Pass On Rate (POR) is a metric used to measure the effectiveness of a project or campaign. It is a measure of how successful campaigns are at influencing potential customers and achieving a desired outcome.
POR is typically looked at by organisations to help them determine their Return on Investment (ROI) for their marketing and advertising campaigns. Essentially, POR measures how many people from the target audience actually follow the desired outcome from a campaign. This could be signing up for a newsletter, signing up for a car loan, or making a specific purchase.
If you measure your POR and ROI, you can assess the financial benefit of a particular campaign and determine whether or not it is worthy of your investment. Therefore, measuring pass on rate (POR) should be a crucial part of any marketing or advertising strategy.
To do this, you need to identify your target audience, develop accurate measures and track their behaviour. This will allow you to see how many people followed the desired outcome of a campaign and, in turn, measure the success of your effort.
The first step in this process is to identify your target audience. You need to know who your potential customers are, what types of activities they are involved in, and what motivates them to take action. This will give you better insight into who your campaign should be directed towards in order to maximise your return on investment. Once you have identified your target audience, you should create an accurate measurement to track how many people from the target audience took the desired outcome from the campaign.
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The second step is to determine the desired outcome from a project or campaign. This will depend on the particular campaign, but could include things like sign-ups for a newsletter, sales of a product, or even downloads of a mobile app. You should also create an easy way to track these outcomes, such as a unique link or tracking code.
Once you have identified your target audience and established your desired outcome, you can then measure the POR of your campaign. This involves tracking the behaviour of your target audience after they have been exposed to your campaign. This includes monitoring how many people visit the website, sign up for the newsletter, or make a specific purchase. Comparing these results to the total number of people in the target audience who were exposed to the campaign can give you an accurate measure of your POR.
If you want to measure POR accurately, it is important to look at it over a period of time. This means that you should track the behaviour of your target audience over the course of several months or years. This will help you identify potential trends in the behaviour of your target audience and determine whether or not your campaign is having any lasting effects.
Measuring pass on rate (POR) is an important part of any marketer’s job. It can help you determine the effectiveness of your campaigns and ensure that your budget is spent wisely. By tracking the behaviour of your target audience and measuring the POR of your campaigns over time, you can assess the success of your efforts and decide whether the campaign is worth your investment.