From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Positioning

Positioning is the process of positioning a brand or product within the minds of a customer or target audience.

SERP Position

SERP Position is a term used to refer to the placement of a website or page on the search engine results page (SERP).

LinkedIn

LinkedIn is an online professional network used by millions of people around the world.

New visitor

A new visitor to a website can be described as an absolutely fresh website visitor - somebody who has never been on the website before.

Big data

Big data is a term used to describe immense and complex datasets which can be difficult to process using traditional methods of data analysis.

Load time

Load time is an important concept to understand if you are involved in any type of digital marketing, including search engine marketing, content marketing and direct marketing.

Keyword density

Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page.

AIDCA

AIDCA is an acronym that stands for Attention, Interest, Desire, Conviction, and Action.

Open rate

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.

JIT

Just-in-time (JIT) is an inventory and production strategy that helps businesses stay streamline and cost-effective without compromising on quality.

Qualitative data

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.