Marketing phrases of the week

Moneyback guarantee | Marketing Glossary

Moneyback guarantee

A money-back guarantee is a type of promise made between the buyer and seller that the buyer has the right to return a product or service for a full refund or exchange if it does not meet the agreed-upon quality or performance standards.
Blog | Marketing Glossary

Blog

A blog (short for “web log”) is an online platform which allows you to express your thoughts, opinions, ideas and interests to a wider audience.

 Contextual advertising | Marketing Glossary

Contextual advertising

Contextual advertising is an online marketing technique that involves placing ads in the content of websites, search engine results and other online platforms, in order to be able to target potential customers by taking into account what they are reading or searching for.

 Online press release | Marketing Glossary

Online press release

An online press release is an effective tool for getting attention for your business, organisation, or event on the internet.

 Copyscape | Marketing Glossary

Copyscape

Copyscape is an online tool designed to help website owners and content creators protect their work from plagiarism.

Internal link

An internal link is a hyperlink on a website or online application that points to another page or section within the same website or online application.

Internal link | Marketing Glossary

Blogosphere

The blogosphere is a term used to refer to the collective body of all blogs and bloggers on the internet.

Blogosphere | Marketing Glossary

IP Address

An Internet Protocol address, commonly referred to as an IP address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

IP Address | Marketing Glossary

PR campaign

A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales.

PR campaign | Marketing Glossary

Loyalty programme

A loyalty programme is designed to incentivise customers to purchase and interact more often with your brand, creating a lasting relationship and repeat purchases.

Loyalty programme | Marketing Glossary

Tripwire marketing

Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase.

Tripwire marketing | Marketing Glossary
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