Marketing phrases of the week

CPA | Marketing Glossary

CPA

Cost Per Acquisition (CPA) is a marketing term used to describe the cost associated with acquiring a new customer or action.


Profits

Profit is the result of successful pricing, sales, operations, and other activities within a business, and the financial results of your business activities.

Profits | Marketing Glossary

Live event

A live event is a gathering of people in a physical space, which could be anything from a business conference to a music gig.

Live event | Marketing Glossary

Geographical targeting

Geographical targeting is a strategic technique used by marketers to target potential customers in a specific area or region.

Geographical targeting | Marketing Glossary

Copyright

Copyright is a legal protection provided to the creators of a work that is original and can include anything such as written works, music, art, designs, photographs, film and broadcasts.

Copyright | Marketing Glossary

eCommerce SEO

eCommerce SEO is a term used to describe the practice of optimising an online store for search engines.

eCommerce SEO | Marketing Glossary

Search Engine

A search engine is a web-based tool designed to help people find information on the internet.

Search Engine | Marketing Glossary
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