Marketing phrases of the week

Halo effect | Marketing Glossary

Halo effect

The ‘halo effect’ is a term that is used extensively in marketing and consumer behaviour.
Negative SEO | Marketing Glossary

Negative SEO

Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility.

 Closing ratio | Marketing Glossary

Closing ratio

Closing ratio is a term used in marketing to describe the ratio of sales opportunities that you have closed to the total number of sales opportunities that have been presented.

 Banner Ad | Marketing Glossary

Banner Ad

A banner ad is a form of digital advertising that appears in the form of a banner or other graphic on a web page.

 Phishing | Marketing Glossary

Phishing

Phishing is a type of cybercrime that involves social engineering techniques to manipulate unsuspecting victims into providing confidential or financial information.

Judgement sample

A judgment sample, also known as a judgemental sample, is a type of non-probability sampling that involves choosing study participants based on the researcher’s personal judgement about which individuals are most appropriate for a study.

Judgement sample | Marketing Glossary

Spider

A Spider, also known as a web crawler, is a program designed to scour the web and collect data from websites in order to create an index of content.

Spider | Marketing Glossary

NoFollow link

A NoFollow link is a type of link in website programming that tells search engines not to take the link into account when crawling or indexing the site.

NoFollow link | Marketing Glossary

LSI

Latent Semantic Indexing (LSI) is a method of indexing used by search engines to understand the relationship between words, phrases and topics.

LSI | Marketing Glossary

Q&A

Q&A stands for “questions and answers” and is simply a format where a question is asked and an answer is provided by an informed expert or opinion lead.

Q&A | Marketing Glossary

Plagiarism

Plagiarism is the practice of taking someone else’s work (or ideas) and claiming it as your own.

Plagiarism | Marketing Glossary
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