From A to Z: Your comprehensive marketing glossary.
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Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns.
Keyword stemming is a search engine optimisation (SEO) technique that involves using variations of the same root keyword in order to draw in more organic search traffic.
A point of sale display (POS display) is a marketing tool used to draw attention to a particular product or offer at a store checkout.
Cost Per Acquisition (CPA) is a marketing term used to describe the cost associated with acquiring a new customer or action.
Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content.
