Marketing phrases of the week

Reverse graffiti | Marketing Glossary

Reverse graffiti

Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs.


CRO

Conversion Rate Optimisation, or CRO for short, is a marketing process aimed at improving website performance and increasing customer conversions.

CRO | Marketing Glossary

Original referrer

Original referrer is a marketing term which describes the source of the original visit to a website.

Original referrer | Marketing Glossary

Above the fold

Above the fold is a term used to describe the top part of a website or page that is visible without any scrolling or clicking.

Above the fold | Marketing Glossary

Product placement

Product placement is a marketing technique used by brands to promote a product or service through featuring them in media such as television, film, radio, or even video games.

Product placement | Marketing Glossary

Customer needs

Customer needs are requirements that a customer has in relation to a product or service, and they are essential when it comes to adapting and improving a business’s services to meet the demands of their customers.

Customer needs | Marketing Glossary

Open source

Open source refers to software that is made available to anyone, for free, and where the source code is available for others to view, modify, and improve upon.

Open source | Marketing Glossary
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