Marketing phrases of the week

Kanban | Marketing Glossary

Kanban

Kanban is an agile project management methodology designed to focus on a project’s workflow and help to improve productivity and efficiency.
Magazine insert | Marketing Glossary

Magazine insert

A magazine insert is a specially printed advertisement that is inserted into a magazine.

 Marketing ethics | Marketing Glossary

Marketing ethics

Marketing ethics is the application of adherence to ethical principles, moral standards, and accepted best practices to the practices of marketing.

 Black Hat | Marketing Glossary

Black Hat

Black Hat marketing is a type of marketing approach that is employed by businesses that aim to increase their web traffic, visibility, and sales with aggressive tactics that may be considered unethical.

 Radio advertising | Marketing Glossary

Radio advertising

Radio advertising is an effective way of reaching potential customers and is used by many companies to advertise their products and services.

Customer

Customer is a term used in marketing to refer to an individual or group that purchases or utilizes a particular product or service.

Customer | Marketing Glossary

Middle of the funnel

Middle of the funnel (MoFU) is a term used in digital marketing to refer to the steps taken in converting a customer from an inactive state – where they are not actively in contact or interested in a brand or its services or products – to a point where they start to actively consider working with the brand.

Middle of the funnel | Marketing Glossary

Email sponsorship

Email sponsorship is a cost-effective marketing technique used to target potential customers with relevant products and services.

Email sponsorship | Marketing Glossary

Link Network

Link networks are a type of link building that have been around since the advent of SEO – Search Engine Optimisation.

Link Network | Marketing Glossary

Mobile billboard

A mobile billboard is a moving advertisement displayed on the side of a truck, bus, or other vehicle.

Mobile billboard | Marketing Glossary

Disavow tool

The Disavow Tool is a powerful tool that can help in repairing the reputation of a website if it has been damaged by link building tactics deemed less than optimal by search engines such as Google.

Disavow tool | Marketing Glossary
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