Link farms are an outdated technique used by some website owners to artificially increase the number and quality of their website's inbound links.
Bing is Microsoft's search engine, emblazoned with the slogan 'Bing and Decide'.
Clickthrough rate (abbreviated to CTR) is an internet marketing metric used to track the effectiveness of a marketing campaign.
A joint venture is an arrangement in which two or more organizations collaborate to undertake a business venture.
A focus group is an important tool for marketers, who use the information gathered from focus groups to inform marketing strategies, product development, and other crucial elements of their work.