From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Bing

Bing is Microsoft's search engine, emblazoned with the slogan 'Bing and Decide'.

Clickthrough rate

Clickthrough rate (abbreviated to CTR) is an internet marketing metric used to track the effectiveness of a marketing campaign.

Joint venture

A joint venture is an arrangement in which two or more organizations collaborate to undertake a business venture.

Focus group

A focus group is an important tool for marketers, who use the information gathered from focus groups to inform marketing strategies, product development, and other crucial elements of their work.

Magazine advertising

Magazine advertising is a popular and cost-effective form of advertising that can help small businesses reach their target audience.

Publicity stunt

A publicity stunt is an unconventional marketing tactic used to draw attention to a product, service, or cause.

Distribution channels

Distribution channels refer to any pathway or network used to move a product or service from the manufacturer or seller to the customer.

Podcast

Podcasting is one of the latest and most popular forms of media with the ability to reach an ever-growing audience.

Ranking signal

Ranking Signals are the metrics used by search engines to determine the ranking positions of webpages within search engine results pages (SERPs).

Paid inclusion

Paid inclusion is a form of online marketing where companies pay to have their website included in a search engine's results.

Social media advertising

Social media advertising is the practice of advertising on social media platforms to reach a particular audience and promote a product, service or message.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.