Marketing phrases of the week

eCommerce SEO | Marketing Glossary

eCommerce SEO

eCommerce SEO is a term used to describe the practice of optimising an online store for search engines.
Search Engine | Marketing Glossary

Search Engine

A search engine is a web-based tool designed to help people find information on the internet.

 Bounce | Marketing Glossary

Bounce

Website bounce occurs when a visitor lands on a page and leaves without engaging with any other page on the website; this is also known as ‘bounce rate’.

 Promotional merchandise | Marketing Glossary

Promotional merchandise

Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea.

 Sitemap | Marketing Glossary

Sitemap

A sitemap is a document that contains a list of the webpages on a website and their associated URLs (Uniform Resource Locators), these are links pointing to other webpages.

Prospecting

Prospecting is the process of targetting potential customers and identifying the most promising among them to pursue as leads or potential sales opportunities.

Prospecting | Marketing Glossary

LTV CAC

LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel.

LTV CAC | Marketing Glossary

Sales agents

Sales agents are people responsible for selling products, services, or some other form of offering to customers or prospects.

Sales agents | Marketing Glossary

KeyWirky

KeyWirky is a marketing technique that is used to evaluate the effectiveness of a digital content strategy.

KeyWirky | Marketing Glossary

Schema Markup

Schema Markup is a form of microdata that can be added to your website’s HTML to provide search engines with more information about a page.

Schema Markup | Marketing Glossary

Syndicated content

Syndicated content is content that has been published and distributed across multiple platforms and websites.

Syndicated content | Marketing Glossary
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