From A to Z: Your comprehensive marketing glossary.
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Middle of the funnel (MoFU) is a term used in digital marketing to refer to the steps taken in converting a customer from an inactive state – where they are not actively in contact or interested in a brand or its services or products – to a point where they start to actively consider working with the brand.
Email sponsorship is a cost-effective marketing technique used to target potential customers with relevant products and services.
Link networks are a type of link building that have been around since the advent of SEO – Search Engine Optimisation.
A mobile billboard is a moving advertisement displayed on the side of a truck, bus, or other vehicle.
The Disavow Tool is a powerful tool that can help in repairing the reputation of a website if it has been damaged by link building tactics deemed less than optimal by search engines such as Google.
