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Landing pages are one of the most important marketing tools available to businesses, offering them an incredible opportunity to convert website visitors into customers, subscribers, or high-value leads. They are dedicated pages of a website that have been designed with the express purpose of capturing user attention and converting them into customers.

A Launch party is an event designed to mark the public introduction of a new product or service to the world. It is often used to build up hype around the launch and attract attention to the company or product launching.

Lead generation is a broad term used to describe the process of attracting and converting website visitors into leads. A lead is a person who expresses an interest in your company's product or service and typically provides contact information so that you can follow up.

A Lead magnet is a promotional tool used to capture prospective customers’ attention and generate some direct action. It is used in marketing to help build a database of leads that can be converted into customers.

Lead nurturing is a marketing strategy aimed at keeping prospective customers engaged with your business so that they eventually become paying customers. It involves creating and providing content that is tailored to your target audience, in order to build up a relationship and encourage them to take a desired action.

Lead qualification is an important aspect of modern marketing. It is the process of identifying which leads are most likely to be converted into loyal customers.

Lead scoring is a method used by modern marketers to define the value of prospects, contacts and customers. It is used to identify the best prospects for sales activities, and to help prioritize marketing efforts, so that the most valuable contacts and leads receive the resources needed to drive conversions.

Lead Time is a term well-known to Public Relations practitioners and refers to the amount of time that elapses between the moment they first receive an assignment and the moment they can provide a finished product. The actual ‘lead time’ associated with any project will depend very much on the project itself in terms of its size, complexity and other factors.

Leads in marketing are potential customer contacts that have been identified, qualified and nurtured by a company. A lead can contain contact information about an individual, such as a name, email address, phone number, job title, company name, and other relevant data points.

Lean content is a term used to describe content that is created with the intention of being both quickly produced and usable. It is the concept of creating content that is of high quality and gets to the point quickly, without wasting time or energy on needless details or excess material.

Lifecycle stages are a concept used in marketing to describe the stages of a consumer’s relationship with a certain product or brand over time. Understanding the lifecycle stages of a product or brand enables marketers to optimise their marketing strategies and campaigns in a way that more effectively meets the needs of their customers.

Link, when used in the context of marketing, is a term used to refer to the physical and or logical connection between two entities. For example, a link can exist between a website and social media post, between two types of content, or between two text points in a website or article.

Link bait is a type of content that is designed to attract attention and encourage people to share it with others. It can be text, visuals, or even audio, but its goal is always to be compelling and engaging enough to prompt a user to link back to the original source.

Link building is the process of establishing relevant links (or links back) from external websites to your own website for the purpose of increasing the visibility of your website in the search engine results pages (SERPs). The main aim of link building is to increase the website’s ranking on SERPs so more potential customers can find it.

A Link checker is an essential tool available to marketers that allows them to see where their website’s internal and external links are pointing and ensure they are working properly. It may also be referred to as a link tester, and it is used to analyse the structure and navigation of a website, as well as to check the authenticity of websites where links are being redirected.

A Link exchange, also known as link trading, is a popular form of internet marketing used to increase website traffic and boost a website’s search engine rankings. It involves exchanging links with another webmaster to establish a mutually beneficial relationship.

Link farms are an outdated technique used by some website owners to artificially increase the number and quality of their website's inbound links. They are generally considered to be poor practice by the search engines and may result in penalties or a drastic decrease in organic traffic.

Link Networks are a type of link building that have been around since the advent of SEO – Search Engine Optimisation. They involve complex networks of websites that are connected via a linking structure that is intended to increase the visbility of websites on the internet.

Link popularity is a way of measuring how many other sites link into a particular site or web page. It is important because it helps search engines decide how to rank a website on search engine result pages (SERPs).

A Link profile is a collection of incoming and outgoing links that are part of a website's overall online presence and link structure. The profile includes all the links on the website itself and all of the external links that point to it from other websites.

