Marketing phrases of the week

Joint demand | Marketing Glossary

Joint demand

Joint demand, also sometimes referred to as derived demand, refers to the relationships between two or more goods or services that are related in some way, such that the demand for one directly affects the demand for the other.


Map Pack

Google Map Pack is a set of local search results that appear on Google’s first page whenever someone searches for local businesses, services or products.

Map Pack | Marketing Glossary

Meme

A ‘meme’ is a term that has been used in the marketing and advertising world for some time to refer to an idea, or a unit of cultural information, that is shared from person to person through communications media, such as the internet.

Meme | Marketing Glossary

H1 tag

An H1 tag is an HTML (Hypertext Markup Language) element used to identify the title of a webpage in the code.

H1 tag | Marketing Glossary

Internet Explorer

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world.

Internet Explorer | Marketing Glossary

Halo effect

The ‘halo effect’ is a term that is used extensively in marketing and consumer behaviour.

Halo effect | Marketing Glossary

Negative SEO

Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility.

Negative SEO | Marketing Glossary
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