Marketing phrases of the week

Mobile billboard | Marketing Glossary

Mobile billboard

A mobile billboard is a moving advertisement displayed on the side of a truck, bus, or other vehicle.
Disavow tool | Marketing Glossary

Disavow tool

The Disavow Tool is a powerful tool that can help in repairing the reputation of a website if it has been damaged by link building tactics deemed less than optimal by search engines such as Google.

 Community advertising | Marketing Glossary

Community advertising

Community advertising is a form of promotional methodology that involves engaging members of a community within a certain demographic niche in order to reach a wider audience.

 Product bundling | Marketing Glossary

Product bundling

Product bundling is the practice of combining multiple products or services into a single package, priced as one.

 Conversion path | Marketing Glossary

Conversion path

A ‘conversion path’ is a term used in marketing to describe the chain of events which lead a potential customer from discovering a service or product to completing a desired action.

Click bait

Click bait is a type of online advertising that is designed to entice users to click on a link.

Click bait | Marketing Glossary

Search query

A ‘search query’ is a phrase typed into a search engine to find relevant webpages related to the words entered.

Search query | Marketing Glossary

Leads

Leads in marketing are potential customer contacts that have been identified, qualified and nurtured by a company.

Leads | Marketing Glossary

Content strategy

Content strategy is a detailed plan for creating and publishing content that's relevant and engaging to your target audience.

Content strategy | Marketing Glossary

Celebrity endorsement

A celebrity endorsement is a strategic marketing partnership between a brand and an influential celebrity.

Celebrity endorsement | Marketing Glossary

Digital Marketing

Digital Marketing is a term used to refer to the process of promoting products and services to potential customers through digital channels.

Digital Marketing | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.