From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Keyword

A keyword is a word or phrase used to search for information or to identify content.

Ambient media

Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.

Facebook Business Page

A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform.

Lead magnet

A lead magnet is a promotional tool used to capture prospective customers’ attention and generate some direct action.

Long Tail Keyword

A ‘long tail keyword’ is an incredibly powerful tool for marketers and businesses looking to increase their search-engine visibility and website traffic.

Deep link

Deep linking is a technique used in digital marketing that provides web users with a direct link to a specific and more relevant page within a website.

Instagram

Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand.

Crowdsource

Crowdsourcing is a type of marketing that leverages the collective knowledge, talents, and resources of a large group of people.

Mass customisation

Mass customisation is a marketing approach which seeks to tailor products to fit the unique needs and wants of individual customers.

Conversation

Customer conversation is the process of engaging with customers through dialogue, often in the form of conversations using digital channels like social media, email, and more.

Veblen effect

The Veblen effect is an economic phenomenon which takes its name from the American economist Thorstein Veblen, who first wrote about it in 1899.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.