visitor and their corresponding click on a digital advertisement. This unique code helps marketers to track where the visitor came from, what ad they clicked on, and investigates post-click behavior, such as what pages the visitor went to and how long they stayed on each page.
GDPR stands for the General Data Protection Regulation, which is a law dealing with data protection and privacy for individuals in the European Union. It came into force on 25 May 2018 and applies both to organisations in the EU and to organisations outside of the EU who offer goods and services in the EU.
Geographical targeting is a strategic technique used by marketers to target potential customers in a specific area or region. This strategy allows marketers to create more effective marketing campaigns by tailoring messages, content, promotional activities, and pricing to the relevant local audience.
Google is a market leader in digital advertising and search engine technology that has been around since the late 1990s. Its search engine, which began as a simple index of websites, has since become a powerful platform that enables users to quickly and easily find information around the world.
AdWords is a digital marketing platform operated by Google that enables businesses to advertise their products and services to people who use the Google search engine. It enables businesses to create targeted ads that are displayed alongside search engine results and other related content published on Google or its network of sites.
Google Analytics is a powerful web analytics tool from Google which helps users understand their website visitors in ways that just wouldn’t be possible through manual data gathering methods. It tracks website user behaviour such as number of visitors, bounce rate, time spent on site and which pages are of most interest to site visitors.
Google My Business is Google’s free tool which allows businesses to manage their presence across Google services, including Google Search and Maps. This handy piece of technology allows businesses to take control of the way they appear on Google, as well as allowing them to reach customers in their local area.
Google Pigeon is the informal name given to a major update that Google rolled out to its local search algorithm in July 2014. It has had a significant impact on local search visibility and rankings for businesses and other local entities, making it an important concept for marketers to understand.
Google search console is a powerful tool for website owners, SEO professionals and web developers to monitor and maintain the presence of their website in Google search results. The console provides valuable insight into your website’s visibility, the keywords you rank for, the types of impressions and clicks your website receives, backlinks and much more.
Google Tag Manager (GTM) is a platform by Google to help marketers and webmasters reach more people, increase sales, and track the success of their website. It is a valuable tool for marketing professionals and developers alike, as it enables the easy implementation of marketing tools on a website or mobile application.
Googlebot is the name used for Google’s web crawling bot, which is an automated program used by the search engine to find, index, and rank websites. It is an integral part of the process used to produce Google search results, and the better optimised your website is for Googlebot, the higher your site appears in those results.
Grey hat SEO is a term given to SEO techniques that are neither seen as white hat SEO (search engine optimisation techniques that adhere to the general guidelines of search engine guidelines) nor black hat SEO techniques (which are techniques used to purposely manipulate search engine results). Grey hat SEO techniques are somewhere in the middle and often rely on some slightly risky techniques to help websites move up in search engine rankings.
Groundswell is an approach to marketing coined by Charlene Li and Josh Bernoff in their book Groundswell: Winning in a World Transformed by Social Technologies. It is the idea that individuals, organisations and the public in general, use social technologies - such as blogs, wikis, forums, etc.
Guest contribution is an often-used content marketing strategy for businesses, organisations and entrepreneurs looking to expand the reach and impact of their content. Guest contribution involves creating content for websites and other digital media platforms such as blogs and social media, often written by people outside of the organisational or business’s immediate circle of colleagues, contacts and acquaintances.
A Guest interview is a method of interviewing a person that holds some form of expertise in a certain area, allowing a presenter of a show, podcast or other media format to access knowledge within a field that they may not necessarily have. In this way, guest interviews feature people speaking on topics they are familiar with, and provide audience members with an insight into their area of specialism.