Marketing phrases of the week

Product bundling | Marketing Glossary

Product bundling

Product bundling is the practice of combining multiple products or services into a single package, priced as one.
Conversion path | Marketing Glossary

Conversion path

A ‘conversion path’ is a term used in marketing to describe the chain of events which lead a potential customer from discovering a service or product to completing a desired action.

 Click bait | Marketing Glossary

Click bait

Click bait is a type of online advertising that is designed to entice users to click on a link.

 Search query | Marketing Glossary

Search query

A ‘search query’ is a phrase typed into a search engine to find relevant webpages related to the words entered.

 Leads | Marketing Glossary

Leads

Leads in marketing are potential customer contacts that have been identified, qualified and nurtured by a company.

Content strategy

Content strategy is a detailed plan for creating and publishing content that's relevant and engaging to your target audience.

Content strategy | Marketing Glossary

Celebrity endorsement

A celebrity endorsement is a strategic marketing partnership between a brand and an influential celebrity.

Celebrity endorsement | Marketing Glossary

Digital Marketing

Digital Marketing is a term used to refer to the process of promoting products and services to potential customers through digital channels.

Digital Marketing | Marketing Glossary

Lookalike Audience

Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns.

Lookalike Audience | Marketing Glossary

Keyword stemming

Keyword stemming is a search engine optimisation (SEO) technique that involves using variations of the same root keyword in order to draw in more organic search traffic.

Keyword stemming | Marketing Glossary

Point of sale display

A point of sale display (POS display) is a marketing tool used to draw attention to a particular product or offer at a store checkout.

Point of sale display | Marketing Glossary
0-9 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.