What does Infographic mean in marketing terminology?


An infographic is a visual representation of data and information, used to quickly and effectively communicate complex information in an easily understandable way. It is a powerful way of visual communication that can quickly become catchy, appealing and engaging for the reader.

An infographic can take the form of a diagram, chart, map, or any other type of graphic that communicates a message. Infographics are often used to demonstrate correlations, patterns, or trends in data in an easily digestible way.

The most effective infographics have something unique and/or valuable to offer. They rely on a variety of sources and styles of data, often combining data visualisations with stories, quotes and facts. They make it easier for the reader to draw connections between related data points.

Infographics strive to be effective and visually attractive, with the end goal of quickly communicating complex data in an easy to understand way. This means they must have a definite purpose, be well organised and visually striking, while maintaining a high level of accuracy in the data.

In order to create a successful infographic, you must consider the following points:

1. Identify your audience. Who is the intended audience for this infographic? This will help you determine the type of data and visualisation.

2. Research your topic. Research can be used to identify the best data to use for the infographic. Be sure to use reliable sources.

3. Create a story. Create a story arc for the infographic, this will give it focus and structure.

Become a Sales & Marketing Rainmaker

Learn valuable skills to win more customers, grow your business, and increase your profits.
The Rainmakers Club

4. Create a design. Choose a design that is visually pleasing and will grab the reader’s attention.

5. Include only relevant data. Keep the data relevant to the topic and the story you are trying to convey.

6. Present the data in an accessible way. Present the data in an understandable and relatable way.

7. Choose your colours wisely. Make sure the colours you use are complementary to each other and don’t clash.

8. Consider the different types of readers. Consider the different types of readers that may be viewing your infographic and create it accordingly.

9. Make sure it is accurate. Make sure your data is accurate and reliable, and check it multiple times before allowing it to be published.

Creating a successful infographic is a combination of understanding your audience and the story you want to tell, as well as being creative, accurate, and organised. By being mindful of the guidelines listed above, you can ensure your infographic is effective and successful.