What does Google Hummingbird mean in marketing terminology?

Google Hummingbird

Google Hummingbird is a search engine algorithm update that was introduced by Google in 2013. It is designed to get better search results when users are searching for certain phrases or concepts – as opposed to short keywords – and is intended to make searches more targeted.

Hummingbird is the latest evolution of Google's search algorithm and is designed to provide more accurate and relevant search results to users. The algorithm works by understanding the context and intention of a user's search query, rather than just looking for matches to specific keywords. This means that instead of matching terms on a page to individual keyword terms, the pages are evaluated to see how well they match the overall query.

Hummingbird is an important update in search engine optimization (SEO) as well. It is designed to take into account new features, such as local search results, social media influencers, and a more sophisticated natural language search. These features can help boost rankings in the SERPs (Search Engine Results Page) when pages are optimized correctly.

As with any type of SEO, there are certain best practices that every website should follow to get the most out of Hummingbird.

First, focus on creating content that is relevant to the user and matches their search query. This means creating content that is targeted to the search query in question, and not just keyword stuffing pages with long-tail terms.

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Second, use natural language in the content you create. Your content should be written for humans, and not for search engines. Don't try to keyword-stuff or manipulate the search engine with unnatural language or phrases.

Third, incorporate social media and authoritative websites into your content. Link to reputable websites to show the search engine that your content is reputable, and use social media to increase your reach.

Fourth, optimize your titles, descriptions and meta tags to match your content, and ensure that they focus on the user's search query. Don't keyword-stuff them either.

Finally, use unique page URLs that relate to the page content. This is important for getting the most out of Hummingbird.

Following these guidelines and best practices will ensure that your website is optimized properly for Hummingbird, and that you get the best possible rankings in the SERPs. With the right techniques, your site will be visible to a larger audience, and your rankings in the search engine results page will improve significantly.