Link reclamation is an essential search engine optimization (SEO) technique that should form an integral part of any content and link building strategy. It is the practice of hunting down and removing broken, outdated, or incorrect URLs from a website and replacing them with current, authoritative links to relevant and useful content.

Link rot is a term used in the marketing industry to describe the process of web page links becoming broken or outdated overtime. This is a common problem that businesses face and it can damage search engine rankings, impair user experience, and lead to the loss of important web traffic.

LinkedIn is an online professional network used by millions of people around the world. It allows users to create a public profile, engage with other professionals, establish an online presence by connecting with other members, showcase their portfolio and experience, join groups and access industry knowledge, network with prospective or current employers, and find job opportunities.

inkedin Advertising, also known as LinkedIn Ads, is a form of digital advertising, or pay-per-click (PPC) advertising, that enables businesses to target and reach professionals and businesses on the social media platform LinkedIn. Unlike traditional PPC campaigns, LinkedIn Ads allows you to target specific groups of professionals within specific industries and geographic locations, making it a highly precise and effective form of advertising.

Live chat is a form of online customer service wherein customers can interact with businesses instantly. It provides customers with immediate support, and businesses can benefit by increasing satisfaction and loyalty which can, in turn, lead to increased sales.

Live classes are a form of teaching delivery in which students and teachers participate in real-time classroom sessions on the internet. A live class is a way for students to learn from qualified professionals, interact with other learners, and receive timely feedback from the course instructors during and after their sessions.

A Live event is a gathering of people in a physical space, which could be anything from a business conference to a music gig. It’s also known as an offline event.

Live presentations are a great way to interact with audiences and deliver powerful messages. However, the challenge lies in how to create the best presentations that meet the expectations of the intended audience and capture their attention throughout the duration of the presentation.

A Live seminar is a type of event where a speaker or presenter leads a session with an audience, with the session taking place on-site at a designated location. This type of seminar is often used by businesses to train staff, share knowledge, demonstrate products or services, and to generate customer interest in a particular topic.

Load time is an important concept to understand if you are involved in any type of digital marketing, including search engine marketing, content marketing and direct marketing. Put simply, it is the length of time a user has to wait before they can access the content they were trying to access, typically measured in seconds.

Local search is concerned with the marketing of a business to local customers through the use of online platforms. It is about making sure businesses are found online for searches for local products and services.

A Logo is a visual identifier for a business or organisation, a graphical representation of an idea or concept. It’s a tool that helps to distinguish your company from competitors, while making it easier for customers to recognise your brand.

A ‘Long Tail Keyword’ is an incredibly powerful tool for marketers and businesses looking to increase their search-engine visibility and website traffic. Put simply, long tail keywords are a combination of words or phrases that someone is likely to type into a search engine like Google when looking for something specific.

Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns. This marketing technique makes it easier for businesses to reach potential customers who may be more likely to become buyers.

Loss aversion is a concept from marketing psychology that suggests that people are typically more likely to take action or take a risk to avoid a loss than to acquire a similar value in a reward. In other words, people feel the pain of losses much more strongly than the pleasure of gains.

A Loss leader is a marketing tactic used by retailers to attract customers to their store and/or website as well as to promote a product. It refers to a product that is sold below the normal retail price, and therefore the retailer incurs a loss on that goods.

Loyalty is an often-overlooked concept in the world of marketing, but it is vitally important to all successful businesses. Loyalty speaks to the attachment customers have with the brand they’ve chosen and the feelings they have when they interact with it.

A Loyalty programme is designed to incentivise customers to purchase and interact more often with your brand, creating a lasting relationship and repeat purchases. It is customised to meet the needs of your business and rewards existing customers who have a connection to your brand.

Latent Semantic Indexing (LSI) is a method of indexing used by search engines to understand the relationship between words, phrases and topics. It’s based on the idea that words and phrases which are semantically related have a similar context.

LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel. It allows them to quantify the predicted return on their marketing spend and helps to inform decisions on which channels should be used to drive the maximum ROI.