From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Disavow tool

The Disavow Tool is a powerful tool that can help in repairing the reputation of a website if it has been damaged by link building tactics deemed less than optimal by search engines such as Google.

Community advertising

Community advertising is a form of promotional methodology that involves engaging members of a community within a certain demographic niche in order to reach a wider audience.

Product bundling

Product bundling is the practice of combining multiple products or services into a single package, priced as one.

Conversion path

A ‘conversion path’ is a term used in marketing to describe the chain of events which lead a potential customer from discovering a service or product to completing a desired action.

Click bait

Click bait is a type of online advertising that is designed to entice users to click on a link.

Search query

A ‘search query’ is a phrase typed into a search engine to find relevant webpages related to the words entered.

Leads

Leads in marketing are potential customer contacts that have been identified, qualified and nurtured by a company.

Content strategy

Content strategy is a detailed plan for creating and publishing content that's relevant and engaging to your target audience.

Celebrity endorsement

A celebrity endorsement is a strategic marketing partnership between a brand and an influential celebrity.

Digital Marketing

Digital Marketing is a term used to refer to the process of promoting products and services to potential customers through digital channels.

Lookalike Audience

Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.