Marketing phrases of the week

Brand building | Marketing Glossary

Brand building

Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind.
Duplicate content | Marketing Glossary

Duplicate content

Duplicate content is a term used to describe content that is almost identical, or has a very high similarity rating between two separate pieces of content.

 Knocking copy | Marketing Glossary

Knocking copy

Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.

 CPC | Marketing Glossary

CPC

CPC (Cost Per Click) is a type of digital advertising where payment is based upon each time an ad is clicked, rather than based on impressions (or the number of times an advertisement is viewed).

 Marketing plan | Marketing Glossary

Marketing plan

A marketing plan is a document that explains the components of an organization’s marketing strategy, including their objectives, target market and strategies for achieving it.

Aggregated content

Aggregated content is a type of content marketing strategy that involves collecting and collecting material from multiple sources.

Aggregated content | Marketing Glossary

EPC

Earnings Per Click (EPC) is a metric used in online marketing or advertising that shows the potential income generated per click that an ad generates.

EPC | Marketing Glossary

Keep-out pricing

Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share.

Keep-out pricing | Marketing Glossary

Launch party

A launch party is an event designed to mark the public introduction of a new product or service to the world.

Launch party | Marketing Glossary

Sales reps

Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services.

Sales reps | Marketing Glossary

Product sample marketing

Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales.

Product sample marketing | Marketing Glossary
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