Marketing phrases of the week

Map Pack | Marketing Glossary

Map Pack

Google Map Pack is a set of local search results that appear on Google’s first page whenever someone searches for local businesses, services or products.
Meme | Marketing Glossary

Meme

A ‘meme’ is a term that has been used in the marketing and advertising world for some time to refer to an idea, or a unit of cultural information, that is shared from person to person through communications media, such as the internet.

 H1 tag | Marketing Glossary

H1 tag

An H1 tag is an HTML (Hypertext Markup Language) element used to identify the title of a webpage in the code.

 Internet Explorer | Marketing Glossary

Internet Explorer

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world.

 Halo effect | Marketing Glossary

Halo effect

The ‘halo effect’ is a term that is used extensively in marketing and consumer behaviour.

Negative SEO

Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility.

Negative SEO | Marketing Glossary

Closing ratio

Closing ratio is a term used in marketing to describe the ratio of sales opportunities that you have closed to the total number of sales opportunities that have been presented.

Closing ratio | Marketing Glossary

Banner Ad

A banner ad is a form of digital advertising that appears in the form of a banner or other graphic on a web page.

Banner Ad | Marketing Glossary

Phishing

Phishing is a type of cybercrime that involves social engineering techniques to manipulate unsuspecting victims into providing confidential or financial information.

Phishing | Marketing Glossary

Judgement sample

A judgment sample, also known as a judgemental sample, is a type of non-probability sampling that involves choosing study participants based on the researcher’s personal judgement about which individuals are most appropriate for a study.

Judgement sample | Marketing Glossary

Spider

A Spider, also known as a web crawler, is a program designed to scour the web and collect data from websites in order to create an index of content.

Spider | Marketing Glossary
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