From A to Z: Your comprehensive marketing glossary.
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Copywriting is the process of creating persuasive text which is intended to encourage the reader to act – be it to buy something, request more information, or sign up for an email newsletter.
Newsjacking is a term typically used to refer to the practice of taking advantage of current news topics - or ‘newsjacking’ - to promote a brand or product.
inkedin Advertising, also known as LinkedIn Ads, is a form of digital advertising, or pay-per-click (PPC) advertising, that enables businesses to target and reach professionals and businesses on the social media platform LinkedIn.
An algorithm update is changes to algorithms (mathematical processes) used by search engines, such as Google, to create relevant search results for users.
IxD stands for Interaction Design, and it's a process used to research, plan and implement interactive experiences designed for people who use interactive products such as websites, web applications and mobile apps.
