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A Target market is a particular segment of a population to which a product or service can be marketed. It is a group of consumers that have certain characteristics, likes, dislikes, and interests that sets them apart from the larger population.

Targeting in marketing refers to the process of aiming promotions and marketing messages towards specific individuals or groups of potential customers, in order to increase their likelihood of making a purchase. The targeting strategy used by a business is an important part of their overall marketing mix, as it helps them to ensure that the right message is seen by the right people.

Taxonomy is the process of classifying related pieces of information into a structure based on specific characteristics. It is often used in marketing to help organise and classify websites and digital assets and to provide more accurate, relevant, and internally consistent navigation.

A Technical writer is a professional writer who creates documents that explain, clarify and describe technical information ranging from software and hardware to processes and procedures. They are essential to any successful business, providing documentations and instruction manuals to enable customers and staff to understand and interact with your product or service.

Telemarketing is a type of direct marketing that uses telephone communication to promote products or services. It is a term used to describe the process of using the telephone or other audio-visual means in order to generate leads, promote sales, encourage referrals and to generally increase brand awareness.

Tentpole content is a marketing buzzword that refers to a flagship content marketing strategy designed to act as the core of an advertising program. It is content that supports a products’ or a service’s purpose and is used to attract and engage an audience.

Testimonials, also referred to as customer reviews, are first-hand accounts used to validate a product or service. Essentially, they are comments from customers that offer praise or criticism of the product or service being assessed.

A third-party cookie is a type of cookie that is stored on a web user's computer by a website other than the website that the user is visiting. The website that sets the cookie is referred to as the third-party website, as it is neither the website the user is visiting nor a website operated by the user's internet service provider.

Thought-leader is a term used to describe an individual, organisation, or company who is regarded as a leader or expert in their respective field. It is used to describe an entity who is particularly knowledgeable and have the ability to influence others on key industry topics, ultimately piquing the interest of their target audience.

TikTok is a social media app that has exploded onto the scene in recent years. It has become an incredibly popular platform, with over 800 million active users and counting.

Top of the funnel (TOF) is a marketing concept that describes the initial part of the customer journey—from the moment a prospective customer first becomes aware of your company or product, to the point when they express interest in what you offer. It's the first and most important step towards turning a lead into a customer.

Touch Points in marketing terms refer to any certain point of contact or interaction between a business or brand and its customers. This includes any form of communication, from online to face-to-face.

TrackBack is a form of online communication that allows people to keep track of conversations and discussions being held about specific subjects and topics. It works by using a two-way link between different websites.

Tracking is an essential tool for understanding your digital marketing activities and your customer engagement. Tracking allows you to measure how successful your campaigns are with customers, how different marketing activities convert into customers, or sales, and measure the results of your overall digital marketing activities.

Tracking code is a unique code used to track the performance of a website, advertising campaign or other online marketing activity. It is typically embedded into a website or other digital medium to monitor user activity on the website and to assess the impact of the digital campaigns.

Trade shows are events and exhibitions that are designed to serve as face-to-face meetings for buyers and suppliers. Companies attending the show can showcase their products and services and meet potential customers, while customers can browse and compare different suppliers in one place.

Traditional media is a term used to describe the more traditional forms of advertising and advertising channels, such as TV, radio, and print. Traditional media has been used for many years and remains a key part of any marketing strategy today.

Traffic in marketing terms refers to the number of people who visit a website, app or other online platform. It’s usually measured in terms of page views, visits, and unique visitors, and is among the most important metrics used to measure website performance.

Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase. It involves creating an incentive for the customer to purchase a specific product or service, typically at a lower price than that for which the customer was originally considering.

Trolling is a form of online communication where someone posts or comments with the intent to stir up trouble. It is a way for people to deliberately attract attention by being disruptive, hostile, or annoying in order to get a response from others.

Trust is an important concept in marketing, which is often seen as the cornerstone of any relationship between a customer and a business. When done effectively, a brand can build trust with its target audience, creating a connection that can lead to increased sales and loyalty.

Twitch is a live streaming video platform that first launched in 2011. It initially focused primarily on video gaming and esports before broadening its scope to lifestyle, music, and other topics.

Twitter is a powerful and influential microblogging tool which allows users to post and share short messages, known as tweets. It can be used to promote personal brands, interact with customers, share news, showcase products and services, and even conduct market research.

Twitter advertising is an excellent way for businesses to reach a wide array of customers. It is estimated that around 328 million people use Twitter monthly, with over 500 million people visiting the website every day.