Branding is an essential part of marketing which helps to build a visual and psychological identity that reflects your values and business goals. It is the process of developing a unique name, image, values and messages that will help customers identify and remember your product or service.
It involves creating a logo, tagline and colours, as well as several other elements like fonts, sounds and emotions that all help to create a strong association in people's minds between your brand and the product or service you provide. Branding helps you to stand out from your competitors, build trust and loyalty, establish a clear message and create a more powerful connection with your customers.
Ultimately, branding helps to create a powerful, recognizable brand that will attract customers to your business and help establish a solid foundation for long-term success.
Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand. It involves researching, writing, and editing content that can be distributed across a variety of platforms to boost the company's visibility, create relationships with customers, and establish a thought leadership position within the industry.
A House style is a set of all the standards, guidelines and conventions that apply to the written communications of an organisation. These standards provide a consistent style across all documents and materials being used internally and externally, helping to ensure the overall quality and cohesion of communications.
Positioning is the process of positioning a brand or product within the minds of a customer or target audience. It is a form of strategic marketing that looks at how a product, service or brand is perceived by customers, and then works to make sure that this perception is one that aligns with the company’s goals and objectives.
Reputation capital is an important construct in modern marketing, which refers to the intangible value of a brand’s reputation, built over time through direct or indirect customer engagement. Reputation capital is an intangible asset, which means it can’t be seen or touched, but is just as valuable to a brand as any other asset.