BRANDING

A Brand is essentially an image or identity that customers associate with a business or product. Typically, brands involve elements such as logos, colours, slogans, jingles and other branding materials that allow customers to create an immediate connection between the brand and the business.

Brand awareness is the extent to which customers are familiar with a particular brand or product. It is an important factor in successful marketing The better a customer is aware of a brand or product, the more likely they are to purchase it.

Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind. It involves creating a brand image to attract attention, differentiate from competitors and create loyalty.

Brand engagement is the level of connection and interaction a consumer has with a company’s brand. It is a key factor in the marketing of any business.

Brand equity is an important concept for any marketing professional to understand. It is used to assess the value and strength of a brand, and accordingly, inform strategies that will help to improve the brand.

A Brand evangelist is someone who is a passionate supporter of a particular product or service. They are passionate about the brand and are willing to spread the brand message to their friends and family.

Brand Identity is a collection of elements that come together to form an image of a company, product, or service. It’s the visual representation of a brand.

Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand. It involves researching, writing, and editing content that can be distributed across a variety of platforms to boost the company's visibility, create relationships with customers, and establish a thought leadership position within the industry.

A brand mention refers to the act of mentioning a specific brand, product, or service in a piece of content. It could be a blog post, a tweet, a comment, a video, or even an advertisement.

A Brand strategy is a foundational piece in a company's marketing plan. It's the roadmap that guides the entire marketing team, from the creatives to the strategists, from the branding and communication to product launches.

A Brand terrorist is an individual or organisation that uses underhand tactics to disrupt a competitor’s brand or business. They often use guerrilla marketing tactics, such as negative campaigns, social media attacks, and other forms of disinformation.

Brand visibility refers to how easily and recognisably a brand is noticed by a consumer. It is the degree to which a brand is seen, remembered, and associated with the products or services it offers.

A Business model is the blueprint for how a company creates and delivers value to its customers. It is a framework that allows companies to differentiate themselves from the competition and identify how they will generate revenue.

Creative Assets refer to anything a company creates and uses to share its branding, message, and values. These could include logos, images, text, audio files, and video.

Design is the process of creating and planning visual elements for a particular purpose. It encompasses many different elements such as color, imagery, typography, layout, and content.

A House style is a set of all the standards, guidelines and conventions that apply to the written communications of an organisation. These standards provide a consistent style across all documents and materials being used internally and externally, helping to ensure the overall quality and cohesion of communications.

A Logo is a visual identifier for a business or organisation, a graphical representation of an idea or concept. It’s a tool that helps to distinguish your company from competitors, while making it easier for customers to recognise your brand.

Marketing ethics is the application of adherence to ethical principles, moral standards, and accepted best practices to the practices of marketing. It involves topics such as advertising, sales, product promotion, and customer relations.

Positioning is the process of positioning a brand or product within the minds of a customer or target audience. It is a form of strategic marketing that looks at how a product, service or brand is perceived by customers, and then works to make sure that this perception is one that aligns with the company’s goals and objectives.

Reputation capital is an important construct in modern marketing, which refers to the intangible value of a brand’s reputation, built over time through direct or indirect customer engagement. Reputation capital is an intangible asset, which means it can’t be seen or touched, but is just as valuable to a brand as any other asset.

Seeding is a marketing strategy used to increase brand awareness, grow an online presence, boost campaigns, interactions, and reach a large audience. It involves providing potential customers with exciting, valuable content in order to create a positive response.

USP stands for Unique Selling Proposition – a key phrase or sentence that sets a product, service or company apart from its competitors by emphasising the advantages and unique features that it offers. It helps to identify a company or brand and makes them stand out from its competitors.

A Value proposition is a statement that clearly outlines the tangible benefits your products and services provide to both potential and existing customers. It gives customers a reason to choose your business over competitors.