KEI analysis (or keyword effectiveness index) is a tool that is used to determine the effectiveness of search terms and keywords that relate to a website's content. This analysis helps marketers better understand the effectiveness of their website's content and the relevance of their chosen keywords to their target audience.
Key items in marketing is a term used to refer to the most important parts of the marketing mix, which is made up of the product, pricing, promotion, and place. The key items in this mix are the most important components that need to be taken into consideration when developing a successful marketing strategy.
Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page. The number of times a keyword is used in a web page or article can have an effect on how a website is indexed by search engines, and therefore can affect the website’s search engine ranking.
Keyword frequency is an important concept to understand in the world of search engine optimisation (SEO). It refers to the number of times a certain keyword or phrase is used in the content of a web page - the higher the frequency of a keyword, the more relevance and importance it has for search engine algorithms.
A Keyword phrase is a phrase or series of words which is used to determine the relevancy of a web page or document to a search query. It is a way of targeting users who may be interested in the page/document’s content, and is a major factor in the algorithms that search engines use to rank webpages.
Keyword ranking is a measure of the visibility and relevance of a website or page on a search engine’s results page (SERP). It refers to how close a website appears to the top of the SERP when a query is entered into a search engine, and is determined by search engine algorithms and the keywords and phrases used in that query.
Keyword stemming is a search engine optimisation (SEO) technique that involves using variations of the same root keyword in order to draw in more organic search traffic. The idea behind keyword stemming is that if you use related terms when writing blog posts and articles, you’ll increase the chances of your content appearing in search engine results, driving more visitors and customers to your website.
The KISS principle, or Keep It Simple Stupid, is one of the most popular and widely-used principles of marketing and design. This principle suggests that products should be easy to use and understand, and it is applicable to all kinds of marketing projects and initiatives, be it social media engagement, content marketing, websites and more.
Knocking copy is a type of persuasive copywriting that is designed to criticise competitors or the competition in general in order to advertise your own product or service. It is a controversial marketing technique that has been around for a long time, but it remains a popular and effective way to make a statement about your own offering.
Knowledge Graphs are a form of Artificial Intelligence (AI) that has vast potential for marketers looking for a way to increase visibility for their products or services. They are interactive, visual models that can be used to quickly access facts and understand relationships between variables or entities.