Marketing phrases of the week

Spider | Marketing Glossary

Spider

A Spider, also known as a web crawler, is a program designed to scour the web and collect data from websites in order to create an index of content.
NoFollow link | Marketing Glossary

NoFollow link

A NoFollow link is a type of link in website programming that tells search engines not to take the link into account when crawling or indexing the site.

 LSI | Marketing Glossary

LSI

Latent Semantic Indexing (LSI) is a method of indexing used by search engines to understand the relationship between words, phrases and topics.

 Q&A | Marketing Glossary

Q&A

Q&A stands for “questions and answers” and is simply a format where a question is asked and an answer is provided by an informed expert or opinion lead.

 Plagiarism | Marketing Glossary

Plagiarism

Plagiarism is the practice of taking someone else’s work (or ideas) and claiming it as your own.

Information architecture

Information architecture (IA) is an important concept when it comes to the marketing and design of websites and other digital products.

Information architecture | Marketing Glossary

URL rewriting

URL rewriting is a process that allows you to make your website URLs more user-friendly and search engine friendly.

URL rewriting | Marketing Glossary

Netiquette

Netiquette, short for 'network etiquette', refers to etiquette guidelines for the internet.

Netiquette | Marketing Glossary

Article marketing

Article marketing is a type of online marketing or content marketing strategy used to generate website publicity and traffic by writing and publishing content on websites and other online platforms.

Article marketing | Marketing Glossary

Data mining

Data mining is a powerful and valuable tool for marketers, businesses, and researchers across a variety of industries.

Data mining | Marketing Glossary

Brand visibility

Brand visibility refers to how easily and recognisably a brand is noticed by a consumer.

Brand visibility | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.