Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink.
Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind.
Duplicate content is a term used to describe content that is almost identical, or has a very high similarity rating between two separate pieces of content.
Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.
CPC (Cost Per Click) is a type of digital advertising where payment is based upon each time an ad is clicked, rather than based on impressions (or the number of times an advertisement is viewed).
