Marketing Glossary


Social media is a form of digital marketing that is focused on creating content, creating connections and interacting with customers through online platforms.

Social media marketing is about engaging customers and building relationships with them through online interactions, engaging in conversations and creating content tailored to their interests.

It involves the use of various social media channels, such as Facebook, Twitter, Instagram, YouTube and LinkedIn, as well as websites and forums to share content, interact with customers, identify and engage key influencers, and measure success. Social media marketing can also be used to effectively launch and promote campaigns, increase brand awareness, as well as to drive sales.

Through these activities, organisations can build relationships, better understand customer wants and needs, and build loyalty.