Marketing phrases of the week

Lead qualification | Marketing Glossary

Lead qualification

Lead qualification is an important aspect of modern marketing.
Content marketing | Marketing Glossary

Content marketing

Content marketing is a strategic marketing approach that centres around the creation and distribution of valuable, relevant, and consistent content to an audience, with the goal of driving profit and customer engagement.

 On-page SEO | Marketing Glossary

On-page SEO

On-page SEO (Search Engine Optimisation) is the practice of optimising a website’s content, structure, and code to make it as search engine-friendly as possible.

 Knowledge Panel | Marketing Glossary

Knowledge Panel

A Knowledge Graph is a powerful tool used in marketing to allow advanced data analysis.

 Link popularity | Marketing Glossary

Link popularity

Link Popularity is a way of measuring how many other sites link into a particular site or web page.

Permalink

A permalink, or permanent link, is a URL that is used to directly link to a specific page or post on a website or blog.

Permalink | Marketing Glossary

Link farm

Link farms are an outdated technique used by some website owners to artificially increase the number and quality of their website's inbound links.

Link farm | Marketing Glossary

Bing

Bing is Microsoft's search engine, emblazoned with the slogan 'Bing and Decide'.

Bing | Marketing Glossary

Clickthrough rate

Clickthrough rate (abbreviated to CTR) is an internet marketing metric used to track the effectiveness of a marketing campaign.

Clickthrough rate | Marketing Glossary

Joint venture

A joint venture is an arrangement in which two or more organizations collaborate to undertake a business venture.

Joint venture | Marketing Glossary

Focus group

A focus group is an important tool for marketers, who use the information gathered from focus groups to inform marketing strategies, product development, and other crucial elements of their work.

Focus group | Marketing Glossary
0-9 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.