What does Crowdsource mean in marketing terminology?


Crowdsourcing is a type of marketing that leverages the collective knowledge, talents, and resources of a large group of people. It is a cost-effective and resource-efficient way to develop products and services, carry out research, and advance innovation.

What is Crowdsourcing?

Crowdsourcing is a process whereby companies and organizations outsource tasks, such as product development and market research, to a large group of people, typically online. The crowd is made up of individuals and organizations who wish to contribute their skills, knowledge, and resources to create something valuable for all involved.

Typically, a company or organization will use a crowdsourcing platform, such as Upwork, to advertise the task they need completed. They will provide a brief, including a description of the task, the skills needed, information on the timeline, budget, and payment.

The crowd then responds and provides ideas, feedback, and/or files. Those interested in the task can then sign up and start working. Once the task is completed, the company pays the crowd for their services.

Benefits of Crowdsourcing

There are numerous benefits to crowdsourcing, both for companies and those in the crowd. For companies, crowdsourcing can help to:

• Find new ideas and fresh perspectives on old problems.

• Tap into global talent and draw on outside resources.

• Reduce costs associated with employing staff.

• Speed up innovation and product development.

• Gain access to large pools of data from a variety of sources.

• Develop relationships with customers and get valuable feedback.

For those in the crowd, the benefits are varied. They are able to:

• Flex their creative muscles while earning extra money.

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• Work with a variety of different organizations and learn different skills.

• Network with other creatives and build relationships.

• Give back to the community and contribute to meaningful projects.

General Guidelines and Best Practices

When crowdsourcing, there are some general guidelines and best practices that should be adhered to.

• Clearly define the task and any parameters associated with it.

• Ensure the budget is appropriate and reasonable.

• Outline a clear timeline and be consistent with deadlines.

• Provide high-quality communications between parties.

• Maintain an open mind and be flexible.

• Create a safe space for individuals to share their thoughts.

• Be consistent with payment and provide timely payments.

• Give positive feedback when it is due.


Crowdsourcing is an innovative way of leveraging the collective knowledge and strengths of a large group of people. It is a cost-effective and resource-efficient way to develop products, research, and further innovation. To ensure a successful experience, it is important to adhere to the guidelines and best practices mentioned above.