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Gamification is the art of taking concepts from game playing, such as competition, challenge, rewards, and achievement and applying them to non-game contexts, such as customer loyalty programs, workplace motivation, or educational or health-related programs. It is a way to modify behaviour by transforming everyday tasks into engaging activities.

A Gatekeeper is a sales term for a person or contact that a sales representative needs to gain access to in order to reach their actual decision-maker or target within an organisation. The gatekeeper is almost always a lower-level staff member who is responsible for filtering appropriate requests, managing the flow of information, and generally serving as the first line of defence for the customer.

GCLID (Google Click Identifier) is a unique code that Google assigns to each visitor and their corresponding click on a digital advertisement. This unique code helps marketers to track where the visitor came from, what ad they clicked on, and investigates post-click behavior, such as what pages the visitor went to and how long they stayed on each page.

GDPR stands for the General Data Protection Regulation, which is a law dealing with data protection and privacy for individuals in the European Union. It came into force on 25 May 2018 and applies both to organisations in the EU and to organisations outside of the EU who offer goods and services in the EU.

Geographical targeting is a strategic technique used by marketers to target potential customers in a specific area or region. This strategy allows marketers to create more effective marketing campaigns by tailoring messages, content, promotional activities, and pricing to the relevant local audience.

A Ghostwriter is a professional writer who writes articles, books, blog posts and other types of content, but who does not receive credit as the author. They are often commissioned to produce a piece of writing, usually by an individual or company, who then claim the rights to the work.

Google is a market leader in digital advertising and search engine technology that has been around since the late 1990s. Its search engine, which began as a simple index of websites, has since become a powerful platform that enables users to quickly and easily find information around the world.

Google AdSense is an online advertising platform owned by Google. It is used by website publishers to serve targeted adverts and generate revenue from their website.

AdWords is a digital marketing platform operated by Google that enables businesses to advertise their products and services to people who use the Google search engine. It enables businesses to create targeted ads that are displayed alongside search engine results and other related content published on Google or its network of sites.

Google Analytics is a powerful web analytics tool from Google which helps users understand their website visitors in ways that just wouldn’t be possible through manual data gathering methods. It tracks website user behaviour such as number of visitors, bounce rate, time spent on site and which pages are of most interest to site visitors.

Google Fred update is a major algorithm update released by Google in 2017. It's not a radical change, but is considered significant as it has changed the way that some websites are ranked in Google search results.

Google Hummingbird is a search engine algorithm update that was introduced by Google in 2013. It is designed to get better search results when users are searching for certain phrases or concepts – as opposed to short keywords – and is intended to make searches more targeted.

Google Index is a services that allows Google to crawl, store, and categorise webpages on the internet. It is an important step of the process for gaining organic search engine visibility, which can directly lead to an increase in traffic for your website.

Google Maps is an online mapping service provided by Google. It offers street maps, satellite imagery, real-time traffic updates, route planning and public transport information, business listings and other location-based services.

Google My Business is Google’s free tool which allows businesses to manage their presence across Google services, including Google Search and Maps. This handy piece of technology allows businesses to take control of the way they appear on Google, as well as allowing them to reach customers in their local area.

Google News is a free web-based news aggregator service offered by Google. It is designed to highlight top news stories from around the world, making it easier for users to find and share reliable and comprehensive news content.

Google Panda is an algorithm update from Google that was first released in 2011. Its primary purpose is to reward high-quality content and penalize low-quality content in the search results.

Google Penguin is a major algorithm change launched by Google in April 2012. It was designed to penalise webpages that had a large number of low quality backlinks—links coming from untrustworthy websites, or websites with a low trustworthiness score.

Google Pigeon is the informal name given to a major update that Google rolled out to its local search algorithm in July 2014. It has had a significant impact on local search visibility and rankings for businesses and other local entities, making it an important concept for marketers to understand.

Google reviews is a feature used by customers to rate a business or product on Google in the form of a written review. Reviews can be left on a business’s website, or if the business is using Google My Business, they can be left directly on the search engine results page.

Google's search algorithm is the core technology behind how Google sorts through the billions of websites on the internet to find the answer to any query. The algorithm works to give the searcher the most relevant, up-to-date, and trustworthy answer.

Google search console is a powerful tool for website owners, SEO professionals and web developers to monitor and maintain the presence of their website in Google search results. The console provides valuable insight into your website’s visibility, the keywords you rank for, the types of impressions and clicks your website receives, backlinks and much more.

Google Tag Manager (GTM) is a platform by Google to help marketers and webmasters reach more people, increase sales, and track the success of their website. It is a valuable tool for marketing professionals and developers alike, as it enables the easy implementation of marketing tools on a website or mobile application.

Googlebot is the name used for Google’s web crawling bot, which is an automated program used by the search engine to find, index, and rank websites. It is an integral part of the process used to produce Google search results, and the better optimised your website is for Googlebot, the higher your site appears in those results.

Graph Search is a type of search engine which crawls through the vast network of user connections. It looks at the connections and relationships between people, pages, groups, events, and so on.

Grey hat SEO is a term given to SEO techniques that are neither seen as white hat SEO (search engine optimisation techniques that adhere to the general guidelines of search engine guidelines) nor black hat SEO techniques (which are techniques used to purposely manipulate search engine results). Grey hat SEO techniques are somewhere in the middle and often rely on some slightly risky techniques to help websites move up in search engine rankings.

Groundswell is an approach to marketing coined by Charlene Li and Josh Bernoff in their book Groundswell: Winning in a World Transformed by Social Technologies. It is the idea that individuals, organisations and the public in general, use social technologies - such as blogs, wikis, forums, etc.

Guarantees are assurances made by a seller to a buyer that a product or service will perform satisfactorily, meet a certain level of quality, or have no defects. When a guarantee is in place, customers can feel confident that they will receive a quality product.

To explain what Guest blogging is, let’s start with the concept of blogging. Blogging is one of the main forms of digital marketing.

Guest contribution is an often-used content marketing strategy for businesses, organisations and entrepreneurs looking to expand the reach and impact of their content. Guest contribution involves creating content for websites and other digital media platforms such as blogs and social media, often written by people outside of the organisational or business’s immediate circle of colleagues, contacts and acquaintances.

A Guest interview is a method of interviewing a person that holds some form of expertise in a certain area, allowing a presenter of a show, podcast or other media format to access knowledge within a field that they may not necessarily have. In this way, guest interviews feature people speaking on topics they are familiar with, and provide audience members with an insight into their area of specialism.