Landing pages are one of the most important marketing tools available to businesses, offering them an incredible opportunity to convert website visitors into customers, subscribers, or high-value leads. They are dedicated pages of a website that have been designed with the express purpose of capturing user attention and converting them into customers.
Lead nurturing is a marketing strategy aimed at keeping prospective customers engaged with your business so that they eventually become paying customers. It involves creating and providing content that is tailored to your target audience, in order to build up a relationship and encourage them to take a desired action.
Lead scoring is a method used by modern marketers to define the value of prospects, contacts and customers. It is used to identify the best prospects for sales activities, and to help prioritize marketing efforts, so that the most valuable contacts and leads receive the resources needed to drive conversions.
Lead Time is a term well-known to Public Relations practitioners and refers to the amount of time that elapses between the moment they first receive an assignment and the moment they can provide a finished product. The actual ‘lead time’ associated with any project will depend very much on the project itself in terms of its size, complexity and other factors.
Lean content is a term used to describe content that is created with the intention of being both quickly produced and usable. It is the concept of creating content that is of high quality and gets to the point quickly, without wasting time or energy on needless details or excess material.
Lifecycle stages are a concept used in marketing to describe the stages of a consumer’s relationship with a certain product or brand over time. Understanding the lifecycle stages of a product or brand enables marketers to optimise their marketing strategies and campaigns in a way that more effectively meets the needs of their customers.
Link building is the process of establishing relevant links (or links back) from external websites to your own website for the purpose of increasing the visibility of your website in the search engine results pages (SERPs). The main aim of link building is to increase the website’s ranking on SERPs so more potential customers can find it.
A Link checker is an essential tool available to marketers that allows them to see where their website’s internal and external links are pointing and ensure they are working properly. It may also be referred to as a link tester, and it is used to analyse the structure and navigation of a website, as well as to check the authenticity of websites where links are being redirected.
Link reclamation is an essential search engine optimization (SEO) technique that should form an integral part of any content and link building strategy. It is the practice of hunting down and removing broken, outdated, or incorrect URLs from a website and replacing them with current, authoritative links to relevant and useful content.
LinkedIn is an online professional network used by millions of people around the world. It allows users to create a public profile, engage with other professionals, establish an online presence by connecting with other members, showcase their portfolio and experience, join groups and access industry knowledge, network with prospective or current employers, and find job opportunities.
inkedin Advertising, also known as LinkedIn Ads, is a form of digital advertising, or pay-per-click (PPC) advertising, that enables businesses to target and reach professionals and businesses on the social media platform LinkedIn. Unlike traditional PPC campaigns, LinkedIn Ads allows you to target specific groups of professionals within specific industries and geographic locations, making it a highly precise and effective form of advertising.
Live classes are a form of teaching delivery in which students and teachers participate in real-time classroom sessions on the internet. A live class is a way for students to learn from qualified professionals, interact with other learners, and receive timely feedback from the course instructors during and after their sessions.
Live presentations are a great way to interact with audiences and deliver powerful messages. However, the challenge lies in how to create the best presentations that meet the expectations of the intended audience and capture their attention throughout the duration of the presentation.
A Live seminar is a type of event where a speaker or presenter leads a session with an audience, with the session taking place on-site at a designated location. This type of seminar is often used by businesses to train staff, share knowledge, demonstrate products or services, and to generate customer interest in a particular topic.
Load time is an important concept to understand if you are involved in any type of digital marketing, including search engine marketing, content marketing and direct marketing. Put simply, it is the length of time a user has to wait before they can access the content they were trying to access, typically measured in seconds.
A ‘Long Tail Keyword’ is an incredibly powerful tool for marketers and businesses looking to increase their search-engine visibility and website traffic. Put simply, long tail keywords are a combination of words or phrases that someone is likely to type into a search engine like Google when looking for something specific.
Loss aversion is a concept from marketing psychology that suggests that people are typically more likely to take action or take a risk to avoid a loss than to acquire a similar value in a reward. In other words, people feel the pain of losses much more strongly than the pleasure of gains.
A Loyalty programme is designed to incentivise customers to purchase and interact more often with your brand, creating a lasting relationship and repeat purchases. It is customised to meet the needs of your business and rewards existing customers who have a connection to your brand.
LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel. It allows them to quantify the predicted return on their marketing spend and helps to inform decisions on which channels should be used to drive the maximum ROI.