Marketing phrases of the week

Positioning | Marketing Glossary


Positioning is the process of positioning a brand or product within the minds of a customer or target audience.

Load time

Load time is an important concept to understand if you are involved in any type of digital marketing, including search engine marketing, content marketing and direct marketing.

Load time | Marketing Glossary

Keyword density

Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page.

Keyword density | Marketing Glossary


AIDCA is an acronym that stands for Attention, Interest, Desire, Conviction, and Action.

AIDCA | Marketing Glossary

Open rate

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.

Open rate | Marketing Glossary


Just-in-time (JIT) is an inventory and production strategy that helps businesses stay streamline and cost-effective without compromising on quality.

JIT | Marketing Glossary

Qualitative data

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does.

Qualitative data | Marketing Glossary
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.