Marketing phrases of the week

ALT tags | Marketing Glossary

ALT tags

ALT Tags, also known as alt attributes, or alt descriptions, provide search engines and web users with additional information about an image or visual element on a website.


Markets

Markets, or marketplaces, are the places that buyers and sellers come together to conduct transactions in goods, services or investments.

Markets | Marketing Glossary

Map Pack

Google Map Pack is a set of local search results that appear on Google’s first page whenever someone searches for local businesses, services or products.

Map Pack | Marketing Glossary

Meme

A ‘meme’ is a term that has been used in the marketing and advertising world for some time to refer to an idea, or a unit of cultural information, that is shared from person to person through communications media, such as the internet.

Meme | Marketing Glossary

H1 tag

An H1 tag is an HTML (Hypertext Markup Language) element used to identify the title of a webpage in the code.

H1 tag | Marketing Glossary

Internet Explorer

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world.

Internet Explorer | Marketing Glossary

Halo effect

The ‘halo effect’ is a term that is used extensively in marketing and consumer behaviour.

Halo effect | Marketing Glossary
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