From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

On-page SEO

On-page SEO (Search Engine Optimisation) is the practice of optimising a website’s content, structure, and code to make it as search engine-friendly as possible.

Knowledge Panel

A Knowledge Graph is a powerful tool used in marketing to allow advanced data analysis.

Link popularity

Link Popularity is a way of measuring how many other sites link into a particular site or web page.

Permalink

A permalink, or permanent link, is a URL that is used to directly link to a specific page or post on a website or blog.

Link farm

Link farms are an outdated technique used by some website owners to artificially increase the number and quality of their website's inbound links.

Bing

Bing is Microsoft's search engine, emblazoned with the slogan 'Bing and Decide'.

Clickthrough rate

Clickthrough rate (abbreviated to CTR) is an internet marketing metric used to track the effectiveness of a marketing campaign.

Joint venture

A joint venture is an arrangement in which two or more organizations collaborate to undertake a business venture.

Focus group

A focus group is an important tool for marketers, who use the information gathered from focus groups to inform marketing strategies, product development, and other crucial elements of their work.

Magazine advertising

Magazine advertising is a popular and cost-effective form of advertising that can help small businesses reach their target audience.

Publicity stunt

A publicity stunt is an unconventional marketing tactic used to draw attention to a product, service, or cause.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.