From A to Z: Your comprehensive marketing glossary.
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Marketing ethics is the application of adherence to ethical principles, moral standards, and accepted best practices to the practices of marketing.
Black Hat marketing is a type of marketing approach that is employed by businesses that aim to increase their web traffic, visibility, and sales with aggressive tactics that may be considered unethical.
Radio advertising is an effective way of reaching potential customers and is used by many companies to advertise their products and services.
Customer is a term used in marketing to refer to an individual or group that purchases or utilizes a particular product or service.
Middle of the funnel (MoFU) is a term used in digital marketing to refer to the steps taken in converting a customer from an inactive state – where they are not actively in contact or interested in a brand or its services or products – to a point where they start to actively consider working with the brand.
