From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Personalisation

Personalisation is a cornerstone of modern marketing.

Pop up store

A pop-up store is an innovative way to market and promote a business or brand.

Website navigation

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible.

Marketing assets

Marketing assets are any pieces of content or materials that could be used to communicate a message to potential customers.

Anchor text

Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink.

Brand building

Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind.

Duplicate content

Duplicate content is a term used to describe content that is almost identical, or has a very high similarity rating between two separate pieces of content.

Knocking copy

Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.

CPC

CPC (Cost Per Click) is a type of digital advertising where payment is based upon each time an ad is clicked, rather than based on impressions (or the number of times an advertisement is viewed).

Marketing plan

A marketing plan is a document that explains the components of an organization’s marketing strategy, including their objectives, target market and strategies for achieving it.

Aggregated content

Aggregated content is a type of content marketing strategy that involves collecting and collecting material from multiple sources.

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