What does Boilerplate mean in marketing terminology?


Boilerplate is a term used to describe text that is used frequently over and over again, particularly in marketing. It is designed to save time and effort, but it can also be used to create an effective, consistent, and professional message across all communicative channels.

Boilerplate can be used for several purposes, most notably for press releases, corporate information, and informational texts. It’s also used to describe messages that are sent out in emails, newsletters, or even automated messaging services.

By its very nature, boilerplate is a predictable and easily understandable message that can be quickly consumed. This makes it an ideal choice for promotional materials, where readers should be able to quickly understand what a company is saying and why.

There are a few key benefits to using boilerplate in your marketing efforts:

1. Efficiency: Boilerplate saves time and effort by allowing you to write once and use it over and over again. This is especially useful if you have multiple campaigns running simultaneously and need to provide materials for them all quickly.

2. Consistency: Boilerplate helps ensure that your message is consistent across all communications. This is important for creating a lasting impression on both prospects and existing customers alike.

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3. Professionalism: By using boilerplate and focusing on professional, concise writing, you can ensure that your brand and message is clear, efficient, and most importantly, accurate.

When creating and using boilerplate, there are a few general guidelines and best practices to follow.

First and foremost, boilerplate should be written in a clear and concise manner. The goal is to communicate your message quickly, not to bore or confuse your readers. This means focusing on relevant details, such as company history, any awards or recognition the company has received, and a short, descriptive summary of its services and products. Additionally, any material you include should be accurate and up-to-date.

When it comes to tone and messaging, you should think broadly and decide what message is best for your brand. Depending on your industry and target audience, you can choose to focus on different messages and information. Typically, a professional and positive tone is best. However, if you’re marketing to a certain age group or niche, then it may be worth exploring different avenues for your message.

In terms of length, it’s best to keep boilerplate concise and to the point. Depending on its purpose, a few sentences to a few paragraphs should suffice.

Finally, when it comes to design, it’s important to keep boilerplate consistent across all platforms. This means using the same colour scheme, font, layout, etc. There should be no surprises when it comes to reading boilerplate, as it should be in line with what readers are accustomed to.