Marketing Glossary

ADVERTISING STANDARDS AUTHORITY

The Advertising Standards Authority (ASA) is an independent regulator of advertising across all media in the UK. It is the UK’s trusted, independent body for advertised standards and the ASA sets, maintains and enforces them and works with all stakeholders, including advertisers, media and the public, to ensure that ads that appear in every UK medium comply with the UK’s laws and Codes of Practice.

GDPR

GDPR stands for the General Data Protection Regulation, which is a law dealing with data protection and privacy for individuals in the European Union. It came into force on 25 May 2018 and applies both to organisations in the EU and to organisations outside of the EU who offer goods and services in the EU.

A Privacy Policy is a document which outlines a company’s commitment to users, visitors and customers with regard to the collection and use of their personal data. It also explains the type of data that is collected, as well as how that data is used and stored.

RIGHT TO BE FORGOTTEN

The ‘Right to be forgotten’ is a term used to refer to the right to have certain information about an individual erased or not made publicly available. In a digital world where the data that is being collected and stored is increasingly becoming more granular and wide-reaching, it is important that people have the right for some of this information to be forgotten.

SERVICE LEVEL AGREEMENT

A Service level agreement (SLA) is a written agreement between two parties – typically a service provider and customer – that outlines the level of service expected from the service provider and how service performance will be measured. Generally, SLAs are legally binding contracts that set out the details of the specific services to be provided, including performance standards, warranties, service availability and recovery, responsibility for problem resolution, and the parties' compensation for the service.

WEBSITE COPYRIGHT NOTICE

A ‘Website Copyright Notice’ is a statement which appears on a website's homepage, footer, or a separate legal page. It informs website visitors and users of the copyright owner's rights regarding the website's text, design, images, audio and video content, and other intellectual property.