Marketing phrases of the week

Ambient media | Marketing Glossary

Ambient media

Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.
Facebook Business Page | Marketing Glossary

Facebook Business Page

A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform.

 Lead magnet | Marketing Glossary

Lead magnet

A lead magnet is a promotional tool used to capture prospective customers’ attention and generate some direct action.

 Long Tail Keyword | Marketing Glossary

Long Tail Keyword

A ‘long tail keyword’ is an incredibly powerful tool for marketers and businesses looking to increase their search-engine visibility and website traffic.

 Deep link | Marketing Glossary

Deep link

Deep linking is a technique used in digital marketing that provides web users with a direct link to a specific and more relevant page within a website.

Instagram

Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand.

Instagram | Marketing Glossary

Crowdsource

Crowdsourcing is a type of marketing that leverages the collective knowledge, talents, and resources of a large group of people.

Crowdsource | Marketing Glossary

Mass customisation

Mass customisation is a marketing approach which seeks to tailor products to fit the unique needs and wants of individual customers.

Mass customisation | Marketing Glossary

Conversation

Customer conversation is the process of engaging with customers through dialogue, often in the form of conversations using digital channels like social media, email, and more.

Conversation | Marketing Glossary

Veblen effect

The Veblen effect is an economic phenomenon which takes its name from the American economist Thorstein Veblen, who first wrote about it in 1899.

Veblen effect | Marketing Glossary

Affiliate marketing

Affiliate marketing is a promotional strategy used by companies in which commission is earned for referring customers to their products and services.

Affiliate marketing | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.