Marketing phrases of the week

Call to action | Marketing Glossary

Call to action

A call to action (CTA) is an instruction given to a user, customer, or audience with the intention of prompting them to take a desired course of action.
Keywords | Marketing Glossary

Keywords

Keywords in marketing refer to words or phrases that are used to describe a particular product, service, or business.

 PBN | Marketing Glossary

PBN

A Private Blog Network (PBN) is a collection of websites that are owned and controlled by the same person or entity.

 Traditional media | Marketing Glossary

Traditional media

Traditional media is a term used to describe the more traditional forms of advertising and advertising channels, such as TV, radio, and print.

 Conversion rate | Marketing Glossary

Conversion rate

Conversion rate is a term used in marketing, and it refers to the percentage of visitors to your website or other online platform that go on to complete a desired action such as making a purchase, signing up for a newsletter or downloading an app or other product.

Junket

A junket is essentially a trip taken by the media to promote a product or service.

Junket | Marketing Glossary

Article

An article in marketing terminology is generally a piece of writing with informative content, written for the purpose of promotion, or otherwise raising awareness or exposure for a product, service, or brand.

Article | Marketing Glossary

Q Sort technique

The Q-sort technique is a powerful and essential marketing research tool.

Q Sort technique | Marketing Glossary

Online press room

An online press room, sometimes called a virtual press room or media room, is a section of a company’s website where journalists, influencers and members of the public can find information about the company and its products.

Online press room | Marketing Glossary

Content Marketing Institute

Content Marketing Institute (CMI) is an organisation that provides comprehensive guidance, guides and best practices for content marketing strategies.

Content Marketing Institute | Marketing Glossary

BANT

BANT stands for Budget, Authority, Need and Timing.

BANT | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.