Marketing phrases of the week

Knocking copy | Marketing Glossary

Knocking copy

Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.
CPC | Marketing Glossary

CPC

CPC (Cost Per Click) is a type of digital advertising where payment is based upon each time an ad is clicked, rather than based on impressions (or the number of times an advertisement is viewed).

 Marketing plan | Marketing Glossary

Marketing plan

A marketing plan is a document that explains the components of an organization’s marketing strategy, including their objectives, target market and strategies for achieving it.

 Aggregated content | Marketing Glossary

Aggregated content

Aggregated content is a type of content marketing strategy that involves collecting and collecting material from multiple sources.

 EPC | Marketing Glossary

EPC

Earnings Per Click (EPC) is a metric used in online marketing or advertising that shows the potential income generated per click that an ad generates.

Keep-out pricing

Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share.

Keep-out pricing | Marketing Glossary

Launch party

A launch party is an event designed to mark the public introduction of a new product or service to the world.

Launch party | Marketing Glossary

Sales reps

Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services.

Sales reps | Marketing Glossary

Product sample marketing

Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales.

Product sample marketing | Marketing Glossary

Interactivity

Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other.

Interactivity | Marketing Glossary

Franchise

A franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol.

Franchise | Marketing Glossary
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