Marketing phrases of the week

LTV CAC | Marketing Glossary

LTV CAC

LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel.


Page views

Page views refers to the number of times a particular webpage has been viewed.

Page views | Marketing Glossary

Indoor signage

Indoor signage is a marketing term that refers to signage displayed inside a building or location, such as in retail stores, businesses, hotels, restaurants, sports stadiums, and so on.

Indoor signage | Marketing Glossary

Sales pipeline

Sales pipeline is the term used to refer to the sales process—from start to finish—and the steps followed by salespeople.

Sales pipeline | Marketing Glossary

Link reclamation

Link reclamation is an essential search engine optimization (SEO) technique that should form an integral part of any content and link building strategy.

Link reclamation | Marketing Glossary

Social newsjacking

Social newsjacking is a marketing technique used to inject a brand or product into trending news or discussions.

Social newsjacking | Marketing Glossary

Data entry

Data entry is a crucial step in every business’s operations as it is used to store and manage data at scale.

Data entry | Marketing Glossary
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