Promotion is one of the four key elements of marketing, along with product, place, and price.
It is concerned with getting your product or service noticed by your target audience, allowing you to increase the demand and generate sales. Promotion is a vital tool for raising awareness of your products, activities and services.
There are various promotional methods available, such as advertising, public relations, direct marketing, sales promotion, viral marketing, email marketing, social media, sponsorship and exhibitions. Each method should be used in the appropriate manner and it's important to have a clear plan for each promotional activity.
A Business award is a type of recognition or accolade that acknowledges the exceptional achievements of a business, organisation, or individual in an area of professional or personal development, such as finance, customer service, or marketing. The award might be given to recognise the quality of a business's people, products, or practices, or it might be a recognition of a significant milestone or achievement.
A Business card is a timeless and powerful branding tool, used to make a good first impression when introducing yourself to a potential customer, partner or associate. They are an essential part of every successful businessperson's identity and can be an invaluable asset in both the competitive corporate world and in our increasingly digital and socially-connected era.
A Cause campaign, also known as a social cause campaign, is a type of marketing or engagement initiative that encourages individuals to take action to support or empower a particular cause or issue. A successful cause campaign often has the potential to inspire social change, elevate public consciousness and foster public discourse.
Channel marketing is a type of marketing strategy which involves the creation and maintenance of relationships between companies and the various channels through which their services and products can be sold. It is an important part of the marketing mix which helps to ensure that the right products are being distributed to the right people at the right time and in the right way.
Door-to-door sales refers to a direct sales strategy whereby salespeople knock on residential or business doors and attempt to make sales directly with the people behind those doors. This is a classic sales technique that has been used for many years, primarily by door-to-door vacuum cleaners and encyclopedia salespeople.
vent sponsorship is a form of marketing in which businesses can align themselves with a specific event in order to gain greater exposure and build brand recognition. By linking their own objectives with the objectives of a specific event, businesses can benefit from increased visibility, as well as potentially more sales.
Experiential marketing refers to a marketing strategy that engages consumers in an interactive and memorable experience in order to create a positive connection with a brand. It focuses on creating experiences that leave an emotional impression on the customers, and often involves activities such as product demonstrations, events, showcase, and more.
Flyer distribution is an effective form of marketing that involves designing and printing flyers, and then physically distributing them in target areas. It can be used to promote a business, event, product, or service, and can be an extremely cost-effective way to reach a large number of people.
A Franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol. A franchisor grants a licence to the franchisee (the operator) to operate a business that uses the franchisor’s product or service, business model, trademark and other commercial symbols.
Live classes are a form of teaching delivery in which students and teachers participate in real-time classroom sessions on the internet. A live class is a way for students to learn from qualified professionals, interact with other learners, and receive timely feedback from the course instructors during and after their sessions.
Live presentations are a great way to interact with audiences and deliver powerful messages. However, the challenge lies in how to create the best presentations that meet the expectations of the intended audience and capture their attention throughout the duration of the presentation.
A Live seminar is a type of event where a speaker or presenter leads a session with an audience, with the session taking place on-site at a designated location. This type of seminar is often used by businesses to train staff, share knowledge, demonstrate products or services, and to generate customer interest in a particular topic.
Networking groups are an effective way of developing and fostering professional relationships. They can be an excellent source of ongoing business opportunities, leads, and ideas, as well as a great way of keeping in touch with industry peers and staying up to date on the latest developments in your particular field.
Newsjacking is a term typically used to refer to the practice of taking advantage of current news topics - or ‘newsjacking’ - to promote a brand or product. The concept first appeared in the marketing world in David Meerman Scott’s book, The New Rules of Marketing & PR, where he refers to it as the process of ‘infiltrating the news cycle with clever guerrilla marketing tactics that capitalize on current events’.
Niche marketing is an innovative marketing strategy that involves marketing goods or services to a specific group of consumers or focus on a smaller segment of a larger market. It is a process of targeting particular buyers who are more likely to be interested in a product due to their unique characteristics, needs or preferences.
Podcasting is one of the latest and most popular forms of media with the ability to reach an ever-growing audience. In general, a podcast is a series of audio-based episodes, given out either as a download or stream, which you can listen to on your computer, mobile device, or over the internet.
Recession marketing is a term used to describe marketing strategies and tactics used when the economy is either stagnating or shrinking (recession). During a recession, businesses often experience decreased revenue, higher costs and greater competition, which makes marketing harder and requires a shift in approach.
Reverse graffiti is a type of marketing and advertising technique which involves the removal of dirt and grime from walls, pavements, and other surfaces to create images, logos, or other designs. This is done without damaging the surface, using a range of methods such as using stencils and brushes, using pressure washers, or even using chewing gum.
Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services. Typically sales reps are located in different geographical locations and have direct interactions with customers whilst visiting them face-to-face.
Showroom promotion is an important marketing tool for businesses to drive sales by drawing customers into their physical showrooms or stores. Showroom promotion involves using tactics to engage customers that come into a showroom, making use of visual display techniques, floor plans and other marketing techniques to make sure customers know about the products and services available inside the showroom.
Sticker marketing is a relatively low-cost, creative way of raising public awareness of a product or brand, and it is often used within digital marketing strategies, but it can be used as stand-alone promotion too. Its main objective is to allow businesses to capture more attention from their target audience and acquire more brand exposure.
Telemarketing is a type of direct marketing that uses telephone communication to promote products or services. It is a term used to describe the process of using the telephone or other audio-visual means in order to generate leads, promote sales, encourage referrals and to generally increase brand awareness.
Trade shows are events and exhibitions that are designed to serve as face-to-face meetings for buyers and suppliers. Companies attending the show can showcase their products and services and meet potential customers, while customers can browse and compare different suppliers in one place.
Voicemail is a type of telecommunications technology that enables an individual to record and store a voice message in order to be retrieved and listened to at a later time. The technology also typically allows the user to be notified of the receipt of messages and to access them remotely, providing a convenient and efficient way to stay connected while away from the office or when in another location.
Word-of-Mouth (WOM) marketing is a powerful tool for businesses of all sizes because it allows you to reach people through the personal experiences and conversations of your customers. WOM marketing uses the power of social networks and other channels to increase brand awareness and drive demand for your product or service.