Marketing phrases of the week

CRO | Marketing Glossary

CRO

Conversion Rate Optimisation, or CRO for short, is a marketing process aimed at improving website performance and increasing customer conversions.


Open source

Open source refers to software that is made available to anyone, for free, and where the source code is available for others to view, modify, and improve upon.

Open source | Marketing Glossary

Internal site search

Internal site search is a tool for websites that allows users to find specific information quickly and easily.

Internal site search | Marketing Glossary

Profit margin

Profit margin is one of the most important aspects of running a business.

Profit margin | Marketing Glossary

Kanban

Kanban is an agile project management methodology designed to focus on a project’s workflow and help to improve productivity and efficiency.

Kanban | Marketing Glossary

Magazine insert

A magazine insert is a specially printed advertisement that is inserted into a magazine.

Magazine insert | Marketing Glossary

Marketing ethics

Marketing ethics is the application of adherence to ethical principles, moral standards, and accepted best practices to the practices of marketing.

Marketing ethics | Marketing Glossary
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