Marketing phrases of the week

KEI analysis | Marketing Glossary

KEI analysis

KEI analysis (or keyword effectiveness index) is a tool that is used to determine the effectiveness of search terms and keywords that relate to a website's content.
PPC | Marketing Glossary

PPC

PPC stands for Pay Per Click, and it is an online advertising model which advertisers use to generate traffic to their websites.

 Paid search | Marketing Glossary

Paid search

Paid search, also known as pay-per-click (PPC) advertising, is a business model where an advertiser pays a fee every time a user clicks on their ad.

 Promotional team | Marketing Glossary

Promotional team

Promotional teams are groups of people whose goal it is to generate attention for a brand, product, or idea.

 Reverse graffiti | Marketing Glossary

Reverse graffiti

Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs.

Data-backed content

Data-backed content can be defined as content that is created using research-based insights and data.

Data-backed content | Marketing Glossary

Live seminar

A live seminar is a type of event where a speaker or presenter leads a session with an audience, with the session taking place on-site at a designated location.

Live seminar | Marketing Glossary

Experiential marketing

Experiential marketing refers to a marketing strategy that engages consumers in an interactive and memorable experience in order to create a positive connection with a brand.

Experiential marketing | Marketing Glossary

Java

Java is a general-purpose programming language that is widely used in software engineering and web development.

Java | Marketing Glossary

CRO

Conversion Rate Optimisation, or CRO for short, is a marketing process aimed at improving website performance and increasing customer conversions.

CRO | Marketing Glossary

Original referrer

Original referrer is a marketing term which describes the source of the original visit to a website.

Original referrer | Marketing Glossary
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