Targeting in marketing refers to the process of aiming promotions and marketing messages towards specific individuals or groups of potential customers, in order to increase their likelihood of making a purchase. The targeting strategy used by a business is an important part of their overall marketing mix, as it helps them to ensure that the right message is seen by the right people.
A Technical writer is a professional writer who creates documents that explain, clarify and describe technical information ranging from software and hardware to processes and procedures. They are essential to any successful business, providing documentations and instruction manuals to enable customers and staff to understand and interact with your product or service.
Telemarketing is a type of direct marketing that uses telephone communication to promote products or services. It is a term used to describe the process of using the telephone or other audio-visual means in order to generate leads, promote sales, encourage referrals and to generally increase brand awareness.
A third-party cookie is a type of cookie that is stored on a web user's computer by a website other than the website that the user is visiting. The website that sets the cookie is referred to as the third-party website, as it is neither the website the user is visiting nor a website operated by the user's internet service provider.
Thought-leader is a term used to describe an individual, organisation, or company who is regarded as a leader or expert in their respective field. It is used to describe an entity who is particularly knowledgeable and have the ability to influence others on key industry topics, ultimately piquing the interest of their target audience.
Top of the funnel (TOF) is a marketing concept that describes the initial part of the customer journey—from the moment a prospective customer first becomes aware of your company or product, to the point when they express interest in what you offer. It's the first and most important step towards turning a lead into a customer.
Tracking is an essential tool for understanding your digital marketing activities and your customer engagement. Tracking allows you to measure how successful your campaigns are with customers, how different marketing activities convert into customers, or sales, and measure the results of your overall digital marketing activities.
Tracking code is a unique code used to track the performance of a website, advertising campaign or other online marketing activity. It is typically embedded into a website or other digital medium to monitor user activity on the website and to assess the impact of the digital campaigns.
Trade shows are events and exhibitions that are designed to serve as face-to-face meetings for buyers and suppliers. Companies attending the show can showcase their products and services and meet potential customers, while customers can browse and compare different suppliers in one place.
Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase. It involves creating an incentive for the customer to purchase a specific product or service, typically at a lower price than that for which the customer was originally considering.