From A to Z: Your comprehensive marketing glossary.
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Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand.
"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services.
A ‘return visitor’ is a customer who returns to a website or store and makes multiple purchases, visits or views.
Business-to-business (B2B) is a type of commerce transaction that exists between two businesses, typically characterized by a higher complexity and longer duration than consumer-based sales.
Database marketing is a practice of using customer data that has been accumulated and stored in a business’ database, to optimize its marketing efforts.
