A Featured Snippet (sometimes called a “position 0 snippet”) is a special type of snippet that appears in the search engine results when a user searches for something specific. This type of snippet is most often made up of a few lines of text, but might also include images, videos and other types of media. Featured Snippets often appear above the first web result in the search engine results page, so they’re a great way to get noticed.
In order to appear as a Featured Snippet, the content has to match what the user is looking for. Search Engine Optimisation (SEO) techniques can be used to make sure that a website’s content is optimised for these snippets.
Comprehensive Overview
A Featured Snippet is a type of search engine result that appears at the top of the search results page when a user searches for a specific term or phrases. It is basically a summary of what the user is looking for and is one of the most powerful tools in SEO. It provides a concise answer to the user's query and can be up to 300 words in length, including media, images and videos. This type of search snippet is more like a mini-summary, article, answer and/or multimedia asset. It is the most visible section of search engine results, seen by over 75% of those searching on Google.
Guidelines and Best Practices
In order to be eligible for a Featured Snippet, the content needs to match what the user has searched for. Here are some tips and tricks to optimise content for a Featured Snippet.
Make sure that you are creating content about terms that are highly searched for, as this increases the chances of appearing in a Featured Snippet.
Make sure the content is written in a way that makes it easy to consume.
Include relevant, up-to-date keyword-rich content that accurately answers the user’s query.
Include relevant media such as images, videos, and audio to support the content.
Think about the queries users might have and create content that answers those queries.
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Make sure the content is optimised with relevant keywords and phrases.
Ensure the content is easy to understand and written in a concise manner.
Include a concise headline and description that accurately represents the content.
Make sure the content contains all of the necessary information.
Include the information at the top of the page, so it’s easy for the search engine to find and index it.
Make sure the content has a high amount of engagement, such as views and clicks, which will help it rise in the search engine results.
Ensure that the content is up to date and relevant as search engines will prefer more recently updated content.
Also, ensure that the website is fast and secure as search engines prefer sites that are secure and load quickly.
It is important to keep track of your progress and monitor your success, as the search engine algorithms change often.
Conclusion
In conclusion, Featured Snippets are a special type of search engine result that can be used to get noticed and increase organic search traffic. It is important to use SEO techniques to optimise content in order to be eligible for a Featured Snippet. Following the guidelines and best practices mentioned above can help ensure your content is properly optimised for a Featured Snippet, giving you the best chance of appearing at the top of the search engine results.