Marketing phrases of the week

Ranking signal | Marketing Glossary

Ranking signal

Ranking Signals are the metrics used by search engines to determine the ranking positions of webpages within search engine results pages (SERPs).


Contextual advertising

Contextual advertising is an online marketing technique that involves placing ads in the content of websites, search engine results and other online platforms, in order to be able to target potential customers by taking into account what they are reading or searching for.

Contextual advertising | Marketing Glossary

Online press release

An online press release is an effective tool for getting attention for your business, organisation, or event on the internet.

Online press release | Marketing Glossary

Copyscape

Copyscape is an online tool designed to help website owners and content creators protect their work from plagiarism.

Copyscape | Marketing Glossary

Internal link

An internal link is a hyperlink on a website or online application that points to another page or section within the same website or online application.

Internal link | Marketing Glossary

Blogosphere

The blogosphere is a term used to refer to the collective body of all blogs and bloggers on the internet.

Blogosphere | Marketing Glossary

IP Address

An Internet Protocol address, commonly referred to as an IP address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

IP Address | Marketing Glossary
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