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Kanban is an agile project management methodology designed to focus on a project’s workflow and help to improve productivity and efficiency. It was originally developed by Toyota in the 1940s as part of their wider system of ‘just-in-time manufacturing’.

Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share. Put simply, it is a method of pricing that is set at a level so high that it’s unattractive to potential competitors.

KEI analysis (or keyword effectiveness index) is a tool that is used to determine the effectiveness of search terms and keywords that relate to a website's content. This analysis helps marketers better understand the effectiveness of their website's content and the relevance of their chosen keywords to their target audience.

The Key buying influential (KBI) is an important role in the marketing mix. This person is responsible for making the buying decisions of the company or organization, and as such, is responsible for selecting the products and services that will be purchased.

Key items in marketing is a term used to refer to the most important parts of the marketing mix, which is made up of the product, pricing, promotion, and place. The key items in this mix are the most important components that need to be taken into consideration when developing a successful marketing strategy.

Key performance indicators (KPIs) are measures of how well an organisation is performing its tasks. They allow organisations to track progress towards their goals and give an indication of the overall performance of the business.

Key prospects are potential customers or clients who have been identified as offering the greatest potential for success in marketing, sales, and other related activities. They are the foremost target for any business or individual looking to increase revenue and extend their reach.

KeyWirky is a marketing technique that is used to evaluate the effectiveness of a digital content strategy. It is a way for marketers to engage their audience, measure their content performance, and make improvements where necessary.

A Keyword is a word or phrase used to search for information or to identify content. It is a term used in internet marketing, search engine optimization and content marketing.

Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page. The number of times a keyword is used in a web page or article can have an effect on how a website is indexed by search engines, and therefore can affect the website’s search engine ranking.

Keyword frequency is an important concept to understand in the world of search engine optimisation (SEO). It refers to the number of times a certain keyword or phrase is used in the content of a web page - the higher the frequency of a keyword, the more relevance and importance it has for search engine algorithms.

A Keyword phrase is a phrase or series of words which is used to determine the relevancy of a web page or document to a search query. It is a way of targeting users who may be interested in the page/document’s content, and is a major factor in the algorithms that search engines use to rank webpages.

Keyword ranking is a measure of the visibility and relevance of a website or page on a search engine’s results page (SERP). It refers to how close a website appears to the top of the SERP when a query is entered into a search engine, and is determined by search engine algorithms and the keywords and phrases used in that query.

Keyword research is an essential part of any successful digital marketing strategy. It helps marketers understand what their target customers are searching for so that they can create content that meets their needs.

Keyword stemming is a search engine optimisation (SEO) technique that involves using variations of the same root keyword in order to draw in more organic search traffic. The idea behind keyword stemming is that if you use related terms when writing blog posts and articles, you’ll increase the chances of your content appearing in search engine results, driving more visitors and customers to your website.

Keyword stuffing refers to an unethical SEO practice of ‘over-stuffing’ webpages with unnecessary keywords, or variations of a target keyword, in an effort to manipulate search engine rankings. The practice is also referred to as ‘keyword spamming’.

Keywords in marketing refer to words or phrases that are used to describe a particular product, service, or business. These words are important to marketing efforts as they are what customers use to search for the services or products they need.

The KISS principle, or Keep It Simple Stupid, is one of the most popular and widely-used principles of marketing and design. This principle suggests that products should be easy to use and understand, and it is applicable to all kinds of marketing projects and initiatives, be it social media engagement, content marketing, websites and more.

Klout is an online measurement system which indicates the reach and influence of any individual on the web. In essence, Klout measures the quantity and quality of an individual's interactions on the major social media networks, and assigns them an overall score of 0 to 100.

Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service. It is a controversial marketing technique that has been around for a long time, but it remains a popular and effective way to make a statement about your own offering.

Knowledge Graphs are a form of Artificial Intelligence (AI) that has vast potential for marketers looking for a way to increase visibility for their products or services. They are interactive, visual models that can be used to quickly access facts and understand relationships between variables or entities.

A Knowledge Graph is a powerful tool used in marketing to allow advanced data analysis. It is a powerful visual representation of big data that can be used to easily and quickly glean insights from large data sets.