Earned media is a type of media coverage that refers to publicity or visibility that arises from unpaid sources. It is any form of content shared on the internet from users to their friends, family or colleagues promoting your brand with their own words, which is a form of promotion most companies strive for.
Ecommerce, short for ‘electronic commerce’, is the process of buying or selling products and services online, over the internet. Most of the time, when consumers and businesses purchase goods and services, it involves a complex flow of data, money, and products, with many elements such as payment, delivery, and customer service.
Editors are responsible for a wide range of tasks including reading, editing, and approving materials for publication. They are the driving force behind a PR team, responsible for setting editorial policies, managing resources, setting deadlines, making sure that all content is accurate, and attractive to readers.
An Editorial calendar is a detailed plan used by marketers and content creators to manage the release of their content into the public domain. It forms the backbone of a content marketing strategy, allowing a team to create content in a systematic way and easily manage its publishing schedule.
An Editorial Calendar is an important tool for any PR professional, and is used to plan and manage content for publications and online publications. Editorial calendars may be used for both online and print content, and are used by PR teams to organise activities, keep track of deadlines, and plan campaigns.
Email marketing is a form of direct digital marketing where businesses, organisations, or individuals use email to communicate either with other businesses, organisations, or individuals, or to communicate with their own customers, market members, or subscribers. The purpose of this type of marketing is to build relationships with current and prospective customers, build trust and loyalty, increase brand awareness, promote products and services, and generate leads and sales.
An Embargo is a tool used in public relations (PR) to attempt to generate interest in an event or news release. It is an agreement between the publicist and a journalist or media outlet whichrequires the journalist or media outlet to wait until a certain time or date to publish or broadcast certain material.
Emotional marketing is a type of marketing that focuses on emotional needs, desires, and desires by tapping into people's emotions and leveraging emotional triggers. It's all about connecting with a customer on a personal, intimate level and eliciting emotional responses from them that can result in positive actions.
An eNewsletter is an electronic version of a printed newsletter and is a type of digital marketing strategy used to reach a wide audience of people. It is an email message sent to customers and potential customers to inform them of new products, services, or important updates related to their interests.
An Entry page, also referred to as a landing page, is a webpage specifically designed to get people to take a desired action, such as signing up, subscribing, or buying a product or service. It is one of the most important components of any online advertising campaign as it serves as a link between ads and offers, making it the first page through which customers must pass in order to engage with a brand or business.
vent sponsorship is a form of marketing in which businesses can align themselves with a specific event in order to gain greater exposure and build brand recognition. By linking their own objectives with the objectives of a specific event, businesses can benefit from increased visibility, as well as potentially more sales.
Experiential marketing refers to a marketing strategy that engages consumers in an interactive and memorable experience in order to create a positive connection with a brand. It focuses on creating experiences that leave an emotional impression on the customers, and often involves activities such as product demonstrations, events, showcase, and more.
An Ezine (sometimes written ‘ezine’, or ‘e-zine’) is a type of digital magazine or newsletter, typically distributed via email and often published monthly or weekly. The term is derived from the combination of the words ‘electronic’ and ‘magazine’ and the “e-” prefix, which is a nod to the digital age in which we all live.