From A to Z: Your comprehensive marketing glossary.
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Website bounce occurs when a visitor lands on a page and leaves without engaging with any other page on the website; this is also known as ‘bounce rate’.
Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea.
A sitemap is a document that contains a list of the webpages on a website and their associated URLs (Uniform Resource Locators), these are links pointing to other webpages.
Prospecting is the process of targetting potential customers and identifying the most promising among them to pursue as leads or potential sales opportunities.
LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel.
