PROMOTION

A Business award is a type of recognition or accolade that acknowledges the exceptional achievements of a business, organisation, or individual in an area of professional or personal development, such as finance, customer service, or marketing. The award might be given to recognise the quality of a business's people, products, or practices, or it might be a recognition of a significant milestone or achievement.

A Business card is a timeless and powerful branding tool, used to make a good first impression when introducing yourself to a potential customer, partner or associate. They are an essential part of every successful businessperson's identity and can be an invaluable asset in both the competitive corporate world and in our increasingly digital and socially-connected era.

When discussing marketing terms, the word 'Campaign' is often used to describe a type of activity that seeks to market a particular product, service, or cause. A campaign is essentially a combination of marketing activities that share a common goal, usually a specific objective.

A Cause campaign, also known as a social cause campaign, is a type of marketing or engagement initiative that encourages individuals to take action to support or empower a particular cause or issue. A successful cause campaign often has the potential to inspire social change, elevate public consciousness and foster public discourse.

Channel marketing is a type of marketing strategy which involves the creation and maintenance of relationships between companies and the various channels through which their services and products can be sold. It is an important part of the marketing mix which helps to ensure that the right products are being distributed to the right people at the right time and in the right way.

A Charity campaign is a fundraising effort that is undertaken by an organisation or a company to help support a specific cause. The aim is to raise money, and to create awareness of a cause and its associated issues, in order to generate support.

Cold calling is a form of direct marketing in which salespeople contact potential customers over the telephone. It is a technique used to introduce products and services to potential customers, but more importantly, it is used to stimulate interest in those products and services.

Competitions are an effective tool for engaging customers, stimulating loyalty, and increasing publicity for businesses or projects. They can also serve to incentivise customers to take action, such as making a purchase or engaging with a product or service.

A Contest is a marketing tool used to promote products, services, and brands. It involves offering rewards to those who participate.

Couponing refers to the practice of using digital coupons, vouchers, and promotions to save money on your shopping. It is an increasingly popular way to make money-saving purchases, and with the right knowledge and approach, you can save big.

Direct mail is a marketing tool that involves using physical mail to send a message to potential customers or clients. It is a form of direct marketing that has been around for many years and is still used by businesses today.

Door-to-door sales refers to a direct sales strategy whereby salespeople knock on residential or business doors and attempt to make sales directly with the people behind those doors. This is a classic sales technique that has been used for many years, primarily by door-to-door vacuum cleaners and encyclopedia salespeople.

vent sponsorship is a form of marketing in which businesses can align themselves with a specific event in order to gain greater exposure and build brand recognition. By linking their own objectives with the objectives of a specific event, businesses can benefit from increased visibility, as well as potentially more sales.

An Exhibition is a display of products, services, or ideas that helps promote an individual, group, or organisational goal. It is essentially a trade show, or a way to show off an individual, group, or organisation to the public.

Experiential marketing refers to a marketing strategy that engages consumers in an interactive and memorable experience in order to create a positive connection with a brand. It focuses on creating experiences that leave an emotional impression on the customers, and often involves activities such as product demonstrations, events, showcase, and more.

Flyer distribution is an effective form of marketing that involves designing and printing flyers, and then physically distributing them in target areas. It can be used to promote a business, event, product, or service, and can be an extremely cost-effective way to reach a large number of people.

A Franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol. A franchisor grants a licence to the franchisee (the operator) to operate a business that uses the franchisor’s product or service, business model, trademark and other commercial symbols.

Home shopping channels, also known as televised retail channels, are retail outlets where goods and services are bought and sold on television. They first appeared in the 1980s, and today, they are a multi-billion dollar industry.

Inbound Marketing is an approach that revolves around creating content to attract potential customers and give them a reason to choose your product or service. It’s an approach that focuses on creating helpful, informative, and compelling content to engage customers.

Indoor signage is a marketing term that refers to signage displayed inside a building or location, such as in retail stores, businesses, hotels, restaurants, sports stadiums, and so on. It is a form of advertising and communicating that is highly versatile and efficient.

Inflatable advertising is a type of promotional marketing that utilises inflatable objects as tools to increase brand visibility, recognition and loyalty. It is growing in popularity due to its low cost, versatility and the fact that it requires minimal set up time.

Live classes are a form of teaching delivery in which students and teachers participate in real-time classroom sessions on the internet. A live class is a way for students to learn from qualified professionals, interact with other learners, and receive timely feedback from the course instructors during and after their sessions.

A Live event is a gathering of people in a physical space, which could be anything from a business conference to a music gig. It’s also known as an offline event.

Live presentations are a great way to interact with audiences and deliver powerful messages. However, the challenge lies in how to create the best presentations that meet the expectations of the intended audience and capture their attention throughout the duration of the presentation.

A Live seminar is a type of event where a speaker or presenter leads a session with an audience, with the session taking place on-site at a designated location. This type of seminar is often used by businesses to train staff, share knowledge, demonstrate products or services, and to generate customer interest in a particular topic.

Networking groups are an effective way of developing and fostering professional relationships. They can be an excellent source of ongoing business opportunities, leads, and ideas, as well as a great way of keeping in touch with industry peers and staying up to date on the latest developments in your particular field.

