Marketing phrases of the week

Promotion | Marketing Glossary

Promotion

Promotion is the process of raising public awareness of a product, service, or event.
Content shock | Marketing Glossary

Content shock

Content shock refers to the overwhelming amount of online content available, often presented by users as well as companies and marketers.

 Segmentation | Marketing Glossary

Segmentation

Segmentation is a key part of any successful marketing campaign.

 Data extraction | Marketing Glossary

Data extraction

Data extraction is a process of extracting data from various sources such as websites, databases, and other files.

 Lifecycle stages | Marketing Glossary

Lifecycle stages

Lifecycle stages are a concept used in marketing to describe the stages of a consumer’s relationship with a certain product or brand over time.

KISS principle

The KISS principle, or Keep It Simple Stupid, is one of the most popular and widely-used principles of marketing and design.

KISS principle | Marketing Glossary

Rational buying motives

Rational buying motives are the influences that drive people to purchase a product or service – consumers do not buy on a whim, but are instead responding to certain triggers.

Rational buying motives | Marketing Glossary

Content farm

A content farm is an online platform used by businesses and organisations to create, share and distribute their content.

Content farm | Marketing Glossary

Marketing Director

A marketing director is a senior leadership role that is responsible for driving an organisations overall marketing strategy and initiatives.

Marketing Director | Marketing Glossary

Keyword

A keyword is a word or phrase used to search for information or to identify content.

Keyword | Marketing Glossary

Ambient media

Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.

Ambient media | Marketing Glossary
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