From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Astroturfing

Astroturfing is a term used in marketing or advertising that uses deceptive tactics to give the impression that public opinion supports something, when in reality, it does not.

New media marketing

New media marketing is the use of digital and interactive technologies to market products and services to consumers.

Google AdSense

Google AdSense is an online advertising platform owned by Google.

Couponing

Couponing refers to the practice of using digital coupons, vouchers, and promotions to save money on your shopping.

Call to action

A call to action (CTA) is an instruction given to a user, customer, or audience with the intention of prompting them to take a desired course of action.

Keywords

Keywords in marketing refer to words or phrases that are used to describe a particular product, service, or business.

PBN

A Private Blog Network (PBN) is a collection of websites that are owned and controlled by the same person or entity.

Traditional media

Traditional media is a term used to describe the more traditional forms of advertising and advertising channels, such as TV, radio, and print.

Conversion rate

Conversion rate is a term used in marketing, and it refers to the percentage of visitors to your website or other online platform that go on to complete a desired action such as making a purchase, signing up for a newsletter or downloading an app or other product.

Junket

A junket is essentially a trip taken by the media to promote a product or service.

Article

An article in marketing terminology is generally a piece of writing with informative content, written for the purpose of promotion, or otherwise raising awareness or exposure for a product, service, or brand.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.