Marketing phrases of the week

ARR | Marketing Glossary

ARR

Annual Recurring Revenue, also known as ARR, is a business metric used to measure a company's financial health and growth over a period of time.


Internet Explorer

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world.

Internet Explorer | Marketing Glossary

Halo effect

The ‘halo effect’ is a term that is used extensively in marketing and consumer behaviour.

Halo effect | Marketing Glossary

Negative SEO

Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility.

Negative SEO | Marketing Glossary

Closing ratio

Closing ratio is a term used in marketing to describe the ratio of sales opportunities that you have closed to the total number of sales opportunities that have been presented.

Closing ratio | Marketing Glossary

Banner Ad

A banner ad is a form of digital advertising that appears in the form of a banner or other graphic on a web page.

Banner Ad | Marketing Glossary

Phishing

Phishing is a type of cybercrime that involves social engineering techniques to manipulate unsuspecting victims into providing confidential or financial information.

Phishing | Marketing Glossary
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