Marketing phrases of the week

Twitter | Marketing Glossary

Twitter

Twitter is a powerful and influential microblogging tool which allows users to post and share short messages, known as tweets.


H1 tag

An H1 tag is an HTML (Hypertext Markup Language) element used to identify the title of a webpage in the code.

H1 tag | Marketing Glossary

Internet Explorer

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world.

Internet Explorer | Marketing Glossary

Halo effect

The ‘halo effect’ is a term that is used extensively in marketing and consumer behaviour.

Halo effect | Marketing Glossary

Negative SEO

Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility.

Negative SEO | Marketing Glossary

Closing ratio

Closing ratio is a term used in marketing to describe the ratio of sales opportunities that you have closed to the total number of sales opportunities that have been presented.

Closing ratio | Marketing Glossary

Banner Ad

A banner ad is a form of digital advertising that appears in the form of a banner or other graphic on a web page.

Banner Ad | Marketing Glossary
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