Marketing phrases of the week

Editorial calendar | Marketing Glossary

Editorial calendar

An editorial calendar is a detailed plan used by marketers and content creators to manage the release of their content into the public domain.


Meme

A ‘meme’ is a term that has been used in the marketing and advertising world for some time to refer to an idea, or a unit of cultural information, that is shared from person to person through communications media, such as the internet.

Meme | Marketing Glossary

H1 tag

An H1 tag is an HTML (Hypertext Markup Language) element used to identify the title of a webpage in the code.

H1 tag | Marketing Glossary

Internet Explorer

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world.

Internet Explorer | Marketing Glossary

Halo effect

The ‘halo effect’ is a term that is used extensively in marketing and consumer behaviour.

Halo effect | Marketing Glossary

Negative SEO

Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility.

Negative SEO | Marketing Glossary

Closing ratio

Closing ratio is a term used in marketing to describe the ratio of sales opportunities that you have closed to the total number of sales opportunities that have been presented.

Closing ratio | Marketing Glossary
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