Marketing phrases of the week

Drop out rate | Marketing Glossary

Drop out rate

Drop out rate is a term used in marketing to refer to the number of people who do not complete a process or activity.
Marketing | Marketing Glossary

Marketing

Marketing is a broad term used to encompass the activities a company takes to generate awareness, interest, and ultimately, sales in their products or services.

 Keyword ranking | Marketing Glossary

Keyword ranking

Keyword ranking is a measure of the visibility and relevance of a website or page on a search engine’s results page (SERP).

 Party plan | Marketing Glossary

Party plan

Party Plan is an effective and engaging sales model that uses interpersonal relationships to create an enjoyable buying experience.

 Googlebot | Marketing Glossary

Googlebot

Googlebot is the name used for Google’s web crawling bot, which is an automated program used by the search engine to find, index, and rank websites.

SERP

SERP stands for Search Engine Results Page, which is the page of results you get when you type a query into a search engine such as Google.

SERP | Marketing Glossary

Opt out

Opt-Out is a term used in the world of marketing to describe the process by which an individual can indicate that they do not want to receive further communications from a specific organisation.

Opt out | Marketing Glossary

Cost plus pricing

Cost plus pricing is a pricing strategy used by businesses when they are looking to determine the price point of their product or service.

Cost plus pricing | Marketing Glossary

Promoted content

Promoted content is the term used to describe content that has been placed in a prominent position on media platforms, such as search engine results, websites, and social media, for the purpose of increasing visibility and gaining more attention than regular content.

Promoted content | Marketing Glossary

Creative Assets

Creative assets refer to anything a company creates and uses to share its branding, message, and values.

Creative Assets | Marketing Glossary

Persona

A customer persona is a semi-fictional representation of your ideal customer.

Persona | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.