SOCIAL MEDIA

Bitly is a popular link management tool that has revolutionised how people share, manage and measure links on the internet. It is a powerful digital asset that has been immensely beneficial for those operating within the world of digital marketing.

Discord is a Voice-over-IP (VoIP) application, initially created for gamers, but now used by millions of people across the world to communicate with each other. It allows members of a group to speak, listen, collaborate, and share information in real time.

Facebook is one of the biggest and most popular social networking sites, with around 2.4 billion active users across the world.

Facebook Ads Manager is a powerful set of tools that allows businesses to create, manage, analyse and optimise their Facebook campaigns. It is available both on the Facebook Ads website and as part of the Facebook Ads Manager mobile app.

Facebook Business Manager is a free online tool provided by Facebook that helps to manage ad accounts, pages and other business assets across multiple platforms. It also allows for efficient collaboration between different tools, partners and employees, giving businesses the ability to streamline the way they advertise and manage their operations on Facebook and Instagram.

A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform. With billions of active users every month, it’s quickly become one of the best places to reach out to and engage with potential customers and to promote your brand.

Facebook marketing is an effective way for businesses and organisations to reach their target markets, grow their online presence and improve their online visibility. It is a fast and cost-effective way to reach potential customers and to promote your business and your brand.

Influencers are individuals or organisations who have the power to create change or affect purchase decisions. They are a critical aspect of marketing, as engaging with influencers is one of the most effective ways to promote a company's products and services.

Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand. Instagram was founded in 2010, and it quickly grew to become one of the most popular social networks in the world.

Knowledge Graphs are a form of Artificial Intelligence (AI) that has vast potential for marketers looking for a way to increase visibility for their products or services. They are interactive, visual models that can be used to quickly access facts and understand relationships between variables or entities.

LinkedIn is an online professional network used by millions of people around the world. It allows users to create a public profile, engage with other professionals, establish an online presence by connecting with other members, showcase their portfolio and experience, join groups and access industry knowledge, network with prospective or current employers, and find job opportunities.

inkedin Advertising, also known as LinkedIn Ads, is a form of digital advertising, or pay-per-click (PPC) advertising, that enables businesses to target and reach professionals and businesses on the social media platform LinkedIn. Unlike traditional PPC campaigns, LinkedIn Ads allows you to target specific groups of professionals within specific industries and geographic locations, making it a highly precise and effective form of advertising.

Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns. This marketing technique makes it easier for businesses to reach potential customers who may be more likely to become buyers.

Pinterest is an online social media platform that allows users to share images and videos as 'Pins'. It was created in March 2010, and although it was initially targeted at women and fashion, it has since broadened its scope significantly, reaching a wide range of different users and topics.

Reddit is one of the most popular social media and news websites in the world today. It is a platform used by millions of people to discuss and share information, news, and their opinions.

Snapchat is a photo-sharing app that allows users to share short-lived photo and video messages with their friends and other Snapchat users. It was created in 2011 by Evan Spiegel and Robert Murphy, and was then bought by Snapchat Inc.

Social graph is a term used to describe the connections, relationships and interests that people form through social networks, such as Facebook and Twitter. It is an invaluable tool for marketers who aim to use social media to understand user engagement and influence, and to target customers with the right messages and content.

Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content. It is becoming increasingly popular among individuals, organisations, and businesses, as it offers an effective and cost-efficient way to reach out to their target market.

Social media advertising is the practice of advertising on social media platforms to reach a particular audience and promote a product, service or message. It is one of the most important digital marketing techniques and can be used to reach customers and prospects across all social networks.

Social media groups refer to online communities that exist within the context of the many different social networks and platforms available to users. These groups can be used as a way to connect with other people with similar interests, discuss related topics, and even collaborate on projects.

A Social media profile is an online digital representation of a person, business, brand, or entity on a social networking platform. It is typically used to interact with other users, share content, distribute information, build a network, and engage in conversations.

Social newsjacking is a marketing technique used to inject a brand or product into trending news or discussions. It is considered a powerful tool with the ability to provide high brand awareness and exposure if done correctly.

Social optimisation is the process of optimising your digital presence to make sure your business is represented in the most efficient and effective way across social media platforms. It uses techniques such as content curation, scheduling, analytics, and engagement technologies to ensure your brand is engaging with the right audience in the right way.

Social selling is a form of online marketing that utilises social media platforms, such as Twitter and Instagram, to engage with customers. By connecting with potential customers, sales team can provide advice, solutions, and products, as well as build longer-term relationships.

Social share is a type of marketing that leverages social networks to increase brand and product awareness. It is a simple and cost-effective way to reach out to more potential customers and generate leads.

TikTok is a social media app that has exploded onto the scene in recent years. It has become an incredibly popular platform, with over 800 million active users and counting.

Trolling is a form of online communication where someone posts or comments with the intent to stir up trouble. It is a way for people to deliberately attract attention by being disruptive, hostile, or annoying in order to get a response from others.

Twitter is a powerful and influential microblogging tool which allows users to post and share short messages, known as tweets. It can be used to promote personal brands, interact with customers, share news, showcase products and services, and even conduct market research.

Twitter advertising is an excellent way for businesses to reach a wide array of customers. It is estimated that around 328 million people use Twitter monthly, with over 500 million people visiting the website every day.

WeChat is an incredibly popular social media and communication platform developed by Tencent that is used by people in countries all around the world. It has over 1 billion users, making it the world’s third most used social app.

WhatsApp is an instant messaging app that allows users to quickly and easily communicate on their smartphones and tablet devices. It is an online based application with a user friendly design.

Youtube is an online video platform owned by Google where users can watch, upload, and share videos. It attracts billions of viewers worldwide, creating a great opportunity for businesses to reach and engage with their target audience.