Marketing Glossary


Branding is an essential part of marketing which helps to build a visual and psychological identity that reflects your values and business goals. It is the process of developing a unique name, image, values and messages that will help customers identify and remember your product or service.

It involves creating a logo, tagline and colours, as well as several other elements like fonts, sounds and emotions that all help to create a strong association in people's minds between your brand and the product or service you provide. Branding helps you to stand out from your competitors, build trust and loyalty, establish a clear message and create a more powerful connection with your customers.

Ultimately, branding helps to create a powerful, recognizable brand that will attract customers to your business and help establish a solid foundation for long-term success.