Marketing phrases of the week

PDF | Marketing Glossary

PDF

PDF stands for Portable Document Format, and it is one of the most popular document formats available today, used in almost every industry.
Brand evangelist | Marketing Glossary

Brand evangelist

A brand evangelist is someone who is a passionate supporter of a particular product or service.

 Monetising | Marketing Glossary

Monetising

Monetising refers to the process of turning a product or an idea into monetary value.

 Personalisation | Marketing Glossary

Personalisation

Personalisation is a cornerstone of modern marketing.

 Pop up store | Marketing Glossary

Pop up store

A pop-up store is an innovative way to market and promote a business or brand.

Website navigation

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible.

Website navigation | Marketing Glossary

Marketing assets

Marketing assets are any pieces of content or materials that could be used to communicate a message to potential customers.

Marketing assets | Marketing Glossary

Anchor text

Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink.

Anchor text | Marketing Glossary

Brand building

Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind.

Brand building | Marketing Glossary

Duplicate content

Duplicate content is a term used to describe content that is almost identical, or has a very high similarity rating between two separate pieces of content.

Duplicate content | Marketing Glossary

Knocking copy

Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.

Knocking copy | Marketing Glossary
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