Marketing phrases of the week

Outreach | Marketing Glossary

Outreach

Outreach is an important concept in the world of marketing.
OpenSearch | Marketing Glossary

OpenSearch

OpenSearch is an open standard for search engine web APIs.

 Autoresponder | Marketing Glossary

Autoresponder

An autoresponder is an automated email service that sends pre-written messages to contacts following specific predetermined triggers.

 New to the world product | Marketing Glossary

New to the world product

A new-to-the-world product is a type of product that is completely new and revolutionary, designed either to significantly improve an existing product, or to offer an entirely new solution to a previously unsolved problem.

 Qualified lead | Marketing Glossary

Qualified lead

A qualified lead is a person or organisation who has met a certain criteria or shown certain behaviours that make them a potential customer.

Content curation

Content curation is the process of reviewing, organising, and selecting content from various sources and publishing it in a single platform or publication.

Content curation | Marketing Glossary

Loss leader

A loss leader is a marketing tactic used by retailers to attract customers to their store and/or website as well as to promote a product.

Loss leader | Marketing Glossary

Newsletter marketing

Newsletter marketing is a cost-effective form of marketing that allows companies to keep in touch with their customers and target audience.

Newsletter marketing | Marketing Glossary

Email marketing

Email marketing is a form of direct digital marketing where businesses, organisations, or individuals use email to communicate either with other businesses, organisations, or individuals, or to communicate with their own customers, market members, or subscribers.

Email marketing | Marketing Glossary

App

An app is a type of application software designed to enable users to perform a specific task on a mobile or computing device.

App | Marketing Glossary

Revenue share

Revenue share is a marketing technique that allows advertisers to generate revenue from sales made by using a particular affiliate.

Revenue share | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.