Marketing phrases of the week

Search query | Marketing Glossary

Search query

A ‘search query’ is a phrase typed into a search engine to find relevant webpages related to the words entered.
Leads | Marketing Glossary

Leads

Leads in marketing are potential customer contacts that have been identified, qualified and nurtured by a company.

 Content strategy | Marketing Glossary

Content strategy

Content strategy is a detailed plan for creating and publishing content that's relevant and engaging to your target audience.

 Celebrity endorsement | Marketing Glossary

Celebrity endorsement

A celebrity endorsement is a strategic marketing partnership between a brand and an influential celebrity.

 Digital Marketing | Marketing Glossary

Digital Marketing

Digital Marketing is a term used to refer to the process of promoting products and services to potential customers through digital channels.

Lookalike Audience

Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns.

Lookalike Audience | Marketing Glossary

Keyword stemming

Keyword stemming is a search engine optimisation (SEO) technique that involves using variations of the same root keyword in order to draw in more organic search traffic.

Keyword stemming | Marketing Glossary

Point of sale display

A point of sale display (POS display) is a marketing tool used to draw attention to a particular product or offer at a store checkout.

Point of sale display | Marketing Glossary

CPA

Cost Per Acquisition (CPA) is a marketing term used to describe the cost associated with acquiring a new customer or action.

CPA | Marketing Glossary

Social media

Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content.

Social media | Marketing Glossary

Prospect data list

A prospect data list is a list of customer information that's used by businesses and organisations as part of their marketing, sales and lead generation efforts.

Prospect data list | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.