Marketing phrases of the week

Display Network | Marketing Glossary

Display Network

The Display Network is a powerful tool for marketers who want to expand their reach and drive more engagement with their campaigns.


Content marketing

Content marketing is a strategic marketing approach that centres around the creation and distribution of valuable, relevant, and consistent content to an audience, with the goal of driving profit and customer engagement.

Content marketing | Marketing Glossary

On-page SEO

On-page SEO (Search Engine Optimisation) is the practice of optimising a website’s content, structure, and code to make it as search engine-friendly as possible.

On-page SEO | Marketing Glossary

Knowledge Panel

A Knowledge Graph is a powerful tool used in marketing to allow advanced data analysis.

Knowledge Panel | Marketing Glossary

Link popularity

Link Popularity is a way of measuring how many other sites link into a particular site or web page.

Link popularity | Marketing Glossary

Permalink

A permalink, or permanent link, is a URL that is used to directly link to a specific page or post on a website or blog.

Permalink | Marketing Glossary

Link farm

Link farms are an outdated technique used by some website owners to artificially increase the number and quality of their website's inbound links.

Link farm | Marketing Glossary
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