I

An Iframe (or Inline Frame), is a HTML element which allows webpages to embed content from other sources directly into their page. This can be used to display content such as videos, maps, advertisements, and widgets.

Instant Messaging (IM) is a type of online communication that allows users to send and receive text and audio messages in real-time. It is a quick and easy way for people to connect and communicate without having to pick up the phone or go through the more formal process of emailing.

Impressions are a key metric used to measure the impact of a marketing campaign, as it shows how often your advertisement has been served to a particular audience. They indicate how many times an item has been seen or served, regardless of whether a recipient actually clicks on it or not.

Impression fraud (also known as domain spoofing) is a type of online advertising fraud that occurs when internet users are tricked into unknowingly viewing fraudulent online ads by deceptive techniques. The ads can be in the form of text, banner or display ads and can appear on almost any website, including social networking websites, search engine listings, or even your own website.

Impression Share, sometimes referred to as ‘IS’, is an important metric that marketers use to measure a campaign’s success, and to identify areas for improvement. In a nutshell, impression share is the amount of impressions you received versus the amount of impressions you were eligible to receive.

In-app advertising is a type of digital marketing strategy that involves delivering advertisements directly within a mobile application. This type of advertising allows companies to reach customers while they are using their device, providing them with a more targeted and personalised experience.

An Inbound link (also known as a backlink) is an incoming URL from one website page to another. They allow users to easily navigate from one page to the next, helping them find the content they are looking for, as well as strengthening the page authority and search engine rankings.

Inbound Marketing is an approach that revolves around creating content to attract potential customers and give them a reason to choose your product or service. It’s an approach that focuses on creating helpful, informative, and compelling content to engage customers.

Indexed pages refer to the number of pages in a website that a search engine such as Google or Bing has included in its index. This means when someone searches for a particular term or phrase, the indexed pages of a website are the ones that appear in the search engine results page (SERP).

Indoor signage is a marketing term that refers to signage displayed inside a building or location, such as in retail stores, businesses, hotels, restaurants, sports stadiums, and so on. It is a form of advertising and communicating that is highly versatile and efficient.

Industry news is a term used to describe information about the latest developments and trends in a particular sector or industry, as well as news about major players in the industry. The term ‘industry news’ usually refers to news from various industry sources including trade publications, websites, blogs, and conferences.

Inflatable advertising is a type of promotional marketing that utilises inflatable objects as tools to increase brand visibility, recognition and loyalty. It is growing in popularity due to its low cost, versatility and the fact that it requires minimal set up time.

Influencer outreach involves reaching out to individuals who have a significant reach and impact on their chosen audience, often through social media, in order to collaborate on a marketing campaign for a particular product, service, or cause. An influencer refers to someone who has the power to influence their followers and fans through their promotion or endorsement of a product, service, or idea.

Influencers are individuals or organisations who have the power to create change or affect purchase decisions. They are a critical aspect of marketing, as engaging with influencers is one of the most effective ways to promote a company's products and services.

An Infographic is a visual representation of data and information, used to quickly and effectively communicate complex information in an easily understandable way. It is a powerful way of visual communication that can quickly become catchy, appealing and engaging for the reader.

Information architecture (IA) is an important concept when it comes to the marketing and design of websites and other digital products. It is the practice of structuring, organizing, and categorizing content to make it easier for users to find the information they need.

Innovation is an important concept in the world of marketing. It is the key to creating a successful brand, product or service, and to remain competitive in a constantly changing marketplace.

Instagram is a powerful and widely-used social media platform that allows users to share photos and videos, interact with people around the world, and grow their personal brand. Instagram was founded in 2010, and it quickly grew to become one of the most popular social networks in the world.

Integrated marketing is the big idea in marketing today. It's all about taking a holistic approach to your company's marketing efforts and creating a comprehensive strategy that brings them all together.

Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other. It is a key way to improve communication with potential customers and all other stakeholders, such as suppliers and partners, by providing a platform to give and receive more meaningful, customised feedback.

An Internal link is a hyperlink on a website or online application that points to another page or section within the same website or online application. It is used to provide website navigation and improve the website user experience, as it helps the user navigate from one page to another quickly and easily.

Internal site search is a tool for websites that allows users to find specific information quickly and easily. It uses keywords to pull relevant results from the website’s database, making navigation and navigation easier for customers.

Internet Explorer (IE) is a web browser developed by Microsoft and it is the most widely-used web browser in the world. It has been available since 1995 and is an important part of most Windows operating systems.

Internet marketing is a relatively new and ever-evolving form of marketing, defined by interactions and activities that take place online. It is an umbrella term that encompasses various activities, such as search engine optimization (SEO), content marketing, email marketing, social media promotion, display advertising and more.

An Internet Protocol address, commonly referred to as an IP Address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. It is an identifier for a particular device which is used to locate and identify the device within a network.

IxD stands for Interaction Design, and it's a process used to research, plan and implement interactive experiences designed for people who use interactive products such as websites, web applications and mobile apps. The main goal of interaction design is to make sure that the interaction between people and products is successful - it should be both efficient and satisfying for users.