Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service.
CPC (Cost Per Click) is a type of digital advertising where payment is based upon each time an ad is clicked, rather than based on impressions (or the number of times an advertisement is viewed).
A marketing plan is a document that explains the components of an organization’s marketing strategy, including their objectives, target market and strategies for achieving it.
Aggregated content is a type of content marketing strategy that involves collecting and collecting material from multiple sources.
Earnings Per Click (EPC) is a metric used in online marketing or advertising that shows the potential income generated per click that an ad generates.
Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share.
A launch party is an event designed to mark the public introduction of a new product or service to the world.
Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services.
Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales.
Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other.