From A to Z: Your comprehensive marketing glossary.
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Cost Per Acquisition (CPA) is a marketing term used to describe the cost associated with acquiring a new customer or action.
Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content.
A prospect data list is a list of customer information that's used by businesses and organisations as part of their marketing, sales and lead generation efforts.
SMS stands for Short Message Service and is a form of communication that involves sending and receiving messages via mobile phone.
Heading tags are HTML tags used to structure webpages and identify the main topics and other key pieces of content.
