From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Brand evangelist

A brand evangelist is someone who is a passionate supporter of a particular product or service.

Monetising

Monetising refers to the process of turning a product or an idea into monetary value.

Personalisation

Personalisation is a cornerstone of modern marketing.

Pop up store

A pop-up store is an innovative way to market and promote a business or brand.

Website navigation

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible.

Marketing assets

Marketing assets are any pieces of content or materials that could be used to communicate a message to potential customers.

Anchor text

Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink.

Brand building

Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind.

Duplicate content

Duplicate content is a term used to describe content that is almost identical, or has a very high similarity rating between two separate pieces of content.

Knocking copy

Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.

CPC

CPC (Cost Per Click) is a type of digital advertising where payment is based upon each time an ad is clicked, rather than based on impressions (or the number of times an advertisement is viewed).

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.