What does Search Network mean in marketing terminology?

Search Network

Search Network, also known as Search Network with Display Select, gives you access to both the Google Search Network and the Google Display Network. It helps you to reach the right people at the right time in the most cost-effective way.

The Google Search Network allows you to advertise on Google searching pages, which means your adverts appear alongside search engine results when an individual searches for related terms or products. This means you are targeting potential customers based on their search terms.

The Google Display Network, on the other hand, takes a more broad-based approach. Here, your adverts appear on websites, applications, video content and other media. This means that you are targeting potential customers in different ways.

When setting up Search Network campaigns, there is a lot to consider in order to make the most of the platform and target the right people effectively. Firstly, it is important to decide what your goals are. Do you want more leads, more brand awareness or more website traffic?

Once this has been established, you need to think about the type of campaigns that best suit your goals. For example, if you are looking to target people based on their interests, then a Display Network campaign may be more suitable than a Search Network campaign.

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After selecting the right type of campaigns, you must then decide whether to target your campaigns to all locations or just certain countries or cities. You also need to decide how wide your target audience is. If your products are only suitable for certain age groups or genders, then you can target these demographics more specifically.

When creating the advert, you must choose the right keywords to ensure your advert is seen by the right people. It is also important to design the advert carefully, as first impressions are key. This includes selecting call to action (CTA) phrases such as "Sign up now" or "Book your tickets".

Once your campaigns have been set up, you need to decide how often your adverts are seen, and what budget you are comfortable with spending. You should also make sure to check in on your campaigns regularly to measure performance and adjust your targeting or budget accordingly.

Another important factor to consider is the impact of your campaigns on your website. It is important to ensure that your website is optimised for the latest SEO algorithms to keep your ads at the top of search engine results. You should also make sure you have an effective landing page in place, so that when potential customers visit your website, they can quickly and easily find the information they need.

When running search network campaigns, it is also important to remember that different types of campaigns may require different strategies. For example, paid search results appear at the top of the search engine results page, whereas organic search results further down the page. It is important to keep this in mind when designing your campaigns.