Marketing phrases of the week

Profit margin | Marketing Glossary

Profit margin

Profit margin is one of the most important aspects of running a business.


Radio advertising

Radio advertising is an effective way of reaching potential customers and is used by many companies to advertise their products and services.

Radio advertising | Marketing Glossary

Customer

Customer is a term used in marketing to refer to an individual or group that purchases or utilizes a particular product or service.

Customer | Marketing Glossary

Middle of the funnel

Middle of the funnel (MoFU) is a term used in digital marketing to refer to the steps taken in converting a customer from an inactive state – where they are not actively in contact or interested in a brand or its services or products – to a point where they start to actively consider working with the brand.

Middle of the funnel | Marketing Glossary

Email sponsorship

Email sponsorship is a cost-effective marketing technique used to target potential customers with relevant products and services.

Email sponsorship | Marketing Glossary

Link Network

Link networks are a type of link building that have been around since the advent of SEO – Search Engine Optimisation.

Link Network | Marketing Glossary

Mobile billboard

A mobile billboard is a moving advertisement displayed on the side of a truck, bus, or other vehicle.

Mobile billboard | Marketing Glossary
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