Influencer outreach involves reaching out to individuals who have a significant reach and impact on their chosen audience, often through social media, in order to collaborate on a marketing campaign for a particular product, service, or cause.

Copywriting is the process of creating persuasive text which is intended to encourage the reader to act – be it to buy something, request more information, or sign up for an email newsletter.

Newsjacking is a term typically used to refer to the practice of taking advantage of current news topics - or ‘newsjacking’ - to promote a brand or product.