Marketing phrases of the week

News reader | Marketing Glossary

News reader

A news reader, also known as a news aggregator, is a software program which collects and displays news in a single user interface.
Cross-selling | Marketing Glossary

Cross-selling

Cross-Selling is a key marketing strategy used by businesses to keep their customers engaged and loyal.

 Lean content | Marketing Glossary

Lean content

Lean content is a term used to describe content that is created with the intention of being both quickly produced and usable.

 Notice board advertising | Marketing Glossary

Notice board advertising

Notice board advertising is a form of marketing where commercial messages are placed on physical notice boards, generally in public areas.

 Live class | Marketing Glossary

Live class

Live classes are a form of teaching delivery in which students and teachers participate in real-time classroom sessions on the internet.

Channel marketing

Channel marketing is a type of marketing strategy which involves the creation and maintenance of relationships between companies and the various channels through which their services and products can be sold.

Channel marketing | Marketing Glossary

Mini browser

A mini browser is a streamlined web browser application designed primarily for mobile devices.

Mini browser | Marketing Glossary

Customer acquisition cost

Customer Acquisition Cost (CAC) is a metric commonly used in business to refer to the cost of convincing a consumer to purchase or use a company’s product or service.

Customer acquisition cost | Marketing Glossary

Newsgroup

A newsgroup is an online space where users can gather and discuss various topics online.

Newsgroup | Marketing Glossary

Lead nurturing

Lead nurturing is a marketing strategy aimed at keeping prospective customers engaged with your business so that they eventually become paying customers.

Lead nurturing | Marketing Glossary

Display Network

The Display Network is a powerful tool for marketers who want to expand their reach and drive more engagement with their campaigns.

Display Network | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.