Marketing phrases of the week

Promotional team | Marketing Glossary

Promotional team

Promotional teams are groups of people whose goal it is to generate attention for a brand, product, or idea.


Java

Java is a general-purpose programming language that is widely used in software engineering and web development.

Java | Marketing Glossary

CRO

Conversion Rate Optimisation, or CRO for short, is a marketing process aimed at improving website performance and increasing customer conversions.

CRO | Marketing Glossary

Original referrer

Original referrer is a marketing term which describes the source of the original visit to a website.

Original referrer | Marketing Glossary

Above the fold

Above the fold is a term used to describe the top part of a website or page that is visible without any scrolling or clicking.

Above the fold | Marketing Glossary

Product placement

Product placement is a marketing technique used by brands to promote a product or service through featuring them in media such as television, film, radio, or even video games.

Product placement | Marketing Glossary

Customer needs

Customer needs are requirements that a customer has in relation to a product or service, and they are essential when it comes to adapting and improving a business’s services to meet the demands of their customers.

Customer needs | Marketing Glossary
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