Marketing Glossary


Promotion is one of the four key elements of marketing, along with product, place, and price.

It is concerned with getting your product or service noticed by your target audience, allowing you to increase the demand and generate sales. Promotion is a vital tool for raising awareness of your products, activities and services.

There are various promotional methods available, such as advertising, public relations, direct marketing, sales promotion, viral marketing, email marketing, social media, sponsorship and exhibitions. Each method should be used in the appropriate manner and it's important to have a clear plan for each promotional activity.