From A to Z: Your comprehensive marketing glossary.
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As the name suggests, a mirror site is an exact copy of an existing website.
The bottom of the funnel (BOF) refers to the final stage of a customer’s journey when they are making a purchase decision.
ROAS, or return on advertising spend, is an important metric that measures the efficiency of your marketing campaigns and how much revenue you are able to generate for every pound (or other currency) spent.
Attribution is an important marketing concept which refers to the process of assigning credit to a particular source for a particular customer action or result.
Native advertising is a form of marketing that uses content that is integrated within a particular platform or publisher to capture the attention of its audience.
