Marketing phrases of the week

Attribution | Marketing Glossary

Attribution

Attribution is an important marketing concept which refers to the process of assigning credit to a particular source for a particular customer action or result.
Native advertising | Marketing Glossary

Native advertising

Native advertising is a form of marketing that uses content that is integrated within a particular platform or publisher to capture the attention of its audience.

 Dark Web | Marketing Glossary

Dark Web

The Dark Web (also known as the darknet or deepnet) is a digital marketplace hidden from public view and accessible only through anonymized and encrypted networks.

 Klout | Marketing Glossary

Klout

Klout is an online measurement system which indicates the reach and influence of any individual on the web.

 Multipurpose content | Marketing Glossary

Multipurpose content

Multipurpose content is a type of content created with the intention of being used across different channels and platforms.

Website Analytics

Website Analytics can be defined as the analysis, measurement, and interpretation of quantitative data regarding visitors to a website.

Website Analytics | Marketing Glossary

Outdoor advertising

Outdoor advertising is one of the oldest forms of advertising and it is an effective way to reach certain audiences.

Outdoor advertising | Marketing Glossary

User interface

A user interface (UI) is the interface between the user (the person using the product or service) and the system they use.

User interface | Marketing Glossary

Infographic

An infographic is a visual representation of data and information, used to quickly and effectively communicate complex information in an easily understandable way.

Infographic | Marketing Glossary

Online reputation management

Online reputation management (ORM) is the practice of strategically crafting, building and maintaining a positive online reputation for a company, individual, product, or brand.

Online reputation management | Marketing Glossary

Niche marketing

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market.

Niche marketing | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.