Newsjacking is a term typically used to refer to the practice of taking advantage of current news topics - or ‘newsjacking’ - to promote a brand or product. The concept first appeared in the marketing world in David Meerman Scott’s book, The New Rules of Marketing & PR, where he refers to it as the process of ‘infiltrating the news cycle with clever guerrilla marketing tactics that capitalize on current events’.

Newsletter marketing is a cost-effective form of marketing that allows companies to keep in touch with their customers and target audience. By sending out regular newsletters, a business can build relationships with readers and make sure that its message is regularly seen.

Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market. It is a process of targeting particular buyers who are more likely to be interested in a product due to their unique characteristics, needs or preferences.

An On-hold message is a type of audio message that is broadcast to callers when they are placed on hold by a call centre or business. It is designed to keep the customer informed and entertained while the representative is handling their call.

Outdoor advertising is one of the oldest forms of advertising and it is an effective way to reach certain audiences. Outdoor advertising includes billboards, signs, shelters, kiosks and other forms of outdoor display.

Party plan is an effective and engaging sales model that uses interpersonal relationships to create an enjoyable buying experience. This model of marketing typically involves hosting or attending parties at which products and services are promoted in an entertaining environment.

Podcasting is one of the latest and most popular forms of media with the ability to reach an ever-growing audience. In general, a podcast is a series of audio-based episodes, given out either as a download or stream, which you can listen to on your computer, mobile device, or over the internet.

A Point of sale display (POS display) is a marketing tool used to draw attention to a particular product or offer at a store checkout. It can be used to increase a product’s visibility, entice customers, and ultimately increase sales.

A pop-up store is an innovative way to market and promote a business or brand. It is essentially a temporary store that features products or services in a physical location, often for a limited period of time.

POS kiosk stands for Point of Sale Kiosk. It is a computerised terminal that enables customers to make transactions and purchases without the assistance of a cashier.

Poster advertising is a marketing tool which can be used to get your message across to a potential customer quickly and effectively. It can be used to promote a product, an event, or a company.

Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales. Sample marketing is a cost-effective way of advertising an item, and can be an effective way of engaging potential customers.

Promotion is the process of raising public awareness of a product, service, or event. It is an essential component of any successful marketing campaign, as it helps to capture a potential customer’s attention and encourages them to take action in favour of a particular brand.

Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea. It is an effective way to get the message out and increase brand recognition and loyalty.

Promotional teams are groups of people whose goal it is to generate attention for a brand, product, or idea. The team will work together to create an effective, unified message that is designed to engage the target audience, and to drum up support for a given product or concept.

Recession marketing is a term used to describe marketing strategies and tactics used when the economy is either stagnating or shrinking (recession). During a recession, businesses often experience decreased revenue, higher costs and greater competition, which makes marketing harder and requires a shift in approach.

Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs. This is done without damaging the surface, using a range of methods such as using stencils and brushes, using pressure washers, or even using chewing gum.

A Sales letter is a targeted, written message composed by a company or sales person to persuade an individual or group to take action in the form of a purchase, subscription or trial product. A sales letter must be concise, persuasive, and leave the reader with a sense of urgency.

Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services. Typically sales reps are located in different geographical locations and have direct interactions with customers whilst visiting them face-to-face.

Selling is the act of persuading or influencing a potential customer to buy a product or service. Selling techniques and strategies can help businesses increase their profits and build a loyal customer base.

Showroom promotion is an important marketing tool for businesses to drive sales by drawing customers into their physical showrooms or stores. Showroom promotion involves using tactics to engage customers that come into a showroom, making use of visual display techniques, floor plans and other marketing techniques to make sure customers know about the products and services available inside the showroom.

Smarketing is an approach to marketing that combines traditional sales techniques with modern digital marketing to give customers the best of both worlds. It’s based on the idea that an effective marketing and sales strategy should be a two-way street.

Sponsorship is the practice of providing financial or other support, typically to an event, organisation, or individual. It's an effective way for organisations to increase their visibility and reach a large target audience.

Sticker marketing is a relatively low-cost, creative way of raising public awareness of a product or brand, and it is often used within digital marketing strategies, but it can be used as stand-alone promotion too. Its main objective is to allow businesses to capture more attention from their target audience and acquire more brand exposure.

Telemarketing is a type of direct marketing that uses telephone communication to promote products or services. It is a term used to describe the process of using the telephone or other audio-visual means in order to generate leads, promote sales, encourage referrals and to generally increase brand awareness.

Trade shows are events and exhibitions that are designed to serve as face-to-face meetings for buyers and suppliers. Companies attending the show can showcase their products and services and meet potential customers, while customers can browse and compare different suppliers in one place.

Vehicle wrapping is the process of using heavy-duty vinyl to cover the entire body of the car. It is an effective way to make a statement with your car and stand out from the crowd.

Voicemail is a type of telecommunications technology that enables an individual to record and store a voice message in order to be retrieved and listened to at a later time. The technology also typically allows the user to be notified of the receipt of messages and to access them remotely, providing a convenient and efficient way to stay connected while away from the office or when in another location.

Word-of-Mouth (WOM) marketing is a powerful tool for businesses of all sizes because it allows you to reach people through the personal experiences and conversations of your customers. WOM marketing uses the power of social networks and other channels to increase brand awareness and drive demand for your product or service.