What does Page views mean in marketing terminology?

Page views

Page views refers to the number of times a particular webpage has been viewed. It is a metric used to measure the effectiveness of internet marketing campaigns and the success of a website.

The most important aspect of page views is its ability to measure the user’s engagement with a webpage. This is used to draw conclusions about how effective a business’s content is and how well it is driving conversion and sales.

This metric is useful for a company because it provides quantitative data about how often their website is accessed and how much it is being read. By looking at page views, businesses can determine which content is most popular and adjust their strategy accordingly.

Page views offer insight into user behaviour and how to improve the usability of your website. For example, it can be used to identify which pages are being visited the most, offering a clue as to what content is resonating the most with users. It can also help identify if people are staying on the website or if they are bouncing off quickly.

Page views can also be used to identify which devices people are accessing your website from, and in what countries they are visiting from – a feature that is particularly relevant for international companies.

General guidelines

When measuring page views, it is important to have a clear strategy. A good plan of action would involve setting a goal or benchmark that the company intends to reach and breaking down the metrics into actionable steps. This will help the business track progress towards the desired goal.

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It is useful to track page view metrics over a specific period of time, such as one month, to pinpoint when and how any changes have occurred.

Businesses should also be wary of only using page views as an indicator of success and consider other metrics such as unique visitors and time on page in order to get a more detailed and accurate picture of how people are using the website.

Best practices

When monitoring page views, consider where the page views are coming from. Are visitors coming in from search engines, social networks or direct referrals? Knowing the source of the traffic can help you better target your efforts and create more effective campaigns.

It is also beneficial to review the bounce rate of pages – people who read the page, then immediately leave the website. If the bounce rate is high, it is likely that the content isn’t engaging enough or there is something wrong with the usability of the website.

You can also use page view data to identify which pages are not receiving much attention and require more work in order to increase engagement.

Businesses should review which devices their page views are coming from and make sure that the website is optimised for all platforms in order to reach the widest possible audience.