Marketing phrases of the week

Frequency cap | Marketing Glossary

Frequency cap

A frequency cap is an important tool that marketers use in order to prevent overexposure of their promotional materials, such as pay-per-click (PPC) ads, to the same users.
QR Code | Marketing Glossary

QR Code

A QR Code, or a ‘Quick Response Code’, is a two-dimensional barcode which stores a variety of data, such as text, numbers, URLs, and other types of information, and which can be read by a mobile device by taking a picture of it.

 NAP | Marketing Glossary

NAP

NAP, or Name, Address, Phone Number, is an acronym often used in online business listings, such as those found on Google, Facebook, Yelp, and other popular directories.

 KEI analysis | Marketing Glossary

KEI analysis

KEI analysis (or keyword effectiveness index) is a tool that is used to determine the effectiveness of search terms and keywords that relate to a website's content.

 PPC | Marketing Glossary

PPC

PPC stands for Pay Per Click, and it is an online advertising model which advertisers use to generate traffic to their websites.

Paid search

Paid search, also known as pay-per-click (PPC) advertising, is a business model where an advertiser pays a fee every time a user clicks on their ad.

Paid search | Marketing Glossary

Promotional team

Promotional teams are groups of people whose goal it is to generate attention for a brand, product, or idea.

Promotional team | Marketing Glossary

Reverse graffiti

Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs.

Reverse graffiti | Marketing Glossary

Data-backed content

Data-backed content can be defined as content that is created using research-based insights and data.

Data-backed content | Marketing Glossary

Live seminar

A live seminar is a type of event where a speaker or presenter leads a session with an audience, with the session taking place on-site at a designated location.

Live seminar | Marketing Glossary

Experiential marketing

Experiential marketing refers to a marketing strategy that engages consumers in an interactive and memorable experience in order to create a positive connection with a brand.

Experiential marketing | Marketing Glossary
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