From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Pinterest

Pinterest is an online social media platform that allows users to share images and videos as 'Pins'.

Outreach

Outreach is an important concept in the world of marketing.

OpenSearch

OpenSearch is an open standard for search engine web APIs.

Autoresponder

An autoresponder is an automated email service that sends pre-written messages to contacts following specific predetermined triggers.

New to the world product

A new-to-the-world product is a type of product that is completely new and revolutionary, designed either to significantly improve an existing product, or to offer an entirely new solution to a previously unsolved problem.

Qualified lead

A qualified lead is a person or organisation who has met a certain criteria or shown certain behaviours that make them a potential customer.

Content curation

Content curation is the process of reviewing, organising, and selecting content from various sources and publishing it in a single platform or publication.

Loss leader

A loss leader is a marketing tactic used by retailers to attract customers to their store and/or website as well as to promote a product.

Newsletter marketing

Newsletter marketing is a cost-effective form of marketing that allows companies to keep in touch with their customers and target audience.

Email marketing

Email marketing is a form of direct digital marketing where businesses, organisations, or individuals use email to communicate either with other businesses, organisations, or individuals, or to communicate with their own customers, market members, or subscribers.

App

An app is a type of application software designed to enable users to perform a specific task on a mobile or computing device.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.