Marketing phrases of the week

Lead nurturing | Marketing Glossary

Lead nurturing

Lead nurturing is a marketing strategy aimed at keeping prospective customers engaged with your business so that they eventually become paying customers.


Lead qualification

Lead qualification is an important aspect of modern marketing.

Lead qualification | Marketing Glossary

Content marketing

Content marketing is a strategic marketing approach that centres around the creation and distribution of valuable, relevant, and consistent content to an audience, with the goal of driving profit and customer engagement.

Content marketing | Marketing Glossary

On-page SEO

On-page SEO (Search Engine Optimisation) is the practice of optimising a website’s content, structure, and code to make it as search engine-friendly as possible.

On-page SEO | Marketing Glossary

Knowledge Panel

A Knowledge Graph is a powerful tool used in marketing to allow advanced data analysis.

Knowledge Panel | Marketing Glossary

Link popularity

Link Popularity is a way of measuring how many other sites link into a particular site or web page.

Link popularity | Marketing Glossary

Permalink

A permalink, or permanent link, is a URL that is used to directly link to a specific page or post on a website or blog.

Permalink | Marketing Glossary
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