From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

KISS principle

The KISS principle, or Keep It Simple Stupid, is one of the most popular and widely-used principles of marketing and design.

Rational buying motives

Rational buying motives are the influences that drive people to purchase a product or service – consumers do not buy on a whim, but are instead responding to certain triggers.

Content farm

A content farm is an online platform used by businesses and organisations to create, share and distribute their content.

Marketing Director

A marketing director is a senior leadership role that is responsible for driving an organisations overall marketing strategy and initiatives.

Keyword

A keyword is a word or phrase used to search for information or to identify content.

Ambient media

Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.

Facebook Business Page

A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform.

Lead magnet

A lead magnet is a promotional tool used to capture prospective customers’ attention and generate some direct action.

Long Tail Keyword

A ‘long tail keyword’ is an incredibly powerful tool for marketers and businesses looking to increase their search-engine visibility and website traffic.

Deep link

Deep linking is a technique used in digital marketing that provides web users with a direct link to a specific and more relevant page within a website.

Instagram

Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand.

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