What does Facebook mean in marketing terminology?


Facebook is one of the biggest and most popular social networking sites, with around 2.4 billion active users across the world. It can be used for personal and business purposes, allowing users to communicate with friends, family, colleagues, and even strangers all around the world.

Facebook lets you create a personal profile and share photos, videos, thoughts and opinions with people in your network. You can also join groups and join in conversations, comment on topics you’re interested in, and message people directly.

Getting started with Facebook

When you first sign up, you’ll be asked to create a profile, which is where you represent yourself to the world. Your profile will contain information about yourself, including your name, contact details, interests, and more. You can choose to keep this information public or private, and keep it as up to date as you like.

Once you’ve set up your profile, you’ll be able to search for friends and check out people who live near you. You can also join groups that are relevant to you, and join conversations or post messages in them.

Creating a business page

If you run a business, Facebook can be used as an effective marketing tool. To do so, you’ll need to create a Facebook business page. This is very similar to creating a personal profile, but it will be used to promote your business and products.

You can then share information about your business and advertise your products or services with followers. You will also be able to keep track of how successful campaigns and promotions are by looking at how your fans interact with your posts.

Managing your profile

When you first sign up, you’ll be asked to select a profile photo. This is the first thing people will notice when they visit your profile, so it should be something that reflects your personality or interests.

You can also choose to set up a cover photo. This could be something that reflects your personality or your brand, or even something funny or witty that people will identify with you.

You can also add a cover video, which can be shared on other social media platforms. It’s best to limit your cover video to 90 seconds.

In terms of content, you should be mindful of what you’re posting. Don’t post anything that might be viewed as offensive, negative or inappropriate, and think carefully before posting anything controversial.

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Privacy settings

When you’re creating your profile or setting up your business page, you’ll want to think carefully about your privacy settings. This will allow you to control who can view your profile, page, and the posts you make.

You can also control who can send you friend requests, comments and messages, and limit who can tag you in posts. It’s important to ensure you have the privacy settings in place that suit you, to ensure your personal or business profile is secure.

Post format

When you’re posting content on Facebook, it’s important to keep the format in mind. Posts should be short and concise, and you should include relevant images or videos to make them look more appealing.

You should also be mindful of the tone you use when making posts. You want to appear approachable and friendly, but still professional.


Facebook also provides a range of analytics tools, which allow you to track the success of your posts and campaigns. This includes information on engagement, reach, demographics and more.

These analytics are incredibly important for assessing the performance of your posts and understanding the audience you’re targeting.


Facebook also allows you to advertise your products or services on the platform. This allows you to target specific users with tailored messaging, and you can also increase your reach by targeting audiences outside of your network.

Ads can be created using text, images, videos, and carousels, and you can use a range of different targeting techniques to increase your reach.