Marketing phrases of the week

Webinar | Marketing Glossary

Webinar

A webinar is a type of online seminar, an engaging live video conference that connects multiple people located in different physical locations.
Natural search | Marketing Glossary

Natural search

Natural search is the process of optimising a website for the purpose of appearing in the organic search results of search engines such as Google.

 HTML sitemap | Marketing Glossary

HTML sitemap

An HTML sitemap is a type of website navigation tool which allows users to easily find specific pages within a larger website.

 Influencer outreach | Marketing Glossary

Influencer outreach

Influencer outreach involves reaching out to individuals who have a significant reach and impact on their chosen audience, often through social media, in order to collaborate on a marketing campaign for a particular product, service, or cause.

 Copywriting | Marketing Glossary

Copywriting

Copywriting is the process of creating persuasive text which is intended to encourage the reader to act – be it to buy something, request more information, or sign up for an email newsletter.

Newsjacking

Newsjacking is a term typically used to refer to the practice of taking advantage of current news topics - or ‘newsjacking’ - to promote a brand or product.

Newsjacking | Marketing Glossary

Linkedin Advertising

inkedin Advertising, also known as LinkedIn Ads, is a form of digital advertising, or pay-per-click (PPC) advertising, that enables businesses to target and reach professionals and businesses on the social media platform LinkedIn.

Linkedin Advertising | Marketing Glossary

Algorithm Update

An algorithm update is changes to algorithms (mathematical processes) used by search engines, such as Google, to create relevant search results for users.

Algorithm Update | Marketing Glossary

IxD

IxD stands for Interaction Design, and it's a process used to research, plan and implement interactive experiences designed for people who use interactive products such as websites, web applications and mobile apps.

IxD | Marketing Glossary

PDF

PDF stands for Portable Document Format, and it is one of the most popular document formats available today, used in almost every industry.

PDF | Marketing Glossary

Brand evangelist

A brand evangelist is someone who is a passionate supporter of a particular product or service.

Brand evangelist | Marketing Glossary
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