From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Niche marketing

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market.

Metasearch engines

Meta-search engines, also known as metasearch engines, are online tools used to search multiple search engines at once to get results in a single place.

Local search

Local search is concerned with the marketing of a business to local customers through the use of online platforms.

Integrated marketing

Integrated marketing is the big idea in marketing today.

API

API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications.

Brand journalism

Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand.

Below the line

"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services.

Return visitor

A ‘return visitor’ is a customer who returns to a website or store and makes multiple purchases, visits or views.

B2B

Business-to-business (B2B) is a type of commerce transaction that exists between two businesses, typically characterized by a higher complexity and longer duration than consumer-based sales.

Database marketing

Database marketing is a practice of using customer data that has been accumulated and stored in a business’ database, to optimize its marketing efforts.

Google Hummingbird

Google Hummingbird is a search engine algorithm update that was introduced by Google in 2013.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.