Marketing phrases of the week

NoFollow link | Marketing Glossary

NoFollow link

A NoFollow link is a type of link in website programming that tells search engines not to take the link into account when crawling or indexing the site.
LSI | Marketing Glossary

LSI

Latent Semantic Indexing (LSI) is a method of indexing used by search engines to understand the relationship between words, phrases and topics.

 Q&A | Marketing Glossary

Q&A

Q&A stands for “questions and answers” and is simply a format where a question is asked and an answer is provided by an informed expert or opinion lead.

 Plagiarism | Marketing Glossary

Plagiarism

Plagiarism is the practice of taking someone else’s work (or ideas) and claiming it as your own.

 Information architecture | Marketing Glossary

Information architecture

Information architecture (IA) is an important concept when it comes to the marketing and design of websites and other digital products.

URL rewriting

URL rewriting is a process that allows you to make your website URLs more user-friendly and search engine friendly.

URL rewriting | Marketing Glossary

Netiquette

Netiquette, short for 'network etiquette', refers to etiquette guidelines for the internet.

Netiquette | Marketing Glossary

Article marketing

Article marketing is a type of online marketing or content marketing strategy used to generate website publicity and traffic by writing and publishing content on websites and other online platforms.

Article marketing | Marketing Glossary

Data mining

Data mining is a powerful and valuable tool for marketers, businesses, and researchers across a variety of industries.

Data mining | Marketing Glossary

Brand visibility

Brand visibility refers to how easily and recognisably a brand is noticed by a consumer.

Brand visibility | Marketing Glossary

Keyword frequency

Keyword frequency is an important concept to understand in the world of search engine optimisation (SEO).

Keyword frequency | Marketing Glossary
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