Marketing phrases of the week

Outdoor advertising | Marketing Glossary

Outdoor advertising

Outdoor advertising is one of the oldest forms of advertising and it is an effective way to reach certain audiences.
User interface | Marketing Glossary

User interface

A user interface (UI) is the interface between the user (the person using the product or service) and the system they use.

 Infographic | Marketing Glossary

Infographic

An infographic is a visual representation of data and information, used to quickly and effectively communicate complex information in an easily understandable way.

 Online reputation management | Marketing Glossary

Online reputation management

Online reputation management (ORM) is the practice of strategically crafting, building and maintaining a positive online reputation for a company, individual, product, or brand.

 Niche marketing | Marketing Glossary

Niche marketing

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market.

Metasearch engines

Meta-search engines, also known as metasearch engines, are online tools used to search multiple search engines at once to get results in a single place.

Metasearch engines | Marketing Glossary

Local search

Local search is concerned with the marketing of a business to local customers through the use of online platforms.

Local search | Marketing Glossary

Integrated marketing

Integrated marketing is the big idea in marketing today.

Integrated marketing | Marketing Glossary

API

API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications.

API | Marketing Glossary

Brand journalism

Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand.

Brand journalism | Marketing Glossary

Below the line

"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services.

Below the line | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.