Marketing phrases of the week

Voicemail | Marketing Glossary

Voicemail

Voicemail is a type of telecommunications technology that enables an individual to record and store a voice message in order to be retrieved and listened to at a later time.


Link rot

Link rot is a term used in the marketing industry to describe the process of web page links becoming broken or outdated overtime.

Link rot | Marketing Glossary

Website penalty

A website penalty, also known as Search Engine Optimisation (SEO) penalty, is a key topic of discussion when it comes to website optimisation and ranking strategies in the eyes of search engine providers.

Website penalty | Marketing Glossary

Link exchange

A link exchange, also known as link trading, is a popular form of internet marketing used to increase website traffic and boost a website’s search engine rankings.

Link exchange | Marketing Glossary

Quantitative data

Quantitative data is information that is expressed in numerical terms and measured as a quantity.

Quantitative data | Marketing Glossary

Promotion

Promotion is the process of raising public awareness of a product, service, or event.

Promotion | Marketing Glossary

Content shock

Content shock refers to the overwhelming amount of online content available, often presented by users as well as companies and marketers.

Content shock | Marketing Glossary
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