Marketing phrases of the week

Prospect data list | Marketing Glossary

Prospect data list

A prospect data list is a list of customer information that's used by businesses and organisations as part of their marketing, sales and lead generation efforts.


Geographical targeting

Geographical targeting is a strategic technique used by marketers to target potential customers in a specific area or region.

Geographical targeting | Marketing Glossary

Copyright

Copyright is a legal protection provided to the creators of a work that is original and can include anything such as written works, music, art, designs, photographs, film and broadcasts.

Copyright | Marketing Glossary

eCommerce SEO

eCommerce SEO is a term used to describe the practice of optimising an online store for search engines.

eCommerce SEO | Marketing Glossary

Search Engine

A search engine is a web-based tool designed to help people find information on the internet.

Search Engine | Marketing Glossary

Bounce

Website bounce occurs when a visitor lands on a page and leaves without engaging with any other page on the website; this is also known as ‘bounce rate’.

Bounce | Marketing Glossary

Promotional merchandise

Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea.

Promotional merchandise | Marketing Glossary
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