Marketing phrases of the week

Brand visibility | Marketing Glossary

Brand visibility

Brand visibility refers to how easily and recognisably a brand is noticed by a consumer.
Keyword frequency | Marketing Glossary

Keyword frequency

Keyword frequency is an important concept to understand in the world of search engine optimisation (SEO).

 Link building | Marketing Glossary

Link building

Link building is the process of establishing relevant links (or links back) from external websites to your own website for the purpose of increasing the visibility of your website in the search engine results pages (SERPs).

 Mail order brochure | Marketing Glossary

Mail order brochure

A mail order brochure is a printed advertisement, usually in the form of a booklet, pamphlet, or leaflet, that marketers and businesses use as a tool to advertise their products and/or services.

 Panda | Marketing Glossary

Panda

The Panda algorithm is the name given to one of Google’s major algorithms which was initially released in 2011.

Frequency cap

A frequency cap is an important tool that marketers use in order to prevent overexposure of their promotional materials, such as pay-per-click (PPC) ads, to the same users.

Frequency cap | Marketing Glossary

QR Code

A QR Code, or a ‘Quick Response Code’, is a two-dimensional barcode which stores a variety of data, such as text, numbers, URLs, and other types of information, and which can be read by a mobile device by taking a picture of it.

QR Code | Marketing Glossary

NAP

NAP, or Name, Address, Phone Number, is an acronym often used in online business listings, such as those found on Google, Facebook, Yelp, and other popular directories.

NAP | Marketing Glossary

KEI analysis

KEI analysis (or keyword effectiveness index) is a tool that is used to determine the effectiveness of search terms and keywords that relate to a website's content.

KEI analysis | Marketing Glossary

PPC

PPC stands for Pay Per Click, and it is an online advertising model which advertisers use to generate traffic to their websites.

PPC | Marketing Glossary

Paid search

Paid search, also known as pay-per-click (PPC) advertising, is a business model where an advertiser pays a fee every time a user clicks on their ad.

Paid search | Marketing Glossary
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