Marketing phrases of the week

Canonicalisation | Marketing Glossary

Canonicalisation

Canonicalisation is an important concept to understand when it comes to optimising webpages for better search engine rankings.
Digital TV | Marketing Glossary

Digital TV

Digital TV is a new way of receiving television which has been developed over recent years.

 Crowdsourced content | Marketing Glossary

Crowdsourced content

Crowdsourced content, also known as user-generated content (UGC), is any type of online content created by an audience of people, and submitted to the original source.

 Link rot | Marketing Glossary

Link rot

Link rot is a term used in the marketing industry to describe the process of web page links becoming broken or outdated overtime.

 Website penalty | Marketing Glossary

Website penalty

A website penalty, also known as Search Engine Optimisation (SEO) penalty, is a key topic of discussion when it comes to website optimisation and ranking strategies in the eyes of search engine providers.

Link exchange

A link exchange, also known as link trading, is a popular form of internet marketing used to increase website traffic and boost a website’s search engine rankings.

Link exchange | Marketing Glossary

Quantitative data

Quantitative data is information that is expressed in numerical terms and measured as a quantity.

Quantitative data | Marketing Glossary

Promotion

Promotion is the process of raising public awareness of a product, service, or event.

Promotion | Marketing Glossary

Content shock

Content shock refers to the overwhelming amount of online content available, often presented by users as well as companies and marketers.

Content shock | Marketing Glossary

Segmentation

Segmentation is a key part of any successful marketing campaign.

Segmentation | Marketing Glossary

Data extraction

Data extraction is a process of extracting data from various sources such as websites, databases, and other files.

Data extraction | Marketing Glossary
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