Marketing phrases of the week

Lead magnet | Marketing Glossary

Lead magnet

A lead magnet is a promotional tool used to capture prospective customers’ attention and generate some direct action.
Long Tail Keyword | Marketing Glossary

Long Tail Keyword

A ‘long tail keyword’ is an incredibly powerful tool for marketers and businesses looking to increase their search-engine visibility and website traffic.

 Deep link | Marketing Glossary

Deep link

Deep linking is a technique used in digital marketing that provides web users with a direct link to a specific and more relevant page within a website.

 Instagram | Marketing Glossary

Instagram

Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand.

 Crowdsource | Marketing Glossary

Crowdsource

Crowdsourcing is a type of marketing that leverages the collective knowledge, talents, and resources of a large group of people.

Mass customisation

Mass customisation is a marketing approach which seeks to tailor products to fit the unique needs and wants of individual customers.

Mass customisation | Marketing Glossary

Conversation

Customer conversation is the process of engaging with customers through dialogue, often in the form of conversations using digital channels like social media, email, and more.

Conversation | Marketing Glossary

Veblen effect

The Veblen effect is an economic phenomenon which takes its name from the American economist Thorstein Veblen, who first wrote about it in 1899.

Veblen effect | Marketing Glossary

Affiliate marketing

Affiliate marketing is a promotional strategy used by companies in which commission is earned for referring customers to their products and services.

Affiliate marketing | Marketing Glossary

Landing pages

Landing pages are one of the most important marketing tools available to businesses, offering them an incredible opportunity to convert website visitors into customers, subscribers, or high-value leads.

Landing pages | Marketing Glossary

Buyer's journey

The buyer’s journey is the process of a potential customer becoming aware of a product or service, learning about it, and then eventually making a purchase decision that they believe is the right one for them.

Buyer's journey | Marketing Glossary
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