Marketing phrases of the week

SERP Position | Marketing Glossary

SERP Position

SERP Position is a term used to refer to the placement of a website or page on the search engine results page (SERP).

Keyword density

Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page.

Keyword density | Marketing Glossary


AIDCA is an acronym that stands for Attention, Interest, Desire, Conviction, and Action.

AIDCA | Marketing Glossary

Open rate

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.

Open rate | Marketing Glossary


Just-in-time (JIT) is an inventory and production strategy that helps businesses stay streamline and cost-effective without compromising on quality.

JIT | Marketing Glossary

Qualitative data

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does.

Qualitative data | Marketing Glossary

Responsive design

Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it.

Responsive design | Marketing Glossary
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