From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Dark Web

The Dark Web (also known as the darknet or deepnet) is a digital marketplace hidden from public view and accessible only through anonymized and encrypted networks.

Klout

Klout is an online measurement system which indicates the reach and influence of any individual on the web.

Multipurpose content

Multipurpose content is a type of content created with the intention of being used across different channels and platforms.

Website Analytics

Website Analytics can be defined as the analysis, measurement, and interpretation of quantitative data regarding visitors to a website.

Outdoor advertising

Outdoor advertising is one of the oldest forms of advertising and it is an effective way to reach certain audiences.

User interface

A user interface (UI) is the interface between the user (the person using the product or service) and the system they use.

Infographic

An infographic is a visual representation of data and information, used to quickly and effectively communicate complex information in an easily understandable way.

Online reputation management

Online reputation management (ORM) is the practice of strategically crafting, building and maintaining a positive online reputation for a company, individual, product, or brand.

Niche marketing

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market.

Metasearch engines

Meta-search engines, also known as metasearch engines, are online tools used to search multiple search engines at once to get results in a single place.

Local search

Local search is concerned with the marketing of a business to local customers through the use of online platforms.

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