Marketing phrases of the week

NAP | Marketing Glossary

NAP

NAP, or Name, Address, Phone Number, is an acronym often used in online business listings, such as those found on Google, Facebook, Yelp, and other popular directories.
KEI analysis | Marketing Glossary

KEI analysis

KEI analysis (or keyword effectiveness index) is a tool that is used to determine the effectiveness of search terms and keywords that relate to a website's content.

 PPC | Marketing Glossary

PPC

PPC stands for Pay Per Click, and it is an online advertising model which advertisers use to generate traffic to their websites.

 Paid search | Marketing Glossary

Paid search

Paid search, also known as pay-per-click (PPC) advertising, is a business model where an advertiser pays a fee every time a user clicks on their ad.

 Promotional team | Marketing Glossary

Promotional team

Promotional teams are groups of people whose goal it is to generate attention for a brand, product, or idea.

Reverse graffiti

Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs.

Reverse graffiti | Marketing Glossary

Data-backed content

Data-backed content can be defined as content that is created using research-based insights and data.

Data-backed content | Marketing Glossary

Live seminar

A live seminar is a type of event where a speaker or presenter leads a session with an audience, with the session taking place on-site at a designated location.

Live seminar | Marketing Glossary

Experiential marketing

Experiential marketing refers to a marketing strategy that engages consumers in an interactive and memorable experience in order to create a positive connection with a brand.

Experiential marketing | Marketing Glossary

Java

Java is a general-purpose programming language that is widely used in software engineering and web development.

Java | Marketing Glossary

CRO

Conversion Rate Optimisation, or CRO for short, is a marketing process aimed at improving website performance and increasing customer conversions.

CRO | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.