Marketing phrases of the week

Website navigation | Marketing Glossary

Website navigation

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible.
Marketing assets | Marketing Glossary

Marketing assets

Marketing assets are any pieces of content or materials that could be used to communicate a message to potential customers.

 Anchor text | Marketing Glossary

Anchor text

Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink.

 Brand building | Marketing Glossary

Brand building

Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind.

 Duplicate content | Marketing Glossary

Duplicate content

Duplicate content is a term used to describe content that is almost identical, or has a very high similarity rating between two separate pieces of content.

Knocking copy

Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.

Knocking copy | Marketing Glossary

CPC

CPC (Cost Per Click) is a type of digital advertising where payment is based upon each time an ad is clicked, rather than based on impressions (or the number of times an advertisement is viewed).

CPC | Marketing Glossary

Marketing plan

A marketing plan is a document that explains the components of an organization’s marketing strategy, including their objectives, target market and strategies for achieving it.

Marketing plan | Marketing Glossary

Aggregated content

Aggregated content is a type of content marketing strategy that involves collecting and collecting material from multiple sources.

Aggregated content | Marketing Glossary

EPC

Earnings Per Click (EPC) is a metric used in online marketing or advertising that shows the potential income generated per click that an ad generates.

EPC | Marketing Glossary

Keep-out pricing

Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share.

Keep-out pricing | Marketing Glossary
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