Marketing phrases of the week

Lean content | Marketing Glossary

Lean content

Lean content is a term used to describe content that is created with the intention of being both quickly produced and usable.


Customer acquisition cost

Customer Acquisition Cost (CAC) is a metric commonly used in business to refer to the cost of convincing a consumer to purchase or use a company’s product or service.

Customer acquisition cost | Marketing Glossary

Newsgroup

A newsgroup is an online space where users can gather and discuss various topics online.

Newsgroup | Marketing Glossary

Lead nurturing

Lead nurturing is a marketing strategy aimed at keeping prospective customers engaged with your business so that they eventually become paying customers.

Lead nurturing | Marketing Glossary

Display Network

The Display Network is a powerful tool for marketers who want to expand their reach and drive more engagement with their campaigns.

Display Network | Marketing Glossary

Customer motivation

Customer motivation is the process of understanding what motivates customers to act and purchase, and creating marketing strategies to meet their needs and drive the desired behavior.

Customer motivation | Marketing Glossary

Price

Price is a vital part of any product and service, and plays a key role in customer decisions.

Price | Marketing Glossary
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