From A to Z: Your comprehensive marketing glossary.
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ROAS, or return on advertising spend, is an important metric that measures the efficiency of your marketing campaigns and how much revenue you are able to generate for every pound (or other currency) spent.
Attribution is an important marketing concept which refers to the process of assigning credit to a particular source for a particular customer action or result.
Native advertising is a form of marketing that uses content that is integrated within a particular platform or publisher to capture the attention of its audience.
The Dark Web (also known as the darknet or deepnet) is a digital marketplace hidden from public view and accessible only through anonymized and encrypted networks.
Klout is an online measurement system which indicates the reach and influence of any individual on the web.
