From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

LTV CAC

LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel.

Sales agents

Sales agents are people responsible for selling products, services, or some other form of offering to customers or prospects.

KeyWirky

KeyWirky is a marketing technique that is used to evaluate the effectiveness of a digital content strategy.

Schema Markup

Schema Markup is a form of microdata that can be added to your website’s HTML to provide search engines with more information about a page.

Syndicated content

Syndicated content is content that has been published and distributed across multiple platforms and websites.

Page views

Page views refers to the number of times a particular webpage has been viewed.

Indoor signage

Indoor signage is a marketing term that refers to signage displayed inside a building or location, such as in retail stores, businesses, hotels, restaurants, sports stadiums, and so on.

Sales pipeline

Sales pipeline is the term used to refer to the sales process—from start to finish—and the steps followed by salespeople.

Link reclamation

Link reclamation is an essential search engine optimization (SEO) technique that should form an integral part of any content and link building strategy.

Social newsjacking

Social newsjacking is a marketing technique used to inject a brand or product into trending news or discussions.

Data entry

Data entry is a crucial step in every business’s operations as it is used to store and manage data at scale.

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