Integrated marketing is the big idea in marketing today.
API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications.
Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand.
"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services.
A ‘return visitor’ is a customer who returns to a website or store and makes multiple purchases, visits or views.
