From A to Z: Your comprehensive marketing glossary.
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Content strategy is a detailed plan for creating and publishing content that's relevant and engaging to your target audience.
A celebrity endorsement is a strategic marketing partnership between a brand and an influential celebrity.
Digital Marketing is a term used to refer to the process of promoting products and services to potential customers through digital channels.
Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns.
Keyword stemming is a search engine optimisation (SEO) technique that involves using variations of the same root keyword in order to draw in more organic search traffic.
