Marketing phrases of the week

Dark Web | Marketing Glossary

Dark Web

The Dark Web (also known as the darknet or deepnet) is a digital marketplace hidden from public view and accessible only through anonymized and encrypted networks.


User interface

A user interface (UI) is the interface between the user (the person using the product or service) and the system they use.

User interface | Marketing Glossary

Infographic

An infographic is a visual representation of data and information, used to quickly and effectively communicate complex information in an easily understandable way.

Infographic | Marketing Glossary

Online reputation management

Online reputation management (ORM) is the practice of strategically crafting, building and maintaining a positive online reputation for a company, individual, product, or brand.

Online reputation management | Marketing Glossary

Niche marketing

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market.

Niche marketing | Marketing Glossary

Metasearch engines

Meta-search engines, also known as metasearch engines, are online tools used to search multiple search engines at once to get results in a single place.

Metasearch engines | Marketing Glossary

Local search

Local search is concerned with the marketing of a business to local customers through the use of online platforms.

Local search | Marketing Glossary
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