Impressions are a key metric used to measure the impact of a marketing campaign, as it shows how often your advertisement has been served to a particular audience. They indicate how many times an item has been seen or served, regardless of whether a recipient actually clicks on it or not.
Impression fraud (also known as domain spoofing) is a type of online advertising fraud that occurs when internet users are tricked into unknowingly viewing fraudulent online ads by deceptive techniques. The ads can be in the form of text, banner or display ads and can appear on almost any website, including social networking websites, search engine listings, or even your own website.
Impression Share, sometimes referred to as ‘IS’, is an important metric that marketers use to measure a campaign’s success, and to identify areas for improvement. In a nutshell, impression share is the amount of impressions you received versus the amount of impressions you were eligible to receive.
In-app advertising is a type of digital marketing strategy that involves delivering advertisements directly within a mobile application. This type of advertising allows companies to reach customers while they are using their device, providing them with a more targeted and personalised experience.
Indexed pages refer to the number of pages in a website that a search engine such as Google or Bing has included in its index. This means when someone searches for a particular term or phrase, the indexed pages of a website are the ones that appear in the search engine results page (SERP).
Industry news is a term used to describe information about the latest developments and trends in a particular sector or industry, as well as news about major players in the industry. The term ‘industry news’ usually refers to news from various industry sources including trade publications, websites, blogs, and conferences.
Influencer outreach involves reaching out to individuals who have a significant reach and impact on their chosen audience, often through social media, in order to collaborate on a marketing campaign for a particular product, service, or cause. An influencer refers to someone who has the power to influence their followers and fans through their promotion or endorsement of a product, service, or idea.
Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand. Instagram was founded in 2010, and it quickly grew to become one of the most popular social networks in the world.
Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other. It is a key way to improve communication with potential customers and all other stakeholders, such as suppliers and partners, by providing a platform to give and receive more meaningful, customised feedback.
An Internal link is a hyperlink on a website or online application that points to another page or section within the same website or online application. It is used to provide website navigation and improve the website user experience, as it helps the user navigate from one page to another quickly and easily.
Internet marketing is a relatively new and ever-evolving form of marketing, defined by interactions and activities that take place online. It is an umbrella term that encompasses various activities, such as search engine optimization (SEO), content marketing, email marketing, social media promotion, display advertising and more.
An Internet Protocol address, commonly referred to as an IP Address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. It is an identifier for a particular device which is used to locate and identify the device within a network.
IxD stands for Interaction Design, and it's a process used to research, plan and implement interactive experiences designed for people who use interactive products such as websites, web applications and mobile apps. The main goal of interaction design is to make sure that the interaction between people and products is successful - it should be both efficient and satisfying for users.