Marketing phrases of the week

Online reputation management | Marketing Glossary

Online reputation management

Online reputation management (ORM) is the practice of strategically crafting, building and maintaining a positive online reputation for a company, individual, product, or brand.
Niche marketing | Marketing Glossary

Niche marketing

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market.

 Metasearch engines | Marketing Glossary

Metasearch engines

Meta-search engines, also known as metasearch engines, are online tools used to search multiple search engines at once to get results in a single place.

 Local search | Marketing Glossary

Local search

Local search is concerned with the marketing of a business to local customers through the use of online platforms.

 Integrated marketing | Marketing Glossary

Integrated marketing

Integrated marketing is the big idea in marketing today.

API

API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications.

API | Marketing Glossary

Brand journalism

Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand.

Brand journalism | Marketing Glossary

Below the line

"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services.

Below the line | Marketing Glossary

Return visitor

A ‘return visitor’ is a customer who returns to a website or store and makes multiple purchases, visits or views.

Return visitor | Marketing Glossary

B2B

Business-to-business (B2B) is a type of commerce transaction that exists between two businesses, typically characterized by a higher complexity and longer duration than consumer-based sales.

B2B | Marketing Glossary

Database marketing

Database marketing is a practice of using customer data that has been accumulated and stored in a business’ database, to optimize its marketing efforts.

Database marketing | Marketing Glossary
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