Social media is a form of digital marketing that is focused on creating content, creating connections and interacting with customers through online platforms.
Social media marketing is about engaging customers and building relationships with them through online interactions, engaging in conversations and creating content tailored to their interests.
It involves the use of various social media channels, such as Facebook, Twitter, Instagram, YouTube and LinkedIn, as well as websites and forums to share content, interact with customers, identify and engage key influencers, and measure success. Social media marketing can also be used to effectively launch and promote campaigns, increase brand awareness, as well as to drive sales.
Through these activities, organisations can build relationships, better understand customer wants and needs, and build loyalty.
Facebook Business Manager is a free online tool provided by Facebook that helps to manage ad accounts, pages and other business assets across multiple platforms. It also allows for efficient collaboration between different tools, partners and employees, giving businesses the ability to streamline the way they advertise and manage their operations on Facebook and Instagram.
A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform. With billions of active users every month, it’s quickly become one of the best places to reach out to and engage with potential customers and to promote your brand.
Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand. Instagram was founded in 2010, and it quickly grew to become one of the most popular social networks in the world.
Knowledge Graphs are a form of Artificial Intelligence (AI) that has vast potential for marketers looking for a way to increase visibility for their products or services. They are interactive, visual models that can be used to quickly access facts and understand relationships between variables or entities.
LinkedIn is an online professional network used by millions of people around the world. It allows users to create a public profile, engage with other professionals, establish an online presence by connecting with other members, showcase their portfolio and experience, join groups and access industry knowledge, network with prospective or current employers, and find job opportunities.
inkedin Advertising, also known as LinkedIn Ads, is a form of digital advertising, or pay-per-click (PPC) advertising, that enables businesses to target and reach professionals and businesses on the social media platform LinkedIn. Unlike traditional PPC campaigns, LinkedIn Ads allows you to target specific groups of professionals within specific industries and geographic locations, making it a highly precise and effective form of advertising.
Pinterest is an online social media platform that allows users to share images and videos as 'Pins'. It was created in March 2010, and although it was initially targeted at women and fashion, it has since broadened its scope significantly, reaching a wide range of different users and topics.
Social graph is a term used to describe the connections, relationships and interests that people form through social networks, such as Facebook and Twitter. It is an invaluable tool for marketers who aim to use social media to understand user engagement and influence, and to target customers with the right messages and content.
Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content. It is becoming increasingly popular among individuals, organisations, and businesses, as it offers an effective and cost-efficient way to reach out to their target market.
Social media advertising is the practice of advertising on social media platforms to reach a particular audience and promote a product, service or message. It is one of the most important digital marketing techniques and can be used to reach customers and prospects across all social networks.
Social media groups refer to online communities that exist within the context of the many different social networks and platforms available to users. These groups can be used as a way to connect with other people with similar interests, discuss related topics, and even collaborate on projects.
Social optimisation is the process of optimising your digital presence to make sure your business is represented in the most efficient and effective way across social media platforms. It uses techniques such as content curation, scheduling, analytics, and engagement technologies to ensure your brand is engaging with the right audience in the right